Question 1

One of the major challenges faced by international marketers of services is:

Accepted Answer

A) protectionism. 
B) high costs. 
C) patent infringement. 
D) piracy. 
E) low profits. 
A) protectionism. 
B) high costs. 
C) patent infringement. 
D) piracy. 
E) low profits. A

Question 2

In international marketing,a firm's global brand structure is shaped by the following three types of factors:

Accepted Answer

A) firm-based drivers,product-market derivers,and the manufacturing dynamics. 
B) firm-based drivers,hi-tech derivers,and Web dynamics. 
C) firm-based drivers,product-market derivers,and market dynamics. 
D) firm-based drivers,product-market derivers,Internet dynamics. 
E) none of the above 
A) firm-based drivers,product-market derivers,and the manufacturing dynamics. 
B) firm-based drivers,hi-tech derivers,and Web dynamics. 
C) firm-based drivers,product-market derivers,and market dynamics. 
D) firm-based drivers,product-market derivers,Internet dynamics. 
E) none of the above C

Question 3

Brand equity is usually consistent from country to country.

Accepted Answer

A) True 
 B)False  False

Question 4

With respect to a brand name changeover strategy,the _________________ strategy alerts customers about the brand name change (via communications such as in-store
Displays).

Accepted Answer

A) transparent forewarning 
B) summary axing 
C) fade-in/fade-out 
D) pyramid focusing 
E) parallel dimension 
A) transparent forewarning 
B) summary axing 
C) fade-in/fade-out 
D) pyramid focusing 
E) parallel dimension

Question 5

All of the following are strategic options available to international marketers to stop product piracy EXCEPT:

Accepted Answer

A) joint ventures. 
B) lobbying activities. 
C) legal action. 
D) product policy options. 
E) communication options. 
A) joint ventures. 
B) lobbying activities. 
C) legal action. 
D) product policy options. 
E) communication options.

Question 6

Brand equity for global brands varies greatly from country to country.All of the following factors contribute to the variation EXCEPT:

Accepted Answer

A) competitive climate. 
B) marketing support. 
C) cultural receptivity to brands. 
D) literacy. 
E) product category penetration. 
A) competitive climate. 
B) marketing support. 
C) cultural receptivity to brands. 
D) literacy. 
E) product category penetration.

Question 7

The "Made In" label as an important source of assessing the value of a product is an example of:

Accepted Answer

A) regionalism 
B) nationalism. 
C) materialism 
D) social sensitivity. 
E) the country of origin (COO)effect. 
A) regionalism 
B) nationalism. 
C) materialism 
D) social sensitivity. 
E) the country of origin (COO)effect.

Question 8

Brand-name awareness,perceived quality,and other associations invoked by the brand name in the customer's mind are all illustrations of the concept called
_______________.

Accepted Answer

A) brand color 
B) brand equity 
C) brand warranty 
D) local brand value 
E) brand mark 
A) brand color 
B) brand equity 
C) brand warranty 
D) local brand value 
E) brand mark

Question 9

In 2008,which of the following auto brands was ranked number one in the global auto industry?

Accepted Answer

A) BMW 
B) Mercedes 
C) GM 
D) Ford 
E) Toyota 
A) BMW 
B) Mercedes 
C) GM 
D) Ford 
E) Toyota

Question 10

LVMH,the owner of wide variety of upscale liquor brands,redesigned its bottles to make it more difficult for copycatters to reuse LVMH bottles for their own brews.
This would be an example of which of the following strategic options in product
Piracy:

Accepted Answer

A) product policy options. 
B) lobbying activities. 
C) legal action. 
D) hybrid options. 
E) communication options. 
A) product policy options. 
B) lobbying activities. 
C) legal action. 
D) hybrid options. 
E) communication options.

Question 11

Yamaha decided to combat China's counterfeiters by launching new motorcycle models at a similar price as fake products.This would be an example of which of the
Following strategic options in product piracy:

Accepted Answer

A) joint ventures. 
B) lobbying activities. 
C) legal action. 
D) product policy options. 
E) communication options. 
A) joint ventures. 
B) lobbying activities. 
C) legal action. 
D) product policy options. 
E) communication options.

Question 12

____________________ often justify(ies)local branding instead of global branding.

Accepted Answer

A) Domestic barriers 
B) Regulatory barriers 
C) Cultural barriers 
D) Social barriers 
E) Religious barriers 
A) Domestic barriers 
B) Regulatory barriers 
C) Cultural barriers 
D) Social barriers 
E) Religious barriers

Question 13

Regarding opportunities in the global service industries,some of the _________ rules have been extended to the international services trade under the new WTO regime.

Accepted Answer

A) World Bank 
B) International Monetary Fund 
C) United Nations 
D) GATT (General Agreements on Tariffs and Trade) 
E) none of the above 
A) World Bank 
B) International Monetary Fund 
C) United Nations 
D) GATT (General Agreements on Tariffs and Trade) 
E) none of the above

Question 14

According to Nestle's Branding Tree,the company has four types of brands in its global operations EXCEPT:

Accepted Answer

A) plain brands. 
B) local brands. 
C) regional brands. 
D) worldwide strategic brands. 
E) worldwide corporate brands. 
A) plain brands. 
B) local brands. 
C) regional brands. 
D) worldwide strategic brands. 
E) worldwide corporate brands.

Question 15

With respect to brand name changeover strategies,a ________________ strategy
consists of alerting the consumer about an impending brand name change and then
changing the brand name to the global brand name.

Accepted Answer

transparen

Question 16

A desire to reflect its American roots motivated Disney to change the name for its Paris themepark from Euro Disney to __________________.

Accepted Answer

A) Disneyland Village 
B) Disneyland Park 
C) Disneyland Paris 
D) Disneyland Europe 
E) Disneyland France 
A) Disneyland Village 
B) Disneyland Park 
C) Disneyland Paris 
D) Disneyland Europe 
E) Disneyland France

Question 17

All of the following statements about the country of origin effect (COO)are true EXCEPT:

Accepted Answer

A) COO effects are restricted to Europe. 
B) Asian consumers prefer domestic products over imports. 
C) the critical factor appears to be the place of manufacture rather than the location of the company's headquarters. 
D) COO effects do not change very much over time. 
E) psychographics make a difference. 
A) COO effects are restricted to Europe. 
B) Asian consumers prefer domestic products over imports. 
C) the critical factor appears to be the place of manufacture rather than the location of the company's headquarters. 
D) COO effects do not change very much over time. 
E) psychographics make a difference.

Question 18

One of the reasons for pursuing a global brand as part of product policy is what might be called a prestige factor.

Accepted Answer

A) True 
 B)False

Question 19

Brand architecture guides the dynamics of the firm's brand __________________:

Accepted Answer

A) portfolio. 
B) color. 
C) basket. 
D) Web 
E) none of the above. 
A) portfolio. 
B) color. 
C) basket. 
D) Web 
E) none of the above.

Question 20

Brand equity for global brands varies greatly from country to country.All of the following factors contribute to the variation EXCEPT:

Accepted Answer

A) history. 
B) competitive climate. 
C) marketing support. 
D) cultural receptivity to brands. 
E) brand equity scale. 
A) history. 
B) competitive climate. 
C) marketing support. 
D) cultural receptivity to brands. 
E) brand equity scale.

One of the major challenges faced by international marketers of services is:

In international marketing,a firm's global brand structure is shaped by the following three types of factors:

Brand equity is usually consistent from country to country.

With respect to a brand name changeover strategy,the _________________ strategy alerts customers about the brand name change (via communications such as in-store Displays).

All of the following are strategic options available to international marketers to stop product piracy EXCEPT:

Brand equity for global brands varies greatly from country to country.All of the following factors contribute to the variation EXCEPT:

The "Made In" label as an important source of assessing the value of a product is an example of:

Brand-name awareness,perceived quality,and other associations invoked by the brand name in the customer's mind are all illustrations of the concept called _______________.

In 2008,which of the following auto brands was ranked number one in the global auto industry?

LVMH,the owner of wide variety of upscale liquor brands,redesigned its bottles to make it more difficult for copycatters to reuse LVMH bottles for their own brews. This would be an example of which of the following strategic options in product Piracy:

Yamaha decided to combat China's counterfeiters by launching new motorcycle models at a similar price as fake products.This would be an example of which of the Following strategic options in product piracy:

____________________ often justify(ies)local branding instead of global branding.

Regarding opportunities in the global service industries,some of the _________ rules have been extended to the international services trade under the new WTO regime.

According to Nestle's Branding Tree,the company has four types of brands in its global operations EXCEPT:

With respect to brand name changeover strategies,a ________________ strategy consists of alerting the consumer about an impending brand name change and then changing the brand name to the global brand name.

A desire to reflect its American roots motivated Disney to change the name for its Paris themepark from Euro Disney to __________________.

All of the following statements about the country of origin effect (COO)are true EXCEPT:

One of the reasons for pursuing a global brand as part of product policy is what might be called a prestige factor.

Brand architecture guides the dynamics of the firm's brand __________________:

Brand equity for global brands varies greatly from country to country.All of the following factors contribute to the variation EXCEPT:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 11: Global Product Policy Decisions Ii: Marketing Products and Services

One of the major challenges faced by international marketers of services is:

In international marketing,a firm's global brand structure is shaped by the following three types of factors:

Brand equity is usually consistent from country to country.

With respect to a brand name changeover strategy,the _________________ strategy alerts customers about the brand name change (via communications such as in-store Displays).

All of the following are strategic options available to international marketers to stop product piracy EXCEPT:

Brand equity for global brands varies greatly from country to country.All of the following factors contribute to the variation EXCEPT:

The "Made In" label as an important source of assessing the value of a product is an example of:

Brand-name awareness,perceived quality,and other associations invoked by the brand name in the customer's mind are all illustrations of the concept called _______________.

In 2008,which of the following auto brands was ranked number one in the global auto industry?

LVMH,the owner of wide variety of upscale liquor brands,redesigned its bottles to make it more difficult for copycatters to reuse LVMH bottles for their own brews. This would be an example of which of the following strategic options in product Piracy:

Yamaha decided to combat China's counterfeiters by launching new motorcycle models at a similar price as fake products.This would be an example of which of the Following strategic options in product piracy:

____________________ often justify(ies)local branding instead of global branding.

Regarding opportunities in the global service industries,some of the _________ rules have been extended to the international services trade under the new WTO regime.

According to Nestle's Branding Tree,the company has four types of brands in its global operations EXCEPT:

With respect to brand name changeover strategies,a ________________ strategy consists of alerting the consumer about an impending brand name change and then changing the brand name to the global brand name.

A desire to reflect its American roots motivated Disney to change the name for its Paris themepark from Euro Disney to __________________.

All of the following statements about the country of origin effect (COO)are true EXCEPT:

One of the reasons for pursuing a global brand as part of product policy is what might be called a prestige factor.

Brand architecture guides the dynamics of the firm's brand __________________:

Brand equity for global brands varies greatly from country to country.All of the following factors contribute to the variation EXCEPT:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters