Question 1

In a foreign market,the _______________ survey is probably the most economical way to gather preliminary information on target markets.

Accepted Answer

A) upper-middle class 
B) omnibus 
C) environmental 
D) demographic specific 
E) local distributor 
A) upper-middle class 
B) omnibus 
C) environmental 
D) demographic specific 
E) local distributor B

Question 2

The chain ratio method starts with a very rough base-number as an estimate for the
market size.

Accepted Answer

A) True 
 B)False  True

Question 3

If a company were to go to JETRO (the Japanese External Trade Organization)for
data on exporting to Japan,they would be engaging in a _______________ data
search.

Accepted Answer

secondary

Question 4

Which of the following would be problematic in using the Internet in global research?

Accepted Answer

A) obtaining a representative sample 
B) download time for website pages 
C) incorrect e-mail addresses 
D) poor response rates 
E) all of the above 
A) obtaining a representative sample 
B) download time for website pages 
C) incorrect e-mail addresses 
D) poor response rates 
E) all of the above

Question 5

Any research effort starts off with a precise definition of who the marketer wants to
research.

Accepted Answer

A) True 
 B)False

Question 6

Latin Americans tend to use the low end of the funny faces.

Accepted Answer

A) True 
 B)False

Question 7

The comparison of money-based indicators (e.g. ,income figures,consumer expenditures,trade statistics)is hampered by the need to convert such figures into
A ____________________.

Accepted Answer

A) common currency 
B) euro currency 
C) euro dollar 
D) Swiss franc 
E) Italian lira 
A) common currency 
B) euro currency 
C) euro dollar 
D) Swiss franc 
E) Italian lira

Question 8

Besides traditional primary data collection methods,companies also rely on less conventional methods such as ________________________.

Accepted Answer

A) geographic research 
B) multigraphic research 
C) psychographic research 
D) ethnographic research 
E) none of the above 
A) geographic research 
B) multigraphic research 
C) psychographic research 
D) ethnographic research 
E) none of the above

Question 9

In the area of multicountry research coordination,the __________________ focuses on the universal behavior and attitudinal traits.

Accepted Answer

A) coordination school 
B) delegation school 
C) etic school 
D) planning school 
E) emic school 
A) coordination school 
B) delegation school 
C) etic school 
D) planning school 
E) emic school

Question 10

Scanning data are also increasingly used for ________________________.

Accepted Answer

A) sample management 
B) electronic management 
C) supply management 
D) category management 
E) the Internet management 
A) sample management 
B) electronic management 
C) supply management 
D) category management 
E) the Internet management

Question 11

Today researchers have found that sophisticated analytical tools will compensate for
inaccuracies in problem definition.

Accepted Answer

A) True 
 B)False

Question 12

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market.
In addition,it is also necessary to fulfill two additional criteria.They are:

Accepted Answer

A) time and cost evaluation. 
B) translation and scalar equivalence. 
C) translation and polar equivalence. 
D) religious and bias equivalence. 
E) polar and scalar equivalence. 
A) time and cost evaluation. 
B) translation and scalar equivalence. 
C) translation and polar equivalence. 
D) religious and bias equivalence. 
E) polar and scalar equivalence.

Question 13

Discuss the function,purpose,limitations,and benefits of omnibus surveys.

Accepted Answer

Omnibus surveys are conducted by researc

Question 14

In the area of age of data,the frequency of census does not vary from country to
country.

Accepted Answer

A) True 
 B)False

Question 15

To gain familiarity with a foreign environment,one can undertake an omnibus survey.

Accepted Answer

A) True 
 B)False

Question 16

As a research technique,a ________________ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional
Moderator.

Accepted Answer

A) mall intercept 
B) contra-group design 
C) Delphi-group 
D) focus group 
E) probe panel 
A) mall intercept 
B) contra-group design 
C) Delphi-group 
D) focus group 
E) probe panel

Question 17

Primary research can be collected in several ways.One method that is excellent to use when doing exploratory research is:

Accepted Answer

A) mail surveys. 
B) telephone surveys. 
C) mall intercept. 
D) home interviews. 
E) focus groups. 
A) mail surveys. 
B) telephone surveys. 
C) mall intercept. 
D) home interviews. 
E) focus groups.

Question 18

Which of the following is not important to address in focus group research?

Accepted Answer

A) cultural sensitivity of the moderator 
B) non-verbal cues 
C) consensus answers 
D) gender of the participants 
E) gender of the moderator 
A) cultural sensitivity of the moderator 
B) non-verbal cues 
C) consensus answers 
D) gender of the participants 
E) gender of the moderator

Question 19

The National Trade Data Bank (NTDB)which includes market research reports, information on export opportunities,and market guides is maintained by the
____________________________.

Accepted Answer

A) U.S.Department of Commerce 
B) U.S.Department of Education 
C) U.S.Department of Energy 
D) U.S.Department of Transportation 
E) U.S.Treasury 
A) U.S.Department of Commerce 
B) U.S.Department of Education 
C) U.S.Department of Energy 
D) U.S.Department of Transportation 
E) U.S.Treasury

Question 20

A __________________ is a loosely structured free-flowing discussion among a
small group of target customers facilitated by a professional moderator.

Accepted Answer

The answer of A __________________ is a loosely structured free-flowing...

In a foreign market,the _______________ survey is probably the most economical way to gather preliminary information on target markets.

The chain ratio method starts with a very rough base-number as an estimate for the market size.

If a company were to go to JETRO (the Japanese External Trade Organization)for data on exporting to Japan,they would be engaging in a _______________ data search.

Which of the following would be problematic in using the Internet in global research?

Any research effort starts off with a precise definition of who the marketer wants to research.

Latin Americans tend to use the low end of the funny faces.

The comparison of money-based indicators (e.g. ,income figures,consumer expenditures,trade statistics)is hampered by the need to convert such figures into A ____________________.

Besides traditional primary data collection methods,companies also rely on less conventional methods such as ________________________.

In the area of multicountry research coordination,the __________________ focuses on the universal behavior and attitudinal traits.

Scanning data are also increasingly used for ________________________.

Today researchers have found that sophisticated analytical tools will compensate for inaccuracies in problem definition.

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market. In addition,it is also necessary to fulfill two additional criteria.They are:

Discuss the function,purpose,limitations,and benefits of omnibus surveys.

In the area of age of data,the frequency of census does not vary from country to country.

To gain familiarity with a foreign environment,one can undertake an omnibus survey.

As a research technique,a ________________ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional Moderator.

Primary research can be collected in several ways.One method that is excellent to use when doing exploratory research is:

Which of the following is not important to address in focus group research?

The National Trade Data Bank (NTDB)which includes market research reports, information on export opportunities,and market guides is maintained by the ____________________________.

A __________________ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional moderator.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 6: Global Marketing Research

In a foreign market,the _______________ survey is probably the most economical way to gather preliminary information on target markets.

The chain ratio method starts with a very rough base-number as an estimate for the market size.

If a company were to go to JETRO (the Japanese External Trade Organization)for data on exporting to Japan,they would be engaging in a _______________ data search.

Which of the following would be problematic in using the Internet in global research?

Any research effort starts off with a precise definition of who the marketer wants to research.

Latin Americans tend to use the low end of the funny faces.

The comparison of money-based indicators (e.g. ,income figures,consumer expenditures,trade statistics)is hampered by the need to convert such figures into A ____________________.

Besides traditional primary data collection methods,companies also rely on less conventional methods such as ________________________.

In the area of multicountry research coordination,the __________________ focuses on the universal behavior and attitudinal traits.

Scanning data are also increasingly used for ________________________.

Today researchers have found that sophisticated analytical tools will compensate for inaccuracies in problem definition.

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market. In addition,it is also necessary to fulfill two additional criteria.They are:

Discuss the function,purpose,limitations,and benefits of omnibus surveys.

In the area of age of data,the frequency of census does not vary from country to country.

To gain familiarity with a foreign environment,one can undertake an omnibus survey.

As a research technique,a ________________ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional Moderator.

Primary research can be collected in several ways.One method that is excellent to use when doing exploratory research is:

Which of the following is not important to address in focus group research?

The National Trade Data Bank (NTDB)which includes market research reports, information on export opportunities,and market guides is maintained by the ____________________________.

A __________________ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional moderator.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters