Question 1

In the area of global branding strategies,the following options are used EXCEPT:

Accepted Answer

A) global branding committee. 
B) brand champion. 
C) global brand manager. 
D) informal,ad-hoc branding meetings. 
E) network meetings. 
A) global branding committee. 
B) brand champion. 
C) global brand manager. 
D) informal,ad-hoc branding meetings. 
E) network meetings. E

Question 2

As international sales grow,the organizational structure will evolve to mirror the growing importance of the firm's _________________ activities.

Accepted Answer

A) local 
B) regional 
C) global 
D) strategic 
E) manufacturing 
A) local 
B) regional 
C) global 
D) strategic 
E) manufacturing C

Question 3

All of the following are profiles that are suggested for the twenty-first century country manager EXCEPT:

Accepted Answer

A) the trader. 
B) the power broker. 
C) the builder. 
D) the ambassador. 
E) the cabinet member. 
A) the trader. 
B) the power broker. 
C) the builder. 
D) the ambassador. 
E) the cabinet member. B

Question 4

The __________________ model is an attempt to reconcile the tension between the need for local responsiveness and the wish to be an integrated whole.

Accepted Answer

A) international division 
B) global network 
C) global product division 
D) geographic 
E) matrix 
A) international division 
B) global network 
C) global product division 
D) geographic 
E) matrix

Question 5

The Stopford and Wells model shows the relationship between the:

Accepted Answer

A) organizational structure,foreign product diversity and domestic sales. 
B) organizational structure,foreign product diversity and local sales. 
C) organizational structure,foreign product diversity and the importance of foreign sales. 
D) organizational structure,foreign product diversity and regional sales. 
E) organizational structure,foreign product diversity and high-tech sales. 
A) organizational structure,foreign product diversity and domestic sales. 
B) organizational structure,foreign product diversity and local sales. 
C) organizational structure,foreign product diversity and the importance of foreign sales. 
D) organizational structure,foreign product diversity and regional sales. 
E) organizational structure,foreign product diversity and high-tech sales.

Question 6

The global product structure is most appropriate for companies whose product line
is not too diverse and does not need a large amount of adaptation to local country
needs.

Accepted Answer

A) True 
 B)False

Question 7

With respect to organizational forms,the matrix structure explicitly recognizes the
multidimensional nature of global strategic decision making.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following would be considered a key environmental factor that influences
Global organization design decisions and structure?

Accepted Answer

A) strategic importance of international business. 
B) product diversity. 
C) company heritage. 
D) regional trading blocs. 
E) quality of local managerial skills. 
A) strategic importance of international business. 
B) product diversity. 
C) company heritage. 
D) regional trading blocs. 
E) quality of local managerial skills.

Question 9

With respect to regional structures,a recent survey found that all of the following roles were performed EXCEPT:

Accepted Answer

A) scouting. 
B) liberating. 
C) strategic simulation. 
D) signaling commitment. 
E) pooling resources. 
A) scouting. 
B) liberating. 
C) strategic simulation. 
D) signaling commitment. 
E) pooling resources.

Question 10

Several management theorists have made an attempt to come up with the "right" fit between the MNC's environment (internal and external)and the organizational
Setup.One popular model examines the relationship between organizational
Structure,_____________________,and the importance of foreign sales to the
Company (as a share of total sales).

Accepted Answer

A) product prices 
B) domestic services 
C) foreign product deliveries 
D) foreign product diversity 
E) purchasing habits 
A) product prices 
B) domestic services 
C) foreign product deliveries 
D) foreign product diversity 
E) purchasing habits

Question 11

To make global marketing strategies work,companies need to establish a(n) ____________________.

Accepted Answer

A) career system. 
B) development system. 
C) control system. 
D) appeals system. 
E) listening system. 
A) career system. 
B) development system. 
C) control system. 
D) appeals system. 
E) listening system.

Question 12

List and briefly discuss the key criteria that impact global organizational design.

Accepted Answer

a.Environmental factors include:
1).Comp

Question 13

The capstone of a company's global marketing activities is its ____________________________.

Accepted Answer

A) strategic marketing plan. 
B) strategic marketing design. 
C) strategic marketing circle. 
D) strategic marketing products. 
E) strategic marketing processes. 
A) strategic marketing plan. 
B) strategic marketing design. 
C) strategic marketing circle. 
D) strategic marketing products. 
E) strategic marketing processes.

Question 14

The networked global organization is sometimes referred to as _____________________.

Accepted Answer

A) international. 
B) multinational. 
C) transnational. 
D) local-national. 
E) quasi-national. 
A) international. 
B) multinational. 
C) transnational. 
D) local-national. 
E) quasi-national.

Question 15

According to the Stopford and Wells model,as foreign sales expand without an increase in the firm's foreign product assortment diversity,the company will most
Likely switch to a __________________________ structure.

Accepted Answer

A) host-country area 
B) home-country area 
C) global area 
D) geographic area 
E) local area 
A) host-country area 
B) home-country area 
C) global area 
D) geographic area 
E) local area

Question 16

Asea Brown Boveri is a prime example of networking.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following organizational structures is most appropriate for the high-tech company with highly complex products or MNCs with a very diversified product
Portfolio?

Accepted Answer

A) international division 
B) cryptic division 
C) global product division structure 
D) geographic structure 
E) matrix structure 
A) international division 
B) cryptic division 
C) global product division structure 
D) geographic structure 
E) matrix structure

Question 18

The _________________ structure of organization explicitly recognizes the multidimensional nature of global strategic decision making.

Accepted Answer

A) international division 
B) customer division 
C) global product division 
D) geographic 
E) matrix 
A) international division 
B) customer division 
C) global product division 
D) geographic 
E) matrix

Question 19

The capstone of a company's global marketing activities is its strategic marketing plan.

Accepted Answer

A) True 
 B)False

Question 20

In the area of global organizational design,the major firm-specific factors include the following EXCEPT:

Accepted Answer

A) local customers. 
B) strategic importance of international business. 
C) product diversity. 
D) company heritage. 
E) quality of local managerial skills. 
A) local customers. 
B) strategic importance of international business. 
C) product diversity. 
D) company heritage. 
E) quality of local managerial skills.

In the area of global branding strategies,the following options are used EXCEPT:

As international sales grow,the organizational structure will evolve to mirror the growing importance of the firm's _________________ activities.

All of the following are profiles that are suggested for the twenty-first century country manager EXCEPT:

The __________________ model is an attempt to reconcile the tension between the need for local responsiveness and the wish to be an integrated whole.

The Stopford and Wells model shows the relationship between the:

The global product structure is most appropriate for companies whose product line is not too diverse and does not need a large amount of adaptation to local country needs.

With respect to organizational forms,the matrix structure explicitly recognizes the multidimensional nature of global strategic decision making.

Which of the following would be considered a key environmental factor that influences Global organization design decisions and structure?

With respect to regional structures,a recent survey found that all of the following roles were performed EXCEPT:

To make global marketing strategies work,companies need to establish a(n) ____________________.

List and briefly discuss the key criteria that impact global organizational design.

The capstone of a company's global marketing activities is its ____________________________.

The networked global organization is sometimes referred to as _____________________.

According to the Stopford and Wells model,as foreign sales expand without an increase in the firm's foreign product assortment diversity,the company will most Likely switch to a __________________________ structure.

Asea Brown Boveri is a prime example of networking.

Which of the following organizational structures is most appropriate for the high-tech company with highly complex products or MNCs with a very diversified product Portfolio?

The _________________ structure of organization explicitly recognizes the multidimensional nature of global strategic decision making.

The capstone of a company's global marketing activities is its strategic marketing plan.

In the area of global organizational design,the major firm-specific factors include the following EXCEPT:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 17: Planning, Organization, and Control of Global Marketing Operations

In the area of global branding strategies,the following options are used EXCEPT:

As international sales grow,the organizational structure will evolve to mirror the growing importance of the firm's _________________ activities.

All of the following are profiles that are suggested for the twenty-first century country manager EXCEPT:

The __________________ model is an attempt to reconcile the tension between the need for local responsiveness and the wish to be an integrated whole.

The Stopford and Wells model shows the relationship between the:

The global product structure is most appropriate for companies whose product line is not too diverse and does not need a large amount of adaptation to local country needs.

With respect to organizational forms,the matrix structure explicitly recognizes the multidimensional nature of global strategic decision making.

Which of the following would be considered a key environmental factor that influences Global organization design decisions and structure?

With respect to regional structures,a recent survey found that all of the following roles were performed EXCEPT:

To make global marketing strategies work,companies need to establish a(n) ____________________.

List and briefly discuss the key criteria that impact global organizational design.

The capstone of a company's global marketing activities is its ____________________________.

The networked global organization is sometimes referred to as _____________________.

According to the Stopford and Wells model,as foreign sales expand without an increase in the firm's foreign product assortment diversity,the company will most Likely switch to a __________________________ structure.

Asea Brown Boveri is a prime example of networking.

Which of the following organizational structures is most appropriate for the high-tech company with highly complex products or MNCs with a very diversified product Portfolio?

The _________________ structure of organization explicitly recognizes the multidimensional nature of global strategic decision making.

The capstone of a company's global marketing activities is its strategic marketing plan.

In the area of global organizational design,the major firm-specific factors include the following EXCEPT:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters