Question 1

"Test,test,test" is a maxim that marketers should never forget.

Accepted Answer

A) True 
 B)False

Question 2

The purpose of ______________________ is to get scores from subjects of different countries to have the same meaning and interpretation.

Accepted Answer

A) time evaluation 
B) scalar equivalence 
C) polar equivalence 
D) bias equivalence 
E) focus equivalence 
A) time evaluation 
B) scalar equivalence 
C) polar equivalence 
D) bias equivalence 
E) focus equivalence

Question 3

All of the following are methods that can be fruitfully employed to assess the size of the market for any given product EXCEPT:

Accepted Answer

A) analogy method. 
B) Latin square. 
C) trade audit. 
D) chain ratio method. 
E) cross-sectional regression analysis. 
A) analogy method. 
B) Latin square. 
C) trade audit. 
D) chain ratio method. 
E) cross-sectional regression analysis.

Question 4

In global marketing research,the marketing research problem formulation is often hindered by the _____________________ where a person's habit is to fall back on
Their own cultural norms and values.

Accepted Answer

A) gender bias 
B) culture bias 
C) proximity effect 
D) global distance factor 
E) self-reference criterion 
A) gender bias 
B) culture bias 
C) proximity effect 
D) global distance factor 
E) self-reference criterion

Question 5

A sampling plan centers around three issues: sampling unit,sample size,and __________________.

Accepted Answer

A) demographic procedure 
B) sampling procedure 
C) psychographic procedure 
D) geographic procedure 
E) none of the above 
A) demographic procedure 
B) sampling procedure 
C) psychographic procedure 
D) geographic procedure 
E) none of the above

Question 6

In cross-cultural market research,the need for comparability favors the ___________________.

Accepted Answer

A) coordination school 
B) delegation school 
C) etic school 
D) planning school 
E) emic school 
A) coordination school 
B) delegation school 
C) etic school 
D) planning school 
E) emic school

Question 7

If a researcher were to take ten Central and Eastern European countries where per capita income and automobile ownership by per capita were known,trying to
Find the overall picture of market size for the market could probably be done by
Using which of the following methods?

Accepted Answer

A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis 
A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis

Question 8

List the stages of the marketing research process.What is considered the most important step?

Accepted Answer

a.Define the research problem(s).
b.Deve

Question 9

The _______________ method of assessing market size begins with a rough base- number as an estimate for the market size (such as the entire population for the
Country)and systematically fine-tunes by applying a string of percentages (such as
Birth rate)to come up with the most meaningful estimate possible.

Accepted Answer

A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis 
A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis

Question 10

There are six steps to follow in conducting global market research.The first step is to:

Accepted Answer

A) develop the research design. 
B) define the research problem. 
C) determine information needs. 
D) collect the data (secondary and primary). 
E) analyze the data and interpret the results. 
A) develop the research design. 
B) define the research problem. 
C) determine information needs. 
D) collect the data (secondary and primary). 
E) analyze the data and interpret the results.

Question 11

A recent form of secondary data sources is the syndicated datasets sold by market research companies like A.C.Nielsen and Information Resources,Inc.One of the
Ways that these firms acquire data in foreign markets and most developed countries
(especially in the retail environment)is to use:

Accepted Answer

A) observation. 
B) telephone interviews. 
C) direct mail. 
D) expert opinion. 
E) optical scanners tied to cash registers. 
A) observation. 
B) telephone interviews. 
C) direct mail. 
D) expert opinion. 
E) optical scanners tied to cash registers.

Question 12

Comparability might also be hindered by the lack of ___________________. This refers to the degree to which similar activities or products in different countries
Fulfill similar functions.

Accepted Answer

A) conceptual equivalence 
B) functional factors 
C) functional equivalence 
D) lumping of data 
E) comparison equivalence 
A) conceptual equivalence 
B) functional factors 
C) functional equivalence 
D) lumping of data 
E) comparison equivalence

Question 13

____________________ should be consulted at every step of the research process if the study will effect their operations.

Accepted Answer

A) Transnational subsidiaries 
B) European subsidiaries 
C) Asian subsidiaries 
D) Local subsidiaries 
E) African subsidiaries 
A) Transnational subsidiaries 
B) European subsidiaries 
C) Asian subsidiaries 
D) Local subsidiaries 
E) African subsidiaries

Question 14

List the four primary methods of estimating market size.Discuss why market size estimates may differ depending on the method being used.How can such differences be reconciled? Which method do you think is the best? Explain your reasoning.

Accepted Answer

a.analogy method--the method starts by p

Question 15

All of the following are steps to be followed to conduct global market research EXCEPT:

Accepted Answer

A) define the research problem(s). 
B) develop software to integrate with the Internet databases. 
C) determine information needs. 
D) collect the data. 
E) analyze the data and interpret the results. 
A) define the research problem(s). 
B) develop software to integrate with the Internet databases. 
C) determine information needs. 
D) collect the data. 
E) analyze the data and interpret the results.

Question 16

To some degree,the procedures and methods that are followed to conduct global marketing research are close to those in the standard ____________________.

Accepted Answer

A) domestic market. 
B) transnational market. 
C) global market. 
D) European market. 
E) Asian market. 
A) domestic market. 
B) transnational market. 
C) global market. 
D) European market. 
E) Asian market.

Question 17

_______________________ reflects the degree to which a given concept has the same meaning in different environments.

Accepted Answer

A) Functional equivalence 
B) Conceptual equivalence 
C) Demographic equivalence 
D) Psychographic equivalence 
E) Primary equivalence 
A) Functional equivalence 
B) Conceptual equivalence 
C) Demographic equivalence 
D) Psychographic equivalence 
E) Primary equivalence

Question 18

With respect to asking scaled questions to determine the degree of agreement or disagreement,in illiterate societies scaled questions often use:

Accepted Answer

A) numbers (such as 1-10). 
B) letters (such as a-z). 
C) use symbols (such as stars). 
D) use degrees of smiling or funny faces (from happy to sad). 
E) use number of animals (ownership demonstrated by one through seven goats or cows). 
A) numbers (such as 1-10). 
B) letters (such as a-z). 
C) use symbols (such as stars). 
D) use degrees of smiling or funny faces (from happy to sad). 
E) use number of animals (ownership demonstrated by one through seven goats or cows).

Question 19

The first step in the marketing research process is described as
_________________________.

Accepted Answer

defining t

Question 20

When data is collected specifically for the purpose of the research study,it is called:

Accepted Answer

A) public information. 
B) primary data. 
C) unrestricted information. 
D) secondary data. 
E) used information. 
A) public information. 
B) primary data. 
C) unrestricted information. 
D) secondary data. 
E) used information.

"Test,test,test" is a maxim that marketers should never forget.

The purpose of ______________________ is to get scores from subjects of different countries to have the same meaning and interpretation.

All of the following are methods that can be fruitfully employed to assess the size of the market for any given product EXCEPT:

In global marketing research,the marketing research problem formulation is often hindered by the _____________________ where a person's habit is to fall back on Their own cultural norms and values.

A sampling plan centers around three issues: sampling unit,sample size,and __________________.

In cross-cultural market research,the need for comparability favors the ___________________.

If a researcher were to take ten Central and Eastern European countries where per capita income and automobile ownership by per capita were known,trying to Find the overall picture of market size for the market could probably be done by Using which of the following methods?

List the stages of the marketing research process.What is considered the most important step?

There are six steps to follow in conducting global market research.The first step is to:

A recent form of secondary data sources is the syndicated datasets sold by market research companies like A.C.Nielsen and Information Resources,Inc.One of the Ways that these firms acquire data in foreign markets and most developed countries (especially in the retail environment)is to use:

Comparability might also be hindered by the lack of ___________________. This refers to the degree to which similar activities or products in different countries Fulfill similar functions.

____________________ should be consulted at every step of the research process if the study will effect their operations.

List the four primary methods of estimating market size.Discuss why market size estimates may differ depending on the method being used.How can such differences be reconciled? Which method do you think is the best? Explain your reasoning.

All of the following are steps to be followed to conduct global market research EXCEPT:

To some degree,the procedures and methods that are followed to conduct global marketing research are close to those in the standard ____________________.

_______________________ reflects the degree to which a given concept has the same meaning in different environments.

With respect to asking scaled questions to determine the degree of agreement or disagreement,in illiterate societies scaled questions often use:

The first step in the marketing research process is described as _________________________.

When data is collected specifically for the purpose of the research study,it is called:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 6: Global Marketing Research

"Test,test,test" is a maxim that marketers should never forget.

The purpose of ______________________ is to get scores from subjects of different countries to have the same meaning and interpretation.

All of the following are methods that can be fruitfully employed to assess the size of the market for any given product EXCEPT:

In global marketing research,the marketing research problem formulation is often hindered by the _____________________ where a person's habit is to fall back on Their own cultural norms and values.

A sampling plan centers around three issues: sampling unit,sample size,and __________________.

In cross-cultural market research,the need for comparability favors the ___________________.

If a researcher were to take ten Central and Eastern European countries where per capita income and automobile ownership by per capita were known,trying to Find the overall picture of market size for the market could probably be done by Using which of the following methods?

List the stages of the marketing research process.What is considered the most important step?

There are six steps to follow in conducting global market research.The first step is to:

A recent form of secondary data sources is the syndicated datasets sold by market research companies like A.C.Nielsen and Information Resources,Inc.One of the Ways that these firms acquire data in foreign markets and most developed countries (especially in the retail environment)is to use:

Comparability might also be hindered by the lack of ___________________. This refers to the degree to which similar activities or products in different countries Fulfill similar functions.

____________________ should be consulted at every step of the research process if the study will effect their operations.

List the four primary methods of estimating market size.Discuss why market size estimates may differ depending on the method being used.How can such differences be reconciled? Which method do you think is the best? Explain your reasoning.

All of the following are steps to be followed to conduct global market research EXCEPT:

To some degree,the procedures and methods that are followed to conduct global marketing research are close to those in the standard ____________________.

_______________________ reflects the degree to which a given concept has the same meaning in different environments.

With respect to asking scaled questions to determine the degree of agreement or disagreement,in illiterate societies scaled questions often use:

The first step in the marketing research process is described as _________________________.

When data is collected specifically for the purpose of the research study,it is called:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters