Question 1

Mass customization is not the major plus of the Web.

Accepted Answer

A) True 
 B)False  False

Question 2

In many European markets,consumers are reluctant to spend time surfing the Web
because of higher telecommunication charges.

Accepted Answer

A) True 
 B)False  True

Question 3

According to the text,the ultimate success of an online campaign depends on the following factors EXCEPT:

Accepted Answer

A) the nature of the product. 
B) the targeting. 
C) choice of the site. 
D) execution of the ad. 
E) hiring an efficient CEO. 
A) the nature of the product. 
B) the targeting. 
C) choice of the site. 
D) execution of the ad. 
E) hiring an efficient CEO. E

Question 4

In 2005,the worldwide Internet population surpassed 1 billion.

Accepted Answer

A) 1 billion 
B) 2 billion 
C) 3 billion 
D) 4 billion 
E) 5 billion 
A) 1 billion 
B) 2 billion 
C) 3 billion 
D) 4 billion 
E) 5 billion

Question 5

In international marketing,many well-known brands in pure web retailing (e-trade,Amazon.com)still have limited ________________________ expertise.

Accepted Answer

A) local 
B) international 
C) regional 
D) economic 
E) political 
A) local 
B) international 
C) regional 
D) economic 
E) political

Question 6

The barriers to global e-commerce are:

Accepted Answer

A) language barriers. 
B) cultural barriers. 
C) infrastructure. 
D) all of the above. 
E) none of the above. 
A) language barriers. 
B) cultural barriers. 
C) infrastructure. 
D) all of the above. 
E) none of the above.

Question 7

According to this textbook,compared to the U.S. ,Europe as a future Internet market will be:

Accepted Answer

A) better,because virtual retailers have a competitive advantage over traditional stores. 
B) worse because there are so many languages. 
C) better because delivery is faster. 
D) worse because Europe has less well developed Internet infrastructure. 
E) both A and C 
A) better,because virtual retailers have a competitive advantage over traditional stores. 
B) worse because there are so many languages. 
C) better because delivery is faster. 
D) worse because Europe has less well developed Internet infrastructure. 
E) both A and C

Question 8

Which of these languages is NOT in the top three on Internet sites?

Accepted Answer

A) Hindu 
B) Chinese 
C) Spanish 
D) German 
E) Both a and d 
A) Hindu 
B) Chinese 
C) Spanish 
D) German 
E) Both a and d

Question 9

Web sites enable companies to manage perishability.

Accepted Answer

A) True 
 B)False

Question 10

In international distribution,complementary effect can:

Accepted Answer

A) expand the overall business. 
B) cannibalize existing distribution channels. 
C) materialize the overall business. 
D) downsize existing distribution channels. 
E) none of the above. 
A) expand the overall business. 
B) cannibalize existing distribution channels. 
C) materialize the overall business. 
D) downsize existing distribution channels. 
E) none of the above.

Question 11

There are many unsolved issues in the Internet.For example,e-commerce is global
but the national laws are mostly transnational.

Accepted Answer

A) True 
 B)False

Question 12

India Yahoo! is different from normal portals because is has:

Accepted Answer

A) no online auctions. 
B) astrology. 
C) no online shopping. 
D) real estate. 
E) cricket. 
A) no online auctions. 
B) astrology. 
C) no online shopping. 
D) real estate. 
E) cricket.

Question 13

In the Internet world,there are many unsolved issues.For example,e-commerce is global but the national laws are mostly ________________.

Accepted Answer

A) local 
B) regional 
C) political 
D) religious 
E) secular 
A) local 
B) regional 
C) political 
D) religious 
E) secular

Question 14

In many industries,connectivity means that existing channels can be bypassed by
connecting buyers and suppliers directly.

Accepted Answer

A) True 
 B)False

Question 15

The Internet is not helping companies to create global brands.

Accepted Answer

A) True 
 B)False

Question 16

In many countries,businesspeople prefer to do business on a________________.

Accepted Answer

A) virtual basis. 
B) simple basis. 
C) complex basis. 
D) face-to-face basis. 
E) none of the above. 
A) virtual basis. 
B) simple basis. 
C) complex basis. 
D) face-to-face basis. 
E) none of the above.

Question 17

In international distribution,replacement effect can:

Accepted Answer

A) cannibalize existing distribution channels. 
B) delete existing distribution channels. 
C) replace existing distribution channels. 
D) downsize existing distribution channels. 
E) add more distribution channels 
A) cannibalize existing distribution channels. 
B) delete existing distribution channels. 
C) replace existing distribution channels. 
D) downsize existing distribution channels. 
E) add more distribution channels

Question 18

In many European markets,consumers are reluctant to surf the Web because of:

Accepted Answer

A) high telecommunication charges. 
B) low per capita income. 
C) government rules and regulations. 
D) distribution costs. 
E) limited training and education. 
A) high telecommunication charges. 
B) low per capita income. 
C) government rules and regulations. 
D) distribution costs. 
E) limited training and education.

Question 19

Banner advertising is not used in Internet advertising.

Accepted Answer

A) True 
 B)False

Question 20

Because of the Internet,many MNCs' pricing decisions are less _____________.

Accepted Answer

A) national 
B) flexible 
C) creative 
D) rigid 
E) vertical 
A) national 
B) flexible 
C) creative 
D) rigid 
E) vertical

Mass customization is not the major plus of the Web.

In many European markets,consumers are reluctant to spend time surfing the Web because of higher telecommunication charges.

According to the text,the ultimate success of an online campaign depends on the following factors EXCEPT:

In 2005,the worldwide Internet population surpassed 1 billion.

In international marketing,many well-known brands in pure web retailing (e-trade,Amazon.com)still have limited ________________________ expertise.

The barriers to global e-commerce are:

According to this textbook,compared to the U.S. ,Europe as a future Internet market will be:

Which of these languages is NOT in the top three on Internet sites?

Web sites enable companies to manage perishability.

In international distribution,complementary effect can:

There are many unsolved issues in the Internet.For example,e-commerce is global but the national laws are mostly transnational.

India Yahoo! is different from normal portals because is has:

In the Internet world,there are many unsolved issues.For example,e-commerce is global but the national laws are mostly ________________.

In many industries,connectivity means that existing channels can be bypassed by connecting buyers and suppliers directly.

The Internet is not helping companies to create global brands.

In many countries,businesspeople prefer to do business on a________________.

In international distribution,replacement effect can:

In many European markets,consumers are reluctant to surf the Web because of:

Banner advertising is not used in Internet advertising.

Because of the Internet,many MNCs' pricing decisions are less _____________.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Filters

Exam 19: Global Marketing and the Internet

Mass customization is not the major plus of the Web.

In many European markets,consumers are reluctant to spend time surfing the Web because of higher telecommunication charges.

According to the text,the ultimate success of an online campaign depends on the following factors EXCEPT:

In 2005,the worldwide Internet population surpassed 1 billion.

In international marketing,many well-known brands in pure web retailing (e-trade,Amazon.com)still have limited ________________________ expertise.

The barriers to global e-commerce are:

According to this textbook,compared to the U.S. ,Europe as a future Internet market will be:

Which of these languages is NOT in the top three on Internet sites?

Web sites enable companies to manage perishability.

In international distribution,complementary effect can:

There are many unsolved issues in the Internet.For example,e-commerce is global but the national laws are mostly transnational.

India Yahoo! is different from normal portals because is has:

In the Internet world,there are many unsolved issues.For example,e-commerce is global but the national laws are mostly ________________.

In many industries,connectivity means that existing channels can be bypassed by connecting buyers and suppliers directly.

The Internet is not helping companies to create global brands.

In many countries,businesspeople prefer to do business on a________________.

In international distribution,replacement effect can:

In many European markets,consumers are reluctant to surf the Web because of:

Banner advertising is not used in Internet advertising.

Because of the Internet,many MNCs' pricing decisions are less _____________.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Filters