Exam 13: Communicating With the World Consumer

In the domain of advertising,___________________ means that marketers encourage their affiliates to adopt,or at least consider,advertising ideas that have proven successful in other markets.

Nestle used an ad for Taster's Choice coffee originally developed in the U.K.as its campaign in the U.S. ,with some minor changes to reflect actors and speech.This would be an example of which of the following reasons for using standardization in the foreign market?

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Geert Hofstede. The value system construct that refers to the extent that people within the culture prefer structured situations with clear-cut rules and little ambiguity is called __________________.

To promote the Xbox video program,Microsoft gave away two million DVDs with an interactive commercial.This is an example of which of the following trends?

A good case can be made for standardizing an ad campaign in the international marketplace.All of the following would be good,justifiable reasons for Standardization EXCEPT:

If ads in a foreign country stress performance,success,and completion,they would probably be focusing on which of the following cultural classification schemes as a Way to reach a segment of the population where this dimension was high or Important.

In the area of "Not-Invented-Here" (NIH)syndrome,stonewalling attempts at standardization may come from ________________ subsidiaries/advertising Agencies.

If promotional dollars are aimed at the middlemen,then the strategy is described as being a ______________ strategy.

Of the barriers that face a foreign company when attempting to promote products in a foreign market,___________________ are arguably the biggest stumbling block To successful advertising in the foreign market.

One can identify three different types of _______________________: simple carelessness,multiple-meaning words,and idioms.

Ad campaigns that center around the hard-sell approach (such as testimonials)are advisable for cultures with high uncertainty avoidance such as the United States.

All of the following are barriers to standardization in international advertising EXCEPT:

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher Geert Hofstede.All of the following are dimensions of a value system used in The cultural classification scheme EXCEPT:

Recent developments in the global media landscape include the following EXCEPT:

Although,Coca-Cola was the official sponsor of the 2002 World Cup Soccer,Pepsi managed to sign up some of the biggest soccer celebrities,including England's soccer Star David Beckham.In event sponsorship,this is an example of ________________.

Trade shows in Europe:

With respect to budget forms that can be used in advertising,the ________________ method simply sets the overall advertising budget as a percentage of sales.

With respect to advertising,probably the trickiest of the cultural barriers centers around the host country's religion.

The most popular of the budget methods (in fact,two-thirds of respondents in a survey said they had used the method)is the _________________ method.

The goal of ________________________________ is to coordinate mass advertising,sponsorships,sales promotions,packaging,point-of-purchase displays, And so forth.