Exam 1: Globalization Imperative

If international marketing is taken to the extreme,a company may establish an independent foreign subsidiary in each and every foreign market and have each of The subsidiaries operate independently of each other without any measurable Headquarters control.This special case is called:

To encourage improved standards of living among workers,governments should encourage investment in ______________________ industries. a.high value added per worker b.capital intensive c.labor intensive d.skill-intensive e.strength-intensive

The drive for globalization continues to be promoted through more free trade.

Global marketing strategy realizes that ___________________ leads to higher costs.

Explain the primary differences between international marketing and global marketing.

When Nestle`,a Swiss food company,enjoys economies of scale by considering European,U.S. ,and Japanese markets together as its primary market it is using the _________________________ argument.

Compared to business-to-consumer (B2C)e-commerce,business-to-business (B2B)e-commerce is smaller.

An actual exchange rate between two countries is affected by consumer demands and _______________________ in the two countries.

According to the text,____________________ of the world trade is managed one way or another by MNCs.

Technological innovation can provide an innovative company a competitive advantage,or _____________________ over its competitors both at home and Abroad.

As a company's market share in a number of countries reaches a certain point,it becomes important for the company to defend its position vis-à-vis local Competition.This is an example of _____________________ orientation.

The following statement characterizes which country's orientation to introducing products to their mass market: Innovate on material- and capital-saving products And processes to meet their local consumer's needs and lifestyle orientation (such As small and no-frill automobiles and recyclable products).

The comparative advantage theory is useful in explaining _____________________ between countries that have very different factor endowments.

International business consists of international trade and foreign production.

Suppose that you are a strategic planner for Nike.You observe that shoe manufacturing is extremely labor-intensive,while shoe designing is becoming Increasingly skill-intensive.If you advise to open a manufacturing-assembly plant In Vietnam,your decision is an illustration of _____________________ thinking.

Toyota's new strategy is to de-Japanize its business and make the ________ market its major corporate priority.

Global marketing refers to all of the marketing activities except:

In general,a capital-abundant country (such as the United States)tends to specialize in capital-intensive industry and export capital-intensive products,and import labor- Intensive products.This statement is an illustration of the ____________________ Of comparative advantage.

If a country has an absolute advantage (with respect to trade)over another country, there is no reason to trade.

Marketing is much broader than selling.