Exam 13: Communicating With the World Consumer

In the domain of advertising,__________________ means that marketers encourage their affiliates to adopt,or at least consider,advertising ideas that have proven Successful in other markets.Which of the following standardization benefits applies?

Viral marketing involves the selling of disease-causing agents.

Adidas,the German sportswear maker,paid a hefty $80 million to $100 million in cash and services for sponsorship of the 2008 Beijing Summer Olympics.This is an Example of _________________________.

Ad regulations governing the advertising of cigarettes would probably fall under which of the following advertising regulation categories?

In Britain,one U.S.advertiser ran a campaign that centered around the slogan "You can use no finer napkin at your dinner table." In Britain,some people use The word "napkin" for the word "diapers." This would be an example of which of The following types of translation errors?

Sampling,price-offs,coupons,sweepstakes,bonus packs,and trade allowances are all examples of ____________________.

Language barriers can occur through translation problems.If the original slogan was "Body by Fisher" and the translation was "Corpse by Fisher," the problem with translation was probably due to a problem idiom.

If promotional dollars are aimed at the end-user,then the strategy is described as being a ______________ strategy.

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher Geert Hofstede.One dimension refers to the degree of inequality that is seen as Acceptable within the country.This dimension would best be described as:

To solve language-related barriers,companies in international markets should use __________________ advertising agencies.

In an advertising message,the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of The following types of translation errors?

If advertisers disparage their competition in an advertisement,the regulation category that would govern this practice would probably be:

All of the following explain the local nature of sales promotion for the multinational corporation EXCEPT:

When considering barriers that are faced by international marketers attempting to successfully advertise in foreign markets,cultural constraints can pose huge Difficulties.The trickiest problem within this category is usually posed by:

The primary appeal of the percentage of sales method of allocating an advertising budget is its:

Translation errors include:

In the percentage of sales method,the overall advertising budget is based on either past or expected sales revenues.

How do you choose an advertising agency overseas?

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher Geert Hofstede.One dimension refers to the extent that people within the culture Prefer structured situations with clear cut rules and little ambiguity.This dimension Would best be described as:

Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market,which of the following is probably the easiest Solution to the problem?