Question 1

Marketing of services differs from tangible goods in four areas:

Accepted Answer

A) intangibility,simultaneity,heterogeneity,and perishability. 
B) intangibility,simultaneity,heterogeneity,and collectivity. 
C) intangibility,simultaneity,heterogeneity,and connectivity. 
D) intangibility,simultaneity,heterogeneity,and believability. 
E) intangibility,simultaneity,heterogeneity,and credibility. 
A) intangibility,simultaneity,heterogeneity,and perishability. 
B) intangibility,simultaneity,heterogeneity,and collectivity. 
C) intangibility,simultaneity,heterogeneity,and connectivity. 
D) intangibility,simultaneity,heterogeneity,and believability. 
E) intangibility,simultaneity,heterogeneity,and credibility.

Question 2

Internet usage worldwide is not growing.

Accepted Answer

A) True 
 B)False

Question 3

In international marketing,a Web site gives service marketers the ability to offer _________ hour service to customers worldwide.

Accepted Answer

A) 10 
B) 15 
C) 20 
D) 22 
E) 24 
A) 10 
B) 15 
C) 20 
D) 22 
E) 24

Question 4

Although the Internet has become a global phenomenon,it first originated in (the):

Accepted Answer

A) Italy. 
B) Japan. 
C) U.S.A. 
D) Belgium. 
E) Singapore. 
A) Italy. 
B) Japan. 
C) U.S.A. 
D) Belgium. 
E) Singapore.

Question 5

In Internet advertising,by clicking on the banner ad,users can be taken to the:

Accepted Answer

A) internet's databank. 
B) advertiser's web site. 
C) Netscape's site. 
D) Yahoo's site. 
E) none of the above. 
A) internet's databank. 
B) advertiser's web site. 
C) Netscape's site. 
D) Yahoo's site. 
E) none of the above.

Question 6

In many industries,connectivity means that existing channels/distributors can be bypassed by connecting:

Accepted Answer

A) buyers and suppliers. 
B) buyers and governments. 
C) buyers and software companies. 
D) buyers and advertisers. 
E) buyers and media companies. 
A) buyers and suppliers. 
B) buyers and governments. 
C) buyers and software companies. 
D) buyers and advertisers. 
E) buyers and media companies.

Question 7

In the area of pricing,the Internet facilitates:

Accepted Answer

A) work transparency. 
B) price transparency. 
C) profit transparency. 
D) channel transparency. 
E) none of the above is true. 
A) work transparency. 
B) price transparency. 
C) profit transparency. 
D) channel transparency. 
E) none of the above is true.

Question 8

For global marketers,the Web could affect the firm's high margins because of price transparency.

Accepted Answer

A) True 
 B)False

Question 9

Click-and-mortar chains provide one advantage where:

Accepted Answer

A) products cannot be returned to the local stores. 
B) products can be returned to the local stores. 
C) click-and mortar stores have no Web sites. 
D) All of the above. 
E) None of the above. 
A) products cannot be returned to the local stores. 
B) products can be returned to the local stores. 
C) click-and mortar stores have no Web sites. 
D) All of the above. 
E) None of the above.

Question 10

In many countries,the cost of going online can be reduced by:

Accepted Answer

A) government deregulations. 
B) increased competition. 
C) new access alternatives. 
D) all of the above. 
E) none of the above. 
A) government deregulations. 
B) increased competition. 
C) new access alternatives. 
D) all of the above. 
E) none of the above.

Question 11

Microsites are used to promote a particular brand.

Accepted Answer

A) True 
 B)False

Question 12

According to the text,the Web clearly provides a unique _______________ and ______________ channel to marketers across the globe.

Accepted Answer

A) distribution,higher education 
B) distribution,production 
C) distribution,network 
D) distribution,communication 
E) none of the above 
A) distribution,higher education 
B) distribution,production 
C) distribution,network 
D) distribution,communication 
E) none of the above

Question 13

In the Asia-Pacific region,B2B e-commerce activities are facing obstacles which could hinder the growth of the Internet.These obstacles include:

Accepted Answer

A) doing business on a face-to-face basis. 
B) cultivating relationships and secrecy issues. 
C) reluctance to share information. 
D) all of the above are obstacles. 
E) none of the above are obstacles. 
A) doing business on a face-to-face basis. 
B) cultivating relationships and secrecy issues. 
C) reluctance to share information. 
D) all of the above are obstacles. 
E) none of the above are obstacles.

Question 14

It is estimated that most of the Internet advertising spending will be spent in Japan.

Accepted Answer

A) True 
 B)False

Question 15

In Japan,access to the web was previously dominated by ______________________,the Japanese telecom firm,which charges sky-high fees.

Accepted Answer

A) British Telecom. 
B) Toyota. 
C) Nippon Telephone & Telegraph (NTT). 
D) Seven-Eleven Japan. 
E) AT&T. 
A) British Telecom. 
B) Toyota. 
C) Nippon Telephone & Telegraph (NTT). 
D) Seven-Eleven Japan. 
E) AT&T.

Question 16

Success of an e-tailing model will depend on three factors which include:

Accepted Answer

A) consumer behavior,cost structure,and networks. 
B) consumer behavior,cost structure,and government policies. 
C) consumer behavior,cost structure,and logistics. 
D) consumer behavior,cost structure,and human resources. 
E) consumer behavior,cost structure,and manufacturing. 
A) consumer behavior,cost structure,and networks. 
B) consumer behavior,cost structure,and government policies. 
C) consumer behavior,cost structure,and logistics. 
D) consumer behavior,cost structure,and human resources. 
E) consumer behavior,cost structure,and manufacturing.

Question 17

In global e-commerce,Web site localization services have created the need for more:

Accepted Answer

A) translators. 
B) copy writers. 
C) media specialists. 
D) network specialists. 
E) knowledge experts. 
A) translators. 
B) copy writers. 
C) media specialists. 
D) network specialists. 
E) knowledge experts.

Question 18

Although global e-commerce is expected to increase,it has encountered obstacles and structural barriers.Discuss these structural barriers.

Accepted Answer

The following structural barriers may af

Question 19

According to Jupiter Research,online advertising spending is expected to grow to around ____________ in the U.S.by 2009.

Accepted Answer

A) $10 billion 
B) $16 billion 
C) $20 billion 
D) $30 billion 
E) $35 billion 
A) $10 billion 
B) $16 billion 
C) $20 billion 
D) $30 billion 
E) $35 billion

Question 20

Manufacturers who plan to add the Internet to their existing international channels should be aware of two possibilities:

Accepted Answer

A) replacement effect and international effect. 
B) replacement effect and complementary effect. 
C) complementary effect and managerial effect. 
D) complementary effect and adaptation effect. 
E) replacement effect and quality effect. 
A) replacement effect and international effect. 
B) replacement effect and complementary effect. 
C) complementary effect and managerial effect. 
D) complementary effect and adaptation effect. 
E) replacement effect and quality effect.

Marketing of services differs from tangible goods in four areas:

Internet usage worldwide is not growing.

In international marketing,a Web site gives service marketers the ability to offer _________ hour service to customers worldwide.

Although the Internet has become a global phenomenon,it first originated in (the):

In Internet advertising,by clicking on the banner ad,users can be taken to the:

In many industries,connectivity means that existing channels/distributors can be bypassed by connecting:

In the area of pricing,the Internet facilitates:

For global marketers,the Web could affect the firm's high margins because of price transparency.

Click-and-mortar chains provide one advantage where:

In many countries,the cost of going online can be reduced by:

Microsites are used to promote a particular brand.

According to the text,the Web clearly provides a unique _ and channel to marketers across the globe.

In the Asia-Pacific region,B2B e-commerce activities are facing obstacles which could hinder the growth of the Internet.These obstacles include:

It is estimated that most of the Internet advertising spending will be spent in Japan.

In Japan,access to the web was previously dominated by ______________________,the Japanese telecom firm,which charges sky-high fees.

Success of an e-tailing model will depend on three factors which include:

In global e-commerce,Web site localization services have created the need for more:

Although global e-commerce is expected to increase,it has encountered obstacles and structural barriers.Discuss these structural barriers.

According to Jupiter Research,online advertising spending is expected to grow to around ____________ in the U.S.by 2009.

Manufacturers who plan to add the Internet to their existing international channels should be aware of two possibilities:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Filters

Exam 19: Global Marketing and the Internet

Marketing of services differs from tangible goods in four areas:

Internet usage worldwide is not growing.

In international marketing,a Web site gives service marketers the ability to offer _________ hour service to customers worldwide.

Although the Internet has become a global phenomenon,it first originated in (the):

In Internet advertising,by clicking on the banner ad,users can be taken to the:

In many industries,connectivity means that existing channels/distributors can be bypassed by connecting:

In the area of pricing,the Internet facilitates:

For global marketers,the Web could affect the firm's high margins because of price transparency.

Click-and-mortar chains provide one advantage where:

In many countries,the cost of going online can be reduced by:

Microsites are used to promote a particular brand.

According to the text,the Web clearly provides a unique _______________ and ______________ channel to marketers across the globe.

In the Asia-Pacific region,B2B e-commerce activities are facing obstacles which could hinder the growth of the Internet.These obstacles include:

It is estimated that most of the Internet advertising spending will be spent in Japan.

In Japan,access to the web was previously dominated by ______________________,the Japanese telecom firm,which charges sky-high fees.

Success of an e-tailing model will depend on three factors which include:

In global e-commerce,Web site localization services have created the need for more:

Although global e-commerce is expected to increase,it has encountered obstacles and structural barriers.Discuss these structural barriers.

According to Jupiter Research,online advertising spending is expected to grow to around ____________ in the U.S.by 2009.

Manufacturers who plan to add the Internet to their existing international channels should be aware of two possibilities:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Filters

According to the text,the Web clearly provides a unique _ and channel to marketers across the globe.