Question 1

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

Accepted Answer

A) polar and psychographic translation. 
B) lifestyle and psychographic translation. 
C) back-translation and parallel translation. 
D) forward-translation and parallel translation. 
E) lifestyle and parallel translation. 
A) polar and psychographic translation. 
B) lifestyle and psychographic translation. 
C) back-translation and parallel translation. 
D) forward-translation and parallel translation. 
E) lifestyle and parallel translation.

Question 2

In the area of multicountry research coordination,the __________________
focuses on the universal behavior and attitudinal traits.

Accepted Answer

The answer of In the area of multicountry research coordination,the...

Question 3

Once collection of data in a research project begins,there can be many problems with collection.A very common problem in the international arena is nonresponse
Due to:

Accepted Answer

A) a reluctance to be photographed. 
B) a reluctance to talking with strangers. 
C) a reluctance to talking with officials or official pollsters. 
D) a fear of government reprisals. 
E) a fear of cultural conflict. 
A) a reluctance to be photographed. 
B) a reluctance to talking with strangers. 
C) a reluctance to talking with officials or official pollsters. 
D) a fear of government reprisals. 
E) a fear of cultural conflict.

Question 4

A major disadvantage of the omnibus surveys is that:

Accepted Answer

A) it is usually culturally biased. 
B) it is very expensive. 
C) clients cannot incorporate their own questions in the survey. 
D) the survey does not usually contain many consumer-related questions. 
E) only a limited amount of company-relevant information is obtainable. 
A) it is usually culturally biased. 
B) it is very expensive. 
C) clients cannot incorporate their own questions in the survey. 
D) the survey does not usually contain many consumer-related questions. 
E) only a limited amount of company-relevant information is obtainable.

Question 5

Suppose that a consumer electronics company wants to estimate the market size for VCRs in Poland but does not have much information about that market.Instead,it
Chooses Hungary (a country for which it does have information)and uses it as an
Indicator for the market in Poland.This method of determining market size most
Resembles which of the following methods?

Accepted Answer

A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis 
A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis

Question 6

The courtesy bias with respect to marketing research responses is fairly common in:

Accepted Answer

A) the United States. 
B) France. 
C) Germany. 
D) Asia and the Middle East. 
E) Mexico. 
A) the United States. 
B) France. 
C) Germany. 
D) Asia and the Middle East. 
E) Mexico.

Question 7

When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other
Data gathers),this type of information is called:

Accepted Answer

A) public information. 
B) primary data. 
C) unrestricted information. 
D) secondary data. 
E) used information. 
A) public information. 
B) primary data. 
C) unrestricted information. 
D) secondary data. 
E) used information.

Question 8

In international marketing,the global market research process includes:

Accepted Answer

A) Define the problem(s). 
B) Develop a research design. 
C) Determine the information needs. 
D) Collect the data (secondary & primary). 
E) All of the above. 
A) Define the problem(s). 
B) Develop a research design. 
C) Determine the information needs. 
D) Collect the data (secondary & primary). 
E) All of the above.

Question 9

______________________ translation involves using multiple interpreters who translate the same questionnaire independently.

Accepted Answer

A) Polar 
B) Parallel 
C) Back 
D) Forward 
E) Lifestyle 
A) Polar 
B) Parallel 
C) Back 
D) Forward 
E) Lifestyle

Question 10

One of the procedures used in practice to avoid sloppy translation of questionnaires
is forward-translation.

Accepted Answer

A) True 
 B)False

Question 11

All of the following are major challenges that a global marketing researcher might face EXCEPT:

Accepted Answer

A) argument over budget expenditures between international markets. 
B) complexity of research design due to environmental differences. 
C) lack and inaccuracy of secondary data. 
D) time and cost requirements to collect primary data. 
E) coordination of multicountry research efforts. 
A) argument over budget expenditures between international markets. 
B) complexity of research design due to environmental differences. 
C) lack and inaccuracy of secondary data. 
D) time and cost requirements to collect primary data. 
E) coordination of multicountry research efforts.

Question 12

Which of the following questions is most associated with the term "sampling unit?"

Accepted Answer

A) Who cannot be considered as a valid respondent? 
B) How much will the survey cost? 
C) What is our target population? Who should be surveyed? 
D) How many people should be surveyed? 
E) How should prospective respondents be chosen from the target population? 
A) Who cannot be considered as a valid respondent? 
B) How much will the survey cost? 
C) What is our target population? Who should be surveyed? 
D) How many people should be surveyed? 
E) How should prospective respondents be chosen from the target population?

Question 13

_____________ data are collected specifically for the purpose of the research study.

Accepted Answer

The answer of _____________ data are collected specifically for the...

Question 14

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:

Accepted Answer

A) the shift from mass to micro marketing. 
B) the shift from a demand to a supply economy. 
C) the fact that everyone now has a personal computer. 
D) the overcrowding of the Internet. 
E) home shopping on the Internet. 
A) the shift from mass to micro marketing. 
B) the shift from a demand to a supply economy. 
C) the fact that everyone now has a personal computer. 
D) the overcrowding of the Internet. 
E) home shopping on the Internet.

Question 15

The OECD is an acronym _______________________________________.

Accepted Answer

A) Organization for Economic Cooperation & Deregulation 
B) Organization for Economic Cooperation & Development 
C) Organization for Economic Cooperation & Datamation 
D) Organization for Economic Cooperation & Distribution 
E) Organization for Economic Cooperation & Demographics 
A) Organization for Economic Cooperation & Deregulation 
B) Organization for Economic Cooperation & Development 
C) Organization for Economic Cooperation & Datamation 
D) Organization for Economic Cooperation & Distribution 
E) Organization for Economic Cooperation & Demographics

Question 16

Survey research in ______________________ is further hampered by low levels of education.

Accepted Answer

A) developed countries 
B) rich countries 
C) developing countries 
D) emerging markets 
E) low-tech countries 
A) developed countries 
B) rich countries 
C) developing countries 
D) emerging markets 
E) low-tech countries

Question 17

When conducting research,several biases may be present.The ___________ bias is present when the respondent feels a desire to be polite toward the other person.

Accepted Answer

A) yea-or nay-saying 
B) social desirability 
C) gender 
D) tradition 
E) courtesy 
A) yea-or nay-saying 
B) social desirability 
C) gender 
D) tradition 
E) courtesy

Question 18

An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest.This method is best described
As being a(the):

Accepted Answer

A) analogy method. 
B) Latin square. 
C) trade audit. 
D) chain ratio method. 
E) cross-sectional regression analysis. 
A) analogy method. 
B) Latin square. 
C) trade audit. 
D) chain ratio method. 
E) cross-sectional regression analysis.

Question 19

With respect to approved sampling theory,heterogeneous cultures (e.g. ,India) demand ________________ samples than homogeneous cultures (e.g.South Korea).

Accepted Answer

A) bigger 
B) smaller 
C) less stratified 
D) more randomized 
E) less randomized 
A) bigger 
B) smaller 
C) less stratified 
D) more randomized 
E) less randomized

Question 20

In marketing research,once the problem has been identified it is translated into:

Accepted Answer

A) a secondary research search. 
B) a primary research search. 
C) specific research questions. 
D) a sampling process. 
E) a choice of scales to be used in measurement. 
A) a secondary research search. 
B) a primary research search. 
C) specific research questions. 
D) a sampling process. 
E) a choice of scales to be used in measurement.

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

In the area of multicountry research coordination,the __________________ focuses on the universal behavior and attitudinal traits.

Once collection of data in a research project begins,there can be many problems with collection.A very common problem in the international arena is nonresponse Due to:

A major disadvantage of the omnibus surveys is that:

The courtesy bias with respect to marketing research responses is fairly common in:

When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other Data gathers),this type of information is called:

In international marketing,the global market research process includes:

______________________ translation involves using multiple interpreters who translate the same questionnaire independently.

One of the procedures used in practice to avoid sloppy translation of questionnaires is forward-translation.

All of the following are major challenges that a global marketing researcher might face EXCEPT:

Which of the following questions is most associated with the term "sampling unit?"

_____________ data are collected specifically for the purpose of the research study.

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:

The OECD is an acronym _______________________________________.

Survey research in ______________________ is further hampered by low levels of education.

When conducting research,several biases may be present.The ___________ bias is present when the respondent feels a desire to be polite toward the other person.

An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest.This method is best described As being a(the):

With respect to approved sampling theory,heterogeneous cultures (e.g. ,India) demand ________________ samples than homogeneous cultures (e.g.South Korea).

In marketing research,once the problem has been identified it is translated into:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 6: Global Marketing Research

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

In the area of multicountry research coordination,the __________________ focuses on the universal behavior and attitudinal traits.

Once collection of data in a research project begins,there can be many problems with collection.A very common problem in the international arena is nonresponse Due to:

A major disadvantage of the omnibus surveys is that:

The courtesy bias with respect to marketing research responses is fairly common in:

When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other Data gathers),this type of information is called:

In international marketing,the global market research process includes:

______________________ translation involves using multiple interpreters who translate the same questionnaire independently.

One of the procedures used in practice to avoid sloppy translation of questionnaires is forward-translation.

All of the following are major challenges that a global marketing researcher might face EXCEPT:

Which of the following questions is most associated with the term "sampling unit?"

_____________ data are collected specifically for the purpose of the research study.

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:

The OECD is an acronym _______________________________________.

Survey research in ______________________ is further hampered by low levels of education.

When conducting research,several biases may be present.The ___________ bias is present when the respondent feels a desire to be polite toward the other person.

An alternative way to derive market size estimates is based on local production and import and export figures for the product of interest.This method is best described As being a(the):

With respect to approved sampling theory,heterogeneous cultures (e.g. ,India) demand ________________ samples than homogeneous cultures (e.g.South Korea).

In marketing research,once the problem has been identified it is translated into:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters