Question 1

The anthropologist Edwards Hall makes a distinction between so-called ____________________________.

Accepted Answer

A) high-context and bright-context cultures. 
B) high-context and low-profile cultures. 
C) high-context and dry-context cultures. 
D) high-context and low-context cultures. 
E) high-context and medium-context cultures. 
A) high-context and bright-context cultures. 
B) high-context and low-profile cultures. 
C) high-context and dry-context cultures. 
D) high-context and low-context cultures. 
E) high-context and medium-context cultures. D

Question 2

Since China has around 300 million children,they are often treated as:

Accepted Answer

A) little emperors and empresses. 
B) super children. 
C) smart children. 
D) a tax burden. 
E) food liability. 
A) little emperors and empresses. 
B) super children. 
C) smart children. 
D) a tax burden. 
E) food liability. A

Question 3

Religion does not play a central role in many societies.

Accepted Answer

A) True 
 B)False  False

Question 4

The consumer research literature identifies three kinds of reference groups:

Accepted Answer

A) membership groups,anticipatory groups,and local groups. 
B) membership groups,anticipatory groups,and global groups. 
C) membership groups,anticipatory groups,and legal groups. 
D) membership groups,anticipatory groups,and dissociative groups. 
E) membership groups,anticipatory groups,and friendship groups. 
A) membership groups,anticipatory groups,and local groups. 
B) membership groups,anticipatory groups,and global groups. 
C) membership groups,anticipatory groups,and legal groups. 
D) membership groups,anticipatory groups,and dissociative groups. 
E) membership groups,anticipatory groups,and friendship groups.

Question 5

The two facets of education that matter the most to the business planner are the
level and the quality of education.

Accepted Answer

A) True 
 B)False

Question 6

A culture can be defined by national borders (especially when the country is isolated by natural barriers).An example would be:

Accepted Answer

A) the United States. 
B) Canada. 
C) Mexico. 
D) Taiwan. 
E) Germany. 
A) the United States. 
B) Canada. 
C) Mexico. 
D) Taiwan. 
E) Germany.

Question 7

Taking fasting habits into account when designing a company's marketing mix would be an essential in which of the following cultural environments?

Accepted Answer

A) Baptist. 
B) Catholic. 
C) Islamic. 
D) Atheist. 
E) Lutheran. 
A) Baptist. 
B) Catholic. 
C) Islamic. 
D) Atheist. 
E) Lutheran.

Question 8

Because of its affluence,the United States is a typical example of a high-context
culture.

Accepted Answer

A) True 
 B)False

Question 9

Local attitudes toward foreign cultures will drive the product ___________________________.

Accepted Answer

A) positioning and human resources decisions. 
B) positioning and logistics decisions. 
C) positioning and travel decisions. 
D) positioning and profit decisions. 
E) positioning and design decisions. 
A) positioning and human resources decisions. 
B) positioning and logistics decisions. 
C) positioning and travel decisions. 
D) positioning and profit decisions. 
E) positioning and design decisions.

Question 10

Cultures may be defined by national borders.

Accepted Answer

A) True 
 B)False

Question 11

In terms of culture,the Walloons in French-speaking _______________have much more in common with the French than with the Flemish of Northern ____________.

Accepted Answer

A) Germany. 
B) Switzerland. 
C) Italy. 
D) Belgium. 
E) Luxembourg. 
A) Germany. 
B) Switzerland. 
C) Italy. 
D) Belgium. 
E) Luxembourg.

Question 12

The role of women in society is sometimes largely driven by local _____________.

Accepted Answer

A) religion. 
B) politics. 
C) government. 
D) environment. 
E) geography. 
A) religion. 
B) politics. 
C) government. 
D) environment. 
E) geography.

Question 13

The GLOBE is an acronym for:

Accepted Answer

A) Global Leadership and Outstanding Behavior Effectiveness. 
B) Global Leadership and Organizational Business Effectiveness. 
C) Global Leadership and Outsourcing Behavior Effectiveness. 
D) Global Leadership and Organizational Behavior Effectiveness. 
E) Global Limited Organizational Behavior Effectiveness. 
A) Global Leadership and Outstanding Behavior Effectiveness. 
B) Global Leadership and Organizational Business Effectiveness. 
C) Global Leadership and Outsourcing Behavior Effectiveness. 
D) Global Leadership and Organizational Behavior Effectiveness. 
E) Global Limited Organizational Behavior Effectiveness.

Question 14

Social interactions are extremely important in the process of international marketing.One aspect of the social interaction process is the role of the reference group.Explain this importance and identify the chief forms of reference groups.

Accepted Answer

An important form of social interaction

Question 15

Certain products are obviously more culture-bound than other products.In particular, _______________________ products tend to be very culture-bound.

Accepted Answer

A) industrial 
B) agricultural 
C) chemicals and industrial supplies 
D) food,beverages,and clothing 
E) none of the above 
A) industrial 
B) agricultural 
C) chemicals and industrial supplies 
D) food,beverages,and clothing 
E) none of the above

Question 16

______________ systems tend to be deeply rooted and are found to be intrinsic to a person's identity and inner self.

Accepted Answer

A) Family 
B) School 
C) College 
D) Personality 
E) Value 
A) Family 
B) School 
C) College 
D) Personality 
E) Value

Question 17

An example of a religious taboo that might affect a company's marketing mix is:

Accepted Answer

A) failing to say rosary. 
B) going uncovered into a church. 
C) including pork and/or beef as menu options in a restaurant. 
D) offering to sell food on Saturday. 
E) not closing the restaurant before dark. 
A) failing to say rosary. 
B) going uncovered into a church. 
C) including pork and/or beef as menu options in a restaurant. 
D) offering to sell food on Saturday. 
E) not closing the restaurant before dark.

Question 18

All of the following would be issues to consider when marketing in an Islamic framework EXCEPT:

Accepted Answer

A) not mixing men and women in focus groups. 
B) advertising censors. 
C) "excessive profits" should be turned over to stockholders. 
D) do not manufacture products made from pigs. 
E) special fasts during holidays. 
A) not mixing men and women in focus groups. 
B) advertising censors. 
C) "excessive profits" should be turned over to stockholders. 
D) do not manufacture products made from pigs. 
E) special fasts during holidays.

Question 19

According to the textbook,within a given culture,consumption processes can be described via a sequence of four stages.List and describe each stage.Your description can use the form of indicating questions that might be asked at each stage.

Accepted Answer

a.Access: Does the consumer have physica

Question 20

An example of a high power distance country would be the United States.

Accepted Answer

A) True 
 B)False

The anthropologist Edwards Hall makes a distinction between so-called ____________________________.

Since China has around 300 million children,they are often treated as:

Religion does not play a central role in many societies.

The consumer research literature identifies three kinds of reference groups:

The two facets of education that matter the most to the business planner are the level and the quality of education.

A culture can be defined by national borders (especially when the country is isolated by natural barriers).An example would be:

Taking fasting habits into account when designing a company's marketing mix would be an essential in which of the following cultural environments?

Because of its affluence,the United States is a typical example of a high-context culture.

Local attitudes toward foreign cultures will drive the product ___________________________.

Cultures may be defined by national borders.

In terms of culture,the Walloons in French-speaking ___have much more in common with the French than with the Flemish of Northern .

The role of women in society is sometimes largely driven by local _____________.

The GLOBE is an acronym for:

Social interactions are extremely important in the process of international marketing.One aspect of the social interaction process is the role of the reference group.Explain this importance and identify the chief forms of reference groups.

Certain products are obviously more culture-bound than other products.In particular, _______________________ products tend to be very culture-bound.

______________ systems tend to be deeply rooted and are found to be intrinsic to a person's identity and inner self.

An example of a religious taboo that might affect a company's marketing mix is:

All of the following would be issues to consider when marketing in an Islamic framework EXCEPT:

According to the textbook,within a given culture,consumption processes can be described via a sequence of four stages.List and describe each stage.Your description can use the form of indicating questions that might be asked at each stage.

An example of a high power distance country would be the United States.

Globalization Imperative

Economic Environment

Financial Environment

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 4: Global Cultural Environment and Buying Behavior

The anthropologist Edwards Hall makes a distinction between so-called ____________________________.

Since China has around 300 million children,they are often treated as:

Religion does not play a central role in many societies.

The consumer research literature identifies three kinds of reference groups:

The two facets of education that matter the most to the business planner are the level and the quality of education.

A culture can be defined by national borders (especially when the country is isolated by natural barriers).An example would be:

Taking fasting habits into account when designing a company's marketing mix would be an essential in which of the following cultural environments?

Because of its affluence,the United States is a typical example of a high-context culture.

Local attitudes toward foreign cultures will drive the product ___________________________.

Cultures may be defined by national borders.

In terms of culture,the Walloons in French-speaking _______________have much more in common with the French than with the Flemish of Northern ____________.

The role of women in society is sometimes largely driven by local _____________.

The GLOBE is an acronym for:

Social interactions are extremely important in the process of international marketing.One aspect of the social interaction process is the role of the reference group.Explain this importance and identify the chief forms of reference groups.

Certain products are obviously more culture-bound than other products.In particular, _______________________ products tend to be very culture-bound.

______________ systems tend to be deeply rooted and are found to be intrinsic to a person's identity and inner self.

An example of a religious taboo that might affect a company's marketing mix is:

All of the following would be issues to consider when marketing in an Islamic framework EXCEPT:

According to the textbook,within a given culture,consumption processes can be described via a sequence of four stages.List and describe each stage.Your description can use the form of indicating questions that might be asked at each stage.

An example of a high power distance country would be the United States.

Globalization Imperative

Economic Environment

Financial Environment

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

In terms of culture,the Walloons in French-speaking ___have much more in common with the French than with the Flemish of Northern .