Question 1

Google is the #1 search engine throughout the world.

Accepted Answer

A) True 
 B)False

Question 2

In some countries,customers might resent having the human element removed from the service encounter because of:

Accepted Answer

A) cultural factors. 
B) national factors. 
C) technology factors. 
D) consumption factors. 
E) international factors. 
A) cultural factors. 
B) national factors. 
C) technology factors. 
D) consumption factors. 
E) international factors.

Question 3

At the global level,a new nongovernmental body has been established to resolve domain disputes.The name of this body is:

Accepted Answer

A) Internet Corporation for Domain Names (ICDN). 
B) Internet Corporation for Assigned Names (ICAN). 
C) Internet Corporation for Assigned Names and Numbers (ICANN). 
D) Internet Corporation for Networks (ICN). 
E) Internet Corporation for Domain Disputes (ICD
D) . 
A) Internet Corporation for Domain Names (ICDN). 
B) Internet Corporation for Assigned Names (ICAN). 
C) Internet Corporation for Assigned Names and Numbers (ICANN). 
D) Internet Corporation for Networks (ICN). 
E) Internet Corporation for Domain Disputes (ICD
D) .

Question 4

Keyword search advertising allows the company to have a link to its Web site when people are looking for ________________________ -related information.

Accepted Answer

A) people 
B) market 
C) product 
D) country 
E) none of the above 
A) people 
B) market 
C) product 
D) country 
E) none of the above

Question 5

The structural barriers to global e-commerce include the following EXCEPT:

Accepted Answer

A) language barriers. 
B) cultural barriers. 
C) infrastructure. 
D) knowledge barriers. 
E) roaming charges. 
A) language barriers. 
B) cultural barriers. 
C) infrastructure. 
D) knowledge barriers. 
E) roaming charges.

Question 6

ISP is an acronym for:

Accepted Answer

A) Internet strategies provider. 
B) Internet standards provider. 
C) Internet service provider. 
D) Internet system provider. 
E) none of the above. 
A) Internet strategies provider. 
B) Internet standards provider. 
C) Internet service provider. 
D) Internet system provider. 
E) none of the above.

Question 7

Online campaigns would work for __________________________________.

Accepted Answer

A) high involvement goods. 
B) low involvement goods. 
C) vertical involvement goods 
D) horizontal involvement goods 
E) none o the above 
A) high involvement goods. 
B) low involvement goods. 
C) vertical involvement goods 
D) horizontal involvement goods 
E) none o the above

Question 8

In international marketing,a Web site gives service marketers the ability to offer 24 hour service to customers worldwide.

Accepted Answer

A) True 
 B)False

Question 9

Knowledge barrier is not one of the barriers in Internet-related activities.

Accepted Answer

A) True 
 B)False

Question 10

In Internet marketing,consumers often are aware of low prices because of the availability of brand and pricing information.This is a result of:

Accepted Answer

A) profit transparency 
B) knowledge transparency. 
C) labor transparency 
D) profit transparency. 
E) price transparency. 
A) profit transparency 
B) knowledge transparency. 
C) labor transparency 
D) profit transparency. 
E) price transparency.

Question 11

Describe briefly the history of the Internet.Which nations are becoming prominent among Internet users? How does their growth compare with the Internet readiness shown in Exhibit 19-2?

Accepted Answer

The Internet was originally designed in

Question 12

Companies that wish to make their Web sites international by translating the information and content into other languages have two alternatives that may include:

Accepted Answer

A) hire a firm or a person doing the translation. 
B) use a software having the translation function. 
C) use only English. 
D) both a and b 
E) both b and c 
A) hire a firm or a person doing the translation. 
B) use a software having the translation function. 
C) use only English. 
D) both a and b 
E) both b and c

Question 13

Although Internet advertising is growing at a very rapid pace,many advertisers are skeptical about its potential as a global promotion tool because of (the):

Accepted Answer

A) annoyance factor. 
B) audience measurement. 
C) click-thru rates. 
D) high access and/or phone charges 
E) all of the above. . 
A) annoyance factor. 
B) audience measurement. 
C) click-thru rates. 
D) high access and/or phone charges 
E) all of the above. .

Question 14

Which of the following is NOT a barrier to Internet marketing?

Accepted Answer

A) language 
B) culture 
C) infrastructure 
D) access charges 
E) none of the above 
A) language 
B) culture 
C) infrastructure 
D) access charges 
E) none of the above

Question 15

Using only English on a website:

Accepted Answer

A) is doomed to fail. 
B) is ethnocentric. 
C) works in some industries like aerospace. 
D) limits your market. 
E) both c and d 
A) is doomed to fail. 
B) is ethnocentric. 
C) works in some industries like aerospace. 
D) limits your market. 
E) both c and d

Question 16

At the core of any global Web marketing strategy is the conflict between local responsiveness and _______________________.

Accepted Answer

A) local integration 
B) regional integration 
C) transnational integration 
D) polycentric integration 
E) global integration . 
A) local integration 
B) regional integration 
C) transnational integration 
D) polycentric integration 
E) global integration .

Question 17

E-readiness for Brazil,India,Russia and China is:

Accepted Answer

A) unknown-they won't answer the surveys. 
B) excellent-their relative backwardness lets them jump ahead with the latest technology. 
C) middle of the pack because their economies are growing rapidly. 
D) very low. 
E) none of the above 
A) unknown-they won't answer the surveys. 
B) excellent-their relative backwardness lets them jump ahead with the latest technology. 
C) middle of the pack because their economies are growing rapidly. 
D) very low. 
E) none of the above

Question 18

To deal with price transparency issues in Internet marketing,companies can use methods such as:

Accepted Answer

A) cutting prices in high-price countries. 
B) localizing the products. 
C) refusal to handle orders from overseas. 
D) All of the above methods can be used. 
E) None of the above methods are used. 
A) cutting prices in high-price countries. 
B) localizing the products. 
C) refusal to handle orders from overseas. 
D) All of the above methods can be used. 
E) None of the above methods are used.

Question 19

The Internet has leveled the playing field between large and small firms in global
competition.

Accepted Answer

A) True 
 B)False

Question 20

In international distribution,replacement effect does not cannibalize existing distribution channels.

Accepted Answer

A) True 
 B)False

Google is the #1 search engine throughout the world.

In some countries,customers might resent having the human element removed from the service encounter because of:

At the global level,a new nongovernmental body has been established to resolve domain disputes.The name of this body is:

Keyword search advertising allows the company to have a link to its Web site when people are looking for ________________________ -related information.

The structural barriers to global e-commerce include the following EXCEPT:

ISP is an acronym for:

Online campaigns would work for __________________________________.

In international marketing,a Web site gives service marketers the ability to offer 24 hour service to customers worldwide.

Knowledge barrier is not one of the barriers in Internet-related activities.

In Internet marketing,consumers often are aware of low prices because of the availability of brand and pricing information.This is a result of:

Describe briefly the history of the Internet.Which nations are becoming prominent among Internet users? How does their growth compare with the Internet readiness shown in Exhibit 19-2?

Companies that wish to make their Web sites international by translating the information and content into other languages have two alternatives that may include:

Although Internet advertising is growing at a very rapid pace,many advertisers are skeptical about its potential as a global promotion tool because of (the):

Which of the following is NOT a barrier to Internet marketing?

Using only English on a website:

At the core of any global Web marketing strategy is the conflict between local responsiveness and _______________________.

E-readiness for Brazil,India,Russia and China is:

To deal with price transparency issues in Internet marketing,companies can use methods such as:

The Internet has leveled the playing field between large and small firms in global competition.

In international distribution,replacement effect does not cannibalize existing distribution channels.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Filters

Exam 19: Global Marketing and the Internet

Google is the #1 search engine throughout the world.

In some countries,customers might resent having the human element removed from the service encounter because of:

At the global level,a new nongovernmental body has been established to resolve domain disputes.The name of this body is:

Keyword search advertising allows the company to have a link to its Web site when people are looking for ________________________ -related information.

The structural barriers to global e-commerce include the following EXCEPT:

ISP is an acronym for:

Online campaigns would work for __________________________________.

In international marketing,a Web site gives service marketers the ability to offer 24 hour service to customers worldwide.

Knowledge barrier is not one of the barriers in Internet-related activities.

In Internet marketing,consumers often are aware of low prices because of the availability of brand and pricing information.This is a result of:

Describe briefly the history of the Internet.Which nations are becoming prominent among Internet users? How does their growth compare with the Internet readiness shown in Exhibit 19-2?

Companies that wish to make their Web sites international by translating the information and content into other languages have two alternatives that may include:

Although Internet advertising is growing at a very rapid pace,many advertisers are skeptical about its potential as a global promotion tool because of (the):

Which of the following is NOT a barrier to Internet marketing?

Using only English on a website:

At the core of any global Web marketing strategy is the conflict between local responsiveness and _______________________.

E-readiness for Brazil,India,Russia and China is:

To deal with price transparency issues in Internet marketing,companies can use methods such as:

The Internet has leveled the playing field between large and small firms in global competition.

In international distribution,replacement effect does not cannibalize existing distribution channels.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Filters