Question 1

Probably the least effective product design option is:

Accepted Answer

A) no adaptation-sell what we already make. 
B) to sell our normal products at premium prices. 
C) to sell a stripped down version of a normal good. 
D) to extend the product life cycle by selling obsolete goods abroad. 
E) All of the above are equally effective. 
A) no adaptation-sell what we already make. 
B) to sell our normal products at premium prices. 
C) to sell a stripped down version of a normal good. 
D) to extend the product life cycle by selling obsolete goods abroad. 
E) All of the above are equally effective.

Question 2

Remittances from foreign workers are important to emerging market economies.

Accepted Answer

A) True 
 B)False

Question 3

Emerging markets can be found in which of the following areas?

Accepted Answer

A) Africa 
B) Asia 
C) Latin America 
D) Eastern Europe 
E) All of the above 
A) Africa 
B) Asia 
C) Latin America 
D) Eastern Europe 
E) All of the above

Question 4

Backward innovation and selling obsolete goods:

Accepted Answer

A) run a risk of consumer backlash in emerging markets. 
B) could save the company money on product development. 
C) should not be used because cutting edge products are most highly favored in emerging markets. 
D) are entirely different approaches to entering a market. 
E) a,b and c are all reasonable answers 
A) run a risk of consumer backlash in emerging markets. 
B) could save the company money on product development. 
C) should not be used because cutting edge products are most highly favored in emerging markets. 
D) are entirely different approaches to entering a market. 
E) a,b and c are all reasonable answers

Question 5

Backward innovation and selling obsolete goods are different names for the same product strategy.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not a common risk when entering emerging markets?

Accepted Answer

A) product piracy 
B) enforcing property rights 
C) well-developed marketing infrastructure 
D) antitrust laws 
E) government intervention 
A) product piracy 
B) enforcing property rights 
C) well-developed marketing infrastructure 
D) antitrust laws 
E) government intervention

Question 7

BOP stands for:

Accepted Answer

A) a type of music common to developing countries. 
B) bottom of the pyramid. 
C) bottom of the pile. 
D) boost our profits. 
E) none of the above 
A) a type of music common to developing countries. 
B) bottom of the pyramid. 
C) bottom of the pile. 
D) boost our profits. 
E) none of the above

Question 8

When MNCs enter an emerging market,they are likely to:

Accepted Answer

A) share product secrets with the new country. 
B) insist on tight corporate control. 
C) take a high risk approach to increase the chance for greater rewards. 
D) emphasize sales as a measure of success. 
E) both b and d 
A) share product secrets with the new country. 
B) insist on tight corporate control. 
C) take a high risk approach to increase the chance for greater rewards. 
D) emphasize sales as a measure of success. 
E) both b and d

Question 9

When managing distributors in emerging markets,MNCs should:

Accepted Answer

A) pick partners with extensive local product-market knowledge. 
B) choose partners with excellent English-speaking skills. 
C) focus on entrepreneurs to build local good-will. 
D) only enter markets with a company-owned distributor network. 
E) select distributors who are competent working with MNCs. 
A) pick partners with extensive local product-market knowledge. 
B) choose partners with excellent English-speaking skills. 
C) focus on entrepreneurs to build local good-will. 
D) only enter markets with a company-owned distributor network. 
E) select distributors who are competent working with MNCs.

Question 10

An emerging market company would be a defender when:

Accepted Answer

A) its assets are transferable. 
B) there is little pressure to globalize. 
C) industry pressure is high. 
D) assets are only valuable in the home market. 
E) both b and d 
A) its assets are transferable. 
B) there is little pressure to globalize. 
C) industry pressure is high. 
D) assets are only valuable in the home market. 
E) both b and d

Question 11

Bottom of the pyramid means:

Accepted Answer

A) lower class Egyptians. 
B) the lowest level of consumer involvement with your product. 
C) the lowest satisfaction level of Maslow's hierarchy. 
D) people earning less than $2 per day. 
E) the first step toward $1 million on a game show. 
A) lower class Egyptians. 
B) the lowest level of consumer involvement with your product. 
C) the lowest satisfaction level of Maslow's hierarchy. 
D) people earning less than $2 per day. 
E) the first step toward $1 million on a game show.

Question 12

Which of the following nations is NOT a member of the Next Eleven?

Accepted Answer

A) Malaysia 
B) Indonesia 
C) Egypt 
D) Mexico 
E) Nigeria 
A) Malaysia 
B) Indonesia 
C) Egypt 
D) Mexico 
E) Nigeria

Question 13

Push strategies:

Accepted Answer

A) are less viable in emerging markets than pull strategies. 
B) are never used in emerging markets because channels are in disarray. 
C) work well in many countries because of the enormous channel power of distributors. 
D) result in the MNC being cheated because channel members keep the incentives for themselves. 
E) never reach consumers. 
A) are less viable in emerging markets than pull strategies. 
B) are never used in emerging markets because channels are in disarray. 
C) work well in many countries because of the enormous channel power of distributors. 
D) result in the MNC being cheated because channel members keep the incentives for themselves. 
E) never reach consumers.

Question 14

India is experiencing changes in its income pattern from pyramid to diamond.

Accepted Answer

A) True 
 B)False

Question 15

P&G succeeded in Russia by:

Accepted Answer

A) using door to door sales reps. 
B) direct export to a single large distributor in Moscow. 
C) partnering with EU firms that already had a presence in Russia. 
D) developing its own distributor network in exchange for exclusivity. 
E) none of the above-Unilever is the dominant player in Russia. 
A) using door to door sales reps. 
B) direct export to a single large distributor in Moscow. 
C) partnering with EU firms that already had a presence in Russia. 
D) developing its own distributor network in exchange for exclusivity. 
E) none of the above-Unilever is the dominant player in Russia.

Question 16

A manually operated sewing machine would:

Accepted Answer

A) be a backward innovation. 
B) be an example of a product life cycle extension. 
C) be rejected in emerging markets as not being modern enough. 
D) be too difficult to operate. 
E) likely have the idea copied as soon as it hit the market. 
A) be a backward innovation. 
B) be an example of a product life cycle extension. 
C) be rejected in emerging markets as not being modern enough. 
D) be too difficult to operate. 
E) likely have the idea copied as soon as it hit the market.

Question 17

Global competitors:

Accepted Answer

A) are not headquartered in emerging markets. 
B) duel for market share in emerging markets but only consist of MNCs from developed countries. 
C) come only from the BRIC nations. 
D) may emerge from any nation to challenge established MNCs. 
E) none of the above 
A) are not headquartered in emerging markets. 
B) duel for market share in emerging markets but only consist of MNCs from developed countries. 
C) come only from the BRIC nations. 
D) may emerge from any nation to challenge established MNCs. 
E) none of the above

Question 18

Jollibee competes in which industry around the world?

Accepted Answer

A) theme parks 
B) entertainment 
C) fast food 
D) children's clothing 
E) shoes 
A) theme parks 
B) entertainment 
C) fast food 
D) children's clothing 
E) shoes

Question 19

The preferred entry mode(s)for emerging markets:

Accepted Answer

A) include(s)both licensing and minority joint venture. 
B) seek(s)to adapt products to ensure the capture of the market. 
C) involve(s)direct investment to close the market to local challengers and later MNCs. 
D) focus (focuses)on marketing instead of sales. 
E) both a and b 
A) include(s)both licensing and minority joint venture. 
B) seek(s)to adapt products to ensure the capture of the market. 
C) involve(s)direct investment to close the market to local challengers and later MNCs. 
D) focus (focuses)on marketing instead of sales. 
E) both a and b

Question 20

Entry strategies for emerging markets include _______.

Accepted Answer

A) export 
B) licensing 
C) joint venture 
D) direct investment 
E) all of the above 
A) export 
B) licensing 
C) joint venture 
D) direct investment 
E) all of the above

Probably the least effective product design option is:

Remittances from foreign workers are important to emerging market economies.

Emerging markets can be found in which of the following areas?

Backward innovation and selling obsolete goods:

Backward innovation and selling obsolete goods are different names for the same product strategy.

Which of the following is not a common risk when entering emerging markets?

BOP stands for:

When MNCs enter an emerging market,they are likely to:

When managing distributors in emerging markets,MNCs should:

An emerging market company would be a defender when:

Bottom of the pyramid means:

Which of the following nations is NOT a member of the Next Eleven?

Push strategies:

India is experiencing changes in its income pattern from pyramid to diamond.

P&G succeeded in Russia by:

A manually operated sewing machine would:

Global competitors:

Jollibee competes in which industry around the world?

The preferred entry mode(s)for emerging markets:

Entry strategies for emerging markets include _______.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Filters

Exam 18: Marketing Strategies for Emerging Markets

Probably the least effective product design option is:

Remittances from foreign workers are important to emerging market economies.

Emerging markets can be found in which of the following areas?

Backward innovation and selling obsolete goods:

Backward innovation and selling obsolete goods are different names for the same product strategy.

Which of the following is not a common risk when entering emerging markets?

BOP stands for:

When MNCs enter an emerging market,they are likely to:

When managing distributors in emerging markets,MNCs should:

An emerging market company would be a defender when:

Bottom of the pyramid means:

Which of the following nations is NOT a member of the Next Eleven?

Push strategies:

India is experiencing changes in its income pattern from pyramid to diamond.

P&G succeeded in Russia by:

A manually operated sewing machine would:

Global competitors:

Jollibee competes in which industry around the world?

The preferred entry mode(s)for emerging markets:

Entry strategies for emerging markets include _______.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Filters