Question 1

Multinational companies (MNCs)are increasingly managing the international trade flow within themselves.This phenomenon is called _________________.

Accepted Answer

A) intrafirm trade 
B) interfirm trade 
C) bi-national trade 
D) poly-national 
E) geo-national 
A) intrafirm trade 
B) interfirm trade 
C) bi-national trade 
D) poly-national 
E) geo-national

Question 2

Which of the following is a principle of international trade?

Accepted Answer

A) United States workers rebel against productivity programs. 
B) Outsourcing must be used to succeed in international trade. 
C) The United Nations will settle all trade disputes. 
D) Exchange rates are determined primarily by traded goods. 
E) Gray markets make third world countries more efficient. 
A) United States workers rebel against productivity programs. 
B) Outsourcing must be used to succeed in international trade. 
C) The United Nations will settle all trade disputes. 
D) Exchange rates are determined primarily by traded goods. 
E) Gray markets make third world countries more efficient.

Question 3

With respect to the international product cycle theory,which stage's orientation is primarily domestic in nature?

Accepted Answer

A) Growth. 
B) Maturity. 
C) Saturation. 
D) Introduction. 
E) Decline. 
A) Growth. 
B) Maturity. 
C) Saturation. 
D) Introduction. 
E) Decline.

Question 4

Intrafirm trade makes trade statistics more complex to interpret because of trade
transactions taking place between affiliated companies within the same corporate
system,transcending national boundaries.

Accepted Answer

A) True 
 B)False

Question 5

Preference similarity explains why:

Accepted Answer

A) monopoly power has grown tremendously. 
B) low cost producers can still enjoy economies of scale. 
C) profits are at an all time high in the industrialized world. 
D) intra-industry trade has grown tremendously among the industrialized countries with similar income levels. 
E) comparative advantage theory works best in third world countries. 
A) monopoly power has grown tremendously. 
B) low cost producers can still enjoy economies of scale. 
C) profits are at an all time high in the industrialized world. 
D) intra-industry trade has grown tremendously among the industrialized countries with similar income levels. 
E) comparative advantage theory works best in third world countries.

Question 6

According to the textbook,the process of globalization does not suffocate _________________,but rather liberates them from the ideological conformity of nationalism.

Accepted Answer

A) glocal cultures 
B) regional cultures 
C) Asian cultures 
D) dynamic cultures 
E) local cultures 
A) glocal cultures 
B) regional cultures 
C) Asian cultures 
D) dynamic cultures 
E) local cultures

Question 7

Domestic marketers tend to be geocentric.

Accepted Answer

A) True 
 B)False

Question 8

Although it is not widely known,foreign production constitutes a much larger portion of international business than __________________________________.

Accepted Answer

A) international trade 
B) regional business 
C) local business 
D) domestic business 
E) transnational business 
A) international trade 
B) regional business 
C) local business 
D) domestic business 
E) transnational business

Question 9

General Motors has a regional subsidiary,Opel headquartered in Germany,to market both GM and Opel cars with a strong European distinction.This would be an
Example of ________________ marketing.

Accepted Answer

A) multinational 
B) global 
C) transnational 
D) international 
E) domestic 
A) multinational 
B) global 
C) transnational 
D) international 
E) domestic

Question 10

One of the key underlying assumptions in the international product cycle theory is that:

Accepted Answer

A) "What goes around,comes around." 
B) "Necessity is the mother of invention." 
C) "If it ain't broke,don't fix it." 
D) "You get what you pay for." 
E) "If something can go wrong,it usually will." 
A) "What goes around,comes around." 
B) "Necessity is the mother of invention." 
C) "If it ain't broke,don't fix it." 
D) "You get what you pay for." 
E) "If something can go wrong,it usually will."

Question 11

Companies often develop different marketing strategies depending on the degree of experience and:

Accepted Answer

A) the cost of capital in international markets. 
B) the span of control of management. 
C) their consumer concept. 
D) the nature of operations in international markets. 
E) the corporate focus. 
A) the cost of capital in international markets. 
B) the span of control of management. 
C) their consumer concept. 
D) the nature of operations in international markets. 
E) the corporate focus.

Question 12

Export marketers still tend to take a(n)____________ approach to foreign markets.

Accepted Answer

A) geocentric 
B) polycentric 
C) ethnocentric 
D) dualcentric 
E) regiocentric 
A) geocentric 
B) polycentric 
C) ethnocentric 
D) dualcentric 
E) regiocentric

Question 13

The term global epitomizes both the competitive pressure and expanding:

Accepted Answer

A) basic opportunities. 
B) social opportunities. 
C) physical opportunities 
D) market opportunities. 
E) bottom opportunities. 
A) basic opportunities. 
B) social opportunities. 
C) physical opportunities 
D) market opportunities. 
E) bottom opportunities.

Question 14

The international product cycle theory consists of three stages: Introduction,growth,and decline.

Accepted Answer

A) True 
 B)False

Question 15

Marketing executives should have a thorough understanding of not only the availability of various resources but also emerging consumer and societal needs on a ____________________.

Accepted Answer

A) cluster basis 
B) local basis 
C) global basis 
D) regional basis 
E) none of the above 
A) cluster basis 
B) local basis 
C) global basis 
D) regional basis 
E) none of the above

Question 16

When a company forms independent foreign subsidiaries in each and every market,
this type of international marketing is known as ______________________.

Accepted Answer

multi-dome

Question 17

One of the key underlying assumptions in the international product cycle theory is
that "necessity is the mother of invention."

Accepted Answer

A) True 
 B)False

Question 18

Explain the differences between international trade and international business.
How does the United States typically participate in international business?

Accepted Answer

International trade consists of exports

Question 19

When a company focuses solely on its domestic market,this strategy is characterized as one employing:

Accepted Answer

A) global marketing. 
B) international marketing. 
C) domestic marketing. 
D) indirect marketing. 
E) direct marketing. 
A) global marketing. 
B) international marketing. 
C) domestic marketing. 
D) indirect marketing. 
E) direct marketing.

Question 20

Domestic marketers tend to be ________________.

Accepted Answer

A) ethnocentric 
B) biocentric 
C) polycentric 
D) geocentric 
E) localcentric 
A) ethnocentric 
B) biocentric 
C) polycentric 
D) geocentric 
E) localcentric

Multinational companies (MNCs)are increasingly managing the international trade flow within themselves.This phenomenon is called _________________.

Which of the following is a principle of international trade?

With respect to the international product cycle theory,which stage's orientation is primarily domestic in nature?

Intrafirm trade makes trade statistics more complex to interpret because of trade transactions taking place between affiliated companies within the same corporate system,transcending national boundaries.

Preference similarity explains why:

According to the textbook,the process of globalization does not suffocate _________________,but rather liberates them from the ideological conformity of nationalism.

Domestic marketers tend to be geocentric.

Although it is not widely known,foreign production constitutes a much larger portion of international business than __________________________________.

General Motors has a regional subsidiary,Opel headquartered in Germany,to market both GM and Opel cars with a strong European distinction.This would be an Example of ________________ marketing.

One of the key underlying assumptions in the international product cycle theory is that:

Companies often develop different marketing strategies depending on the degree of experience and:

Export marketers still tend to take a(n)____________ approach to foreign markets.

The term global epitomizes both the competitive pressure and expanding:

The international product cycle theory consists of three stages: Introduction,growth,and decline.

Marketing executives should have a thorough understanding of not only the availability of various resources but also emerging consumer and societal needs on a ____________________.

When a company forms independent foreign subsidiaries in each and every market, this type of international marketing is known as ______________________.

One of the key underlying assumptions in the international product cycle theory is that "necessity is the mother of invention."

Explain the differences between international trade and international business. How does the United States typically participate in international business?

When a company focuses solely on its domestic market,this strategy is characterized as one employing:

Domestic marketers tend to be ________________.

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 1: Globalization Imperative

Multinational companies (MNCs)are increasingly managing the international trade flow within themselves.This phenomenon is called _________________.

Which of the following is a principle of international trade?

With respect to the international product cycle theory,which stage's orientation is primarily domestic in nature?

Intrafirm trade makes trade statistics more complex to interpret because of trade transactions taking place between affiliated companies within the same corporate system,transcending national boundaries.

Preference similarity explains why:

According to the textbook,the process of globalization does not suffocate _________________,but rather liberates them from the ideological conformity of nationalism.

Domestic marketers tend to be geocentric.

Although it is not widely known,foreign production constitutes a much larger portion of international business than __________________________________.

General Motors has a regional subsidiary,Opel headquartered in Germany,to market both GM and Opel cars with a strong European distinction.This would be an Example of ________________ marketing.

One of the key underlying assumptions in the international product cycle theory is that:

Companies often develop different marketing strategies depending on the degree of experience and:

Export marketers still tend to take a(n)____________ approach to foreign markets.

The term global epitomizes both the competitive pressure and expanding:

The international product cycle theory consists of three stages: Introduction,growth,and decline.

Marketing executives should have a thorough understanding of not only the availability of various resources but also emerging consumer and societal needs on a ____________________.

When a company forms independent foreign subsidiaries in each and every market, this type of international marketing is known as ______________________.

One of the key underlying assumptions in the international product cycle theory is that "necessity is the mother of invention."

Explain the differences between international trade and international business. How does the United States typically participate in international business?

When a company focuses solely on its domestic market,this strategy is characterized as one employing:

Domestic marketers tend to be ________________.

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters