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When Nokia Used a Global Campaign to Promote Their New

Question 87

Multiple Choice

When Nokia used a global campaign to promote their new product (Nokia 900 Communicator) that combined phone, fax, e-mail, and Internet functions with the slogan "Everything. Everywhere," they were appealing to a(n) ______________________ segment.


A) diverse
B) universal
C) combination
D) customized
E) international

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