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    Global Marketing Management Study Set 3
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    Exam 1: Globalization Imperative
  5. Question
    Export Marketers Still Tend to Take A(n) ____________ Approach to Foreign
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Export Marketers Still Tend to Take A(n) ____________ Approach to Foreign

Question 97

Question 97

Multiple Choice

Export marketers still tend to take a(n) ____________ approach to foreign markets.


A) geocentric
B) polycentric
C) ethnocentric
D) dualcentric
E) regiocentric

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