Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

In marketing,new product ideas do not come from the company,customers, competition,and collaborators.

Due to differences in the cultural or competitive environment,a company may choose the _______________________ strategy if it wishes to keep its product economies Scale intact but customize its communications.

To what extent does the new product offer more perceived value to potential adopters than exiting alternatives,would be a question that best fits with which of the following Key product characteristics acceptance categories?

In these days,many MNCs create organizational structures to foster global product development.

____________________ is leveraging cross-border differences in needs and wants of the firm's target customers.

The adoption rate for new products in countries with a ________________ population is usually faster than in countries with a highly diverse culture.

A recent study examined the difference of six products in 31 developing and developed countries across the world.A key finding was that ___________________ Tend to experience a far slower adoption rate than developed countries.

The adoption rate for a new product in countries with a homogeneous population is usually faster than in countries with a highly diverse culture.Which of the Following countries would probably have the fastest adoption based on the Information provided above?

There are strategic options that allow firms to modify their product while keeping most of the benefits of following a uniform product policy.Explain the differences between the modular and core-product approaches.

The biggest advantage of a product and communication extension--dual extension policy is:

Genuinely global marketers try to figure out how to create products with a global scope rather than just for a single country.The mindset is to zero in on global Opportunities.The strategy that best describes this approach is called:

A(n)________________ is essentially a field experiment where the new product is marketed in a select set of cities to assess its sales potential and scores of other Performance measures.

One of the pitfalls that a global marketer can run into is _____________.This would occur when too much adaptation to the local market occurs and the brand Becomes vulnerable to losing its unique foreigness.

Once new product ideas have been identified,the next logical step is to have the ideas _______________.

The chief reason for a company choosing the sprinkler method of new product introduction is to off-set:

Local market circumstances do not favor the case of product adaptation.

In the Australian market,rather than manufacturing disposable diapers,Procter & Gamble decided to import them since the size of the market did not warrant local manufacturing according to P&G.Unfortunately,by using packaging designed for the Asian region with non-English labeling,P&G alienated its customers in Australia.This is an example of improper:

Early market entrants often choose dual extension (product and communication extension)as a strategy to enter markets with new products.

One attempt to combine the strengths of standardization and customization of products is to deal with both issues as functions of product design.The _______________ approach consists of developing a mostly uniform core- Product/platform and then adding attachments that match local market needs.

The waterfall strategy of sequential entry is preferable over the sprinkler model when: