Question 1

______________________ plays a major role in global marketing research.

Accepted Answer

A) Business segmentation 
B) Quality segmentation 
C) Firm segmentation 
D) Country segmentation 
E) Local segmentation 
A) Business segmentation 
B) Quality segmentation 
C) Firm segmentation 
D) Country segmentation 
E) Local segmentation D

Question 2

Within the arena of positioning strategy,the battle is for:

Accepted Answer

A) the mind of your target customer. 
B) the high ground. 
C) the new territory. 
D) the competition's heartland. 
E) the best market share. 
A) the mind of your target customer. 
B) the high ground. 
C) the new territory. 
D) the competition's heartland. 
E) the best market share. A

Question 3

__________________ sectors of the economy are transactions that arise outside the legitimate sector of a country's economy.

Accepted Answer

A) Gray and black 
B) Gray and white 
C) Gray and blue 
D) Gray and green 
E) Gray and yellow 
A) Gray and black 
B) Gray and white 
C) Gray and blue 
D) Gray and green 
E) Gray and yellow A

Question 4

A firm's positioning strategy depends on the following factors EXCEPT:

Accepted Answer

A) strategic alliances. 
B) target market. 
C) product category. 
D) positioning approach. 
E) economic development. 
A) strategic alliances. 
B) target market. 
C) product category. 
D) positioning approach. 
E) economic development.

Question 5

When Canon (a camera manufacturer)sold its AE-1 camera to young replacement buyers in Japan and upscale first-time camera (35 mm single-lens reflex)buyers,
They were probably pursuing a(n)_________________________ segment policy.

Accepted Answer

A) diverse 
B) universal 
C) combination 
D) customized 
E) international 
A) diverse 
B) universal 
C) combination 
D) customized 
E) international

Question 6

Values tend to be:

Accepted Answer

A) material bound 
B) culture bound 
C) language bound 
D) time bound 
E) none of the above 
A) material bound 
B) culture bound 
C) language bound 
D) time bound 
E) none of the above

Question 7

The higher the _____value,the better the ability of your regression model to predict your data.

Accepted Answer

A) R2 
B) A2 
C) G2 
D) M2 
E) N2 
A) R2 
B) A2 
C) G2 
D) M2 
E) N2

Question 8

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are looking for new experiences.

Accepted Answer

A) achievers 
B) traditionals 
C) nurturers 
D) hedonists 
E) none of the above 
A) achievers 
B) traditionals 
C) nurturers 
D) hedonists 
E) none of the above

Question 9

In most instances,there is no mixture of universal,regional,and country-specific market segments.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are reasons for international marketers to implement international market segmentation EXCEPT:

Accepted Answer

A) country screening. 
B) government mandate. 
C) global market research. 
D) positioning strategy. 
E) entry decisions. 
A) country screening. 
B) government mandate. 
C) global market research. 
D) positioning strategy. 
E) entry decisions.

Question 11

____________________ variables are among the most popular segmentation criteria:

Accepted Answer

A) Demographic 
B) Geographic 
C) Psychographic 
D) Consumption 
E) Lifestyle 
A) Demographic 
B) Geographic 
C) Psychographic 
D) Consumption 
E) Lifestyle

Question 12

When market analysts examine indicators and classify countries into consideration piles (based on some criteria)that are doing __________________________.

Accepted Answer

A) country screening 
B) government research 
C) global market research 
D) positioning strategy 
E) country quadrant positioning 
A) country screening 
B) government research 
C) global market research 
D) positioning strategy 
E) country quadrant positioning

Question 13

When Nokia used a global campaign to promote their new product (Nokia 900 Communicator)that combined phone,fax,e-mail,and Internet functions with the slogan "Everything.Everywhere," they were appealing to a(n)______________________ segment.

Accepted Answer

A) diverse 
B) universal 
C) combination 
D) customized 
E) international 
A) diverse 
B) universal 
C) combination 
D) customized 
E) international

Question 14

Variation in customer needs is the primary reason for ____________________.

Accepted Answer

A) market segmentation. 
B) product segmentation. 
C) country segmentation. 
D) quality segmentation. 
E) sales segmentation. 
A) market segmentation. 
B) product segmentation. 
C) country segmentation. 
D) quality segmentation. 
E) sales segmentation.

Question 15

______________________ are not stable,since values typically change over time.

Accepted Answer

A) Value segments 
B) Political segments 
C) Economic segments 
D) International segments 
E) Global segments 
A) Value segments 
B) Political segments 
C) Economic segments 
D) International segments 
E) Global segments

Question 16

For many years researchers and academics believed that lifestyle segmentation (which was often a very successful technique in a home country's domestic market)was a valid segmentation technique.However,recently doubts have been raised.Discuss the weaknesses of lifestyle based segmentation schemes.Think of applications when lifestyle segmentation might be the most appropriate.

Accepted Answer

Using this method,segmentation occurs on

Question 17

Emotional appeals (e.g.lifestyle positioning)are usually difficult to translate into a
universal theme.

Accepted Answer

A) True 
 B)False

Question 18

Sometimes local brands fight it out with global brands by using GCCP or LCCP.

Accepted Answer

A) True 
 B)False

Question 19

GCCP stands for:

Accepted Answer

global con

Question 20

Land Rover is an example of a brand where ________________ positioning is hard to implement.

Accepted Answer

A) transnational 
B) European 
C) global 
D) local 
E) regional 
A) transnational 
B) European 
C) global 
D) local 
E) regional

______________________ plays a major role in global marketing research.

Within the arena of positioning strategy,the battle is for:

__________________ sectors of the economy are transactions that arise outside the legitimate sector of a country's economy.

A firm's positioning strategy depends on the following factors EXCEPT:

When Canon (a camera manufacturer)sold its AE-1 camera to young replacement buyers in Japan and upscale first-time camera (35 mm single-lens reflex)buyers, They were probably pursuing a(n)_________________________ segment policy.

Values tend to be:

The higher the _____value,the better the ability of your regression model to predict your data.

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are looking for new experiences.

In most instances,there is no mixture of universal,regional,and country-specific market segments.

All of the following are reasons for international marketers to implement international market segmentation EXCEPT:

____________________ variables are among the most popular segmentation criteria:

When market analysts examine indicators and classify countries into consideration piles (based on some criteria)that are doing __________________________.

When Nokia used a global campaign to promote their new product (Nokia 900 Communicator)that combined phone,fax,e-mail,and Internet functions with the slogan "Everything.Everywhere," they were appealing to a(n)______________________ segment.

Variation in customer needs is the primary reason for ____________________.

______________________ are not stable,since values typically change over time.

Emotional appeals (e.g.lifestyle positioning)are usually difficult to translate into a universal theme.

Sometimes local brands fight it out with global brands by using GCCP or LCCP.

GCCP stands for:

Land Rover is an example of a brand where ________________ positioning is hard to implement.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 7: Global Segmentation and Positioning

______________________ plays a major role in global marketing research.

Within the arena of positioning strategy,the battle is for:

__________________ sectors of the economy are transactions that arise outside the legitimate sector of a country's economy.

A firm's positioning strategy depends on the following factors EXCEPT:

When Canon (a camera manufacturer)sold its AE-1 camera to young replacement buyers in Japan and upscale first-time camera (35 mm single-lens reflex)buyers, They were probably pursuing a(n)_________________________ segment policy.

Values tend to be:

The higher the _____value,the better the ability of your regression model to predict your data.

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are looking for new experiences.

In most instances,there is no mixture of universal,regional,and country-specific market segments.

All of the following are reasons for international marketers to implement international market segmentation EXCEPT:

____________________ variables are among the most popular segmentation criteria:

When market analysts examine indicators and classify countries into consideration piles (based on some criteria)that are doing __________________________.

When Nokia used a global campaign to promote their new product (Nokia 900 Communicator)that combined phone,fax,e-mail,and Internet functions with the slogan "Everything.Everywhere," they were appealing to a(n)______________________ segment.

Variation in customer needs is the primary reason for ____________________.

______________________ are not stable,since values typically change over time.

Emotional appeals (e.g.lifestyle positioning)are usually difficult to translate into a universal theme.

Sometimes local brands fight it out with global brands by using GCCP or LCCP.

GCCP stands for:

Land Rover is an example of a brand where ________________ positioning is hard to implement.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters