Question 1

Which country has the greatest number of mobile phone subscribers per 100 inhabitants?

Accepted Answer

A) Italy 
B) Russia 
C) Germany 
D) United Kingdom 
E) Nigeria 
A) Italy 
B) Russia 
C) Germany 
D) United Kingdom 
E) Nigeria A

Question 2

BRIC stands for "big,rich,independent countries".

Accepted Answer

A) True 
 B)False  False

Question 3

The risks of entering emerging markets:

Accepted Answer

A) are financial,but only in terms of getting paid promptly and in full. 
B) are financial,but include both currency volatility and getting paid. 
C) are marketing related only-we wouldn't enter a country where we couldn't get paid. 
D) are marketing and currency volatility driven. 
E) cover the enter spectrum of marketing and financial risks. 
A) are financial,but only in terms of getting paid promptly and in full. 
B) are financial,but include both currency volatility and getting paid. 
C) are marketing related only-we wouldn't enter a country where we couldn't get paid. 
D) are marketing and currency volatility driven. 
E) cover the enter spectrum of marketing and financial risks. E

Question 4

Emerging markets are not a tempting target for MNCs.

Accepted Answer

A) True 
 B)False

Question 5

The most common packaging choice for emerging markets is a smaller package.

Accepted Answer

A) True 
 B)False

Question 6

The bulk of the revenues from some MNCs come from emerging markets.

Accepted Answer

A) True 
 B)False

Question 7

Risk levels of entering emerging markets are higher than those for developed countries.

Accepted Answer

A) True 
 B)False

Question 8

Because of the climate and sales conditions of many emerging markets,packages should:

Accepted Answer

A) come frozen so freshness and safety are ensured. 
B) be made of the cheapest materials to save money. 
C) be sold with reusable containers. 
D) allow people to see and smell the product before buying. 
E) all of the above 
A) come frozen so freshness and safety are ensured. 
B) be made of the cheapest materials to save money. 
C) be sold with reusable containers. 
D) allow people to see and smell the product before buying. 
E) all of the above

Question 9

MNCs cannot use products developed in emerging markets because the quality standards are too low to be transferred to MNC home markets.

Accepted Answer

A) True 
 B)False

Question 10

Product policies that have been pursued when entering emerging markets include:

Accepted Answer

A) no adaptation-the risks and expense are too great. 
B) selling a narrow range of premium goods. 
C) pursuing backward innovation. 
D) anchoring the product entry with products near the end of their life cycle in the home market. 
E) all of the above 
A) no adaptation-the risks and expense are too great. 
B) selling a narrow range of premium goods. 
C) pursuing backward innovation. 
D) anchoring the product entry with products near the end of their life cycle in the home market. 
E) all of the above

Question 11

Frugal engineering means making very cheap,low quality products so you can get the most profit.

Accepted Answer

A) True 
 B)False

Question 12

Push strategies are more likely to be successful in emerging markets than pull strategies.

Accepted Answer

A) True 
 B)False

Question 13

What event caused severe setbacks to many emerging markets?

Accepted Answer

A) global warming 
B) China's rise as a global superpower 
C) losses in the World Cup soccer matches 
D) the Asian financial crisis 
E) EU focus on North Africa as a trading partner 
A) global warming 
B) China's rise as a global superpower 
C) losses in the World Cup soccer matches 
D) the Asian financial crisis 
E) EU focus on North Africa as a trading partner

Question 14

Which of the following is MOST likely to be used when packaging for emerging markets?

Accepted Answer

A) large packages to cater to the bigger families common in these countries 
B) large packages because an entire village will share the product 
C) smaller packages at lower price points 
D) large packages with individual wrappers so merchants can resell in smaller quantities 
E) both c and d 
A) large packages to cater to the bigger families common in these countries 
B) large packages because an entire village will share the product 
C) smaller packages at lower price points 
D) large packages with individual wrappers so merchants can resell in smaller quantities 
E) both c and d

Question 15

A package characteristic with perhaps greater significance in emerging markets than developed countries is ________.

Accepted Answer

A) refrigeration 
B) sustainability 
C) safety 
D) variety of sizes 
E) metal containers 
A) refrigeration 
B) sustainability 
C) safety 
D) variety of sizes 
E) metal containers

Question 16

After China,the country with the largest shopping malls in the world is:

Accepted Answer

A) United States 
B) Philippines 
C) Turkey 
D) Canada 
E) Malaysia 
A) United States 
B) Philippines 
C) Turkey 
D) Canada 
E) Malaysia

Question 17

Communication challenges include:

Accepted Answer

A) raising brand awareness. 
B) educating customers about product use and benefits. 
C) creating brand image. 
D) gaining loyalty. 
E) all of the above 
A) raising brand awareness. 
B) educating customers about product use and benefits. 
C) creating brand image. 
D) gaining loyalty. 
E) all of the above

Question 18

Some people are optimistic about the BOP as a market segment.This is because:

Accepted Answer

A) they are hopeless romantics and can't face reality. 
B) there is a great deal of untapped money in the BOP. 
C) BOP is critical for long term growth of the company. 
D) the BOP needs help and would welcome input from outsiders. 
E) only b and c 
A) they are hopeless romantics and can't face reality. 
B) there is a great deal of untapped money in the BOP. 
C) BOP is critical for long term growth of the company. 
D) the BOP needs help and would welcome input from outsiders. 
E) only b and c

Question 19

Hindustan Unilever pursued the following strategy to expand its market share in India.

Accepted Answer

A) retained the low unit price concept only for shampoo 
B) focused its efforts on the BOP masses 
C) emphasized local R&D efforts 
D) concentrated on the urban population for sales 
E) offered a wide variety of brands to tightly segment the market 
A) retained the low unit price concept only for shampoo 
B) focused its efforts on the BOP masses 
C) emphasized local R&D efforts 
D) concentrated on the urban population for sales 
E) offered a wide variety of brands to tightly segment the market

Question 20

Emerging markets refer to:

Accepted Answer

A) countries that used to be called "less developed countries." 
B) countries that were previously called "Third World." 
C) countries that lacked convertible currency. 
D) countries that were communist. 
E) both a and b 
A) countries that used to be called "less developed countries." 
B) countries that were previously called "Third World." 
C) countries that lacked convertible currency. 
D) countries that were communist. 
E) both a and b

Which country has the greatest number of mobile phone subscribers per 100 inhabitants?

BRIC stands for "big,rich,independent countries".

The risks of entering emerging markets:

Emerging markets are not a tempting target for MNCs.

The most common packaging choice for emerging markets is a smaller package.

The bulk of the revenues from some MNCs come from emerging markets.

Risk levels of entering emerging markets are higher than those for developed countries.

Because of the climate and sales conditions of many emerging markets,packages should:

MNCs cannot use products developed in emerging markets because the quality standards are too low to be transferred to MNC home markets.

Product policies that have been pursued when entering emerging markets include:

Frugal engineering means making very cheap,low quality products so you can get the most profit.

Push strategies are more likely to be successful in emerging markets than pull strategies.

What event caused severe setbacks to many emerging markets?

Which of the following is MOST likely to be used when packaging for emerging markets?

A package characteristic with perhaps greater significance in emerging markets than developed countries is ________.

After China,the country with the largest shopping malls in the world is:

Communication challenges include:

Some people are optimistic about the BOP as a market segment.This is because:

Hindustan Unilever pursued the following strategy to expand its market share in India.

Emerging markets refer to:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Filters

Exam 18: Marketing Strategies for Emerging Markets

Which country has the greatest number of mobile phone subscribers per 100 inhabitants?

BRIC stands for "big,rich,independent countries".

The risks of entering emerging markets:

Emerging markets are not a tempting target for MNCs.

The most common packaging choice for emerging markets is a smaller package.

The bulk of the revenues from some MNCs come from emerging markets.

Risk levels of entering emerging markets are higher than those for developed countries.

Because of the climate and sales conditions of many emerging markets,packages should:

MNCs cannot use products developed in emerging markets because the quality standards are too low to be transferred to MNC home markets.

Product policies that have been pursued when entering emerging markets include:

Frugal engineering means making very cheap,low quality products so you can get the most profit.

Push strategies are more likely to be successful in emerging markets than pull strategies.

What event caused severe setbacks to many emerging markets?

Which of the following is MOST likely to be used when packaging for emerging markets?

A package characteristic with perhaps greater significance in emerging markets than developed countries is ________.

After China,the country with the largest shopping malls in the world is:

Communication challenges include:

Some people are optimistic about the BOP as a market segment.This is because:

Hindustan Unilever pursued the following strategy to expand its market share in India.

Emerging markets refer to:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Filters