Question 1

In a given country,cultural heritage often provides pride and self-esteem to its citizens.

Accepted Answer

A) True 
 B)False

Question 2

Language is one of the cultural elements that affect the way marketers do business in foreign markets.Explain how language can complicate the task of the global marketer.In addition,identify the differences between spoken and silent language.

Accepted Answer

The huge diversity of languages creates

Question 3

With respect to Hofstede's cultural classification scheme,______________ refers to the degree of inequality which people of a country view acceptable.

Accepted Answer

A) power distance 
B) uncertainty avoidance 
C) individualism 
D) masculinity 
E) long-termism 
A) power distance 
B) uncertainty avoidance 
C) individualism 
D) masculinity 
E) long-termism

Question 4

Guanxi is:

Accepted Answer

A) a large city in southern China 
B) a fiery pork dish 
C) a nice saying like "gesundheit" 
D) connections 
E) a golf country club in Shanghai 
A) a large city in southern China 
B) a fiery pork dish 
C) a nice saying like "gesundheit" 
D) connections 
E) a golf country club in Shanghai

Question 5

_______________ classifications allow the marketing manager to see how much overlap is possible between the marketing programs to be implemented in different
Markets.

Accepted Answer

A) Business 
B) Cultural 
C) Political 
D) Government 
E) Natural 
A) Business 
B) Cultural 
C) Political 
D) Government 
E) Natural

Question 6

Clan cultures do not stress cohesiveness,participation,and teamwork.

Accepted Answer

A) True 
 B)False

Question 7

From the consumption point of view,____________ homes have less space than most Europeans or American houses.

Accepted Answer

A) Japanese 
B) Turkish 
C) Australians 
D) Indonesian 
E) Pakistani 
A) Japanese 
B) Turkish 
C) Australians 
D) Indonesian 
E) Pakistani

Question 8

In many countries,goods with _______________ roots are strongly valued.

Accepted Answer

A) Swiss 
B) Italian 
C) American 
D) Russian 
E) South African 
A) Swiss 
B) Italian 
C) American 
D) Russian 
E) South African

Question 9

An example of a short-term focus country (with respect to long-termism)would be:

Accepted Answer

A) Hong Kong. 
B) Britain. 
C) China. 
D) Thailand. 
E) Japan. 
A) Hong Kong. 
B) Britain. 
C) China. 
D) Thailand. 
E) Japan.

Question 10

_______________________ refers to people's unconscious tendency to resort to their own cultural experience and value systems to interpret a given business
Situation.

Accepted Answer

A) Cultural morals 
B) Cultural ethics 
C) Self-Reference Criterion (SR
C)  
D) Monocultural 
E) Global culture 
A) Cultural morals 
B) Cultural ethics 
C) Self-Reference Criterion (SR
C)  
D) Monocultural 
E) Global culture

Question 11

The project GLOBE stands for Global Law and Organizational Behavior
Effectiveness.

Accepted Answer

A) True 
 B)False

Question 12

____________________ shape(s)people's norms and standards.In addition, people's attitudes towards objects and behavioral codes are also influenced.

Accepted Answer

A) Value systems 
B) Cultural philosophy 
C) Reference groups 
D) Family extension 
E) Government involvement 
A) Value systems 
B) Cultural philosophy 
C) Reference groups 
D) Family extension 
E) Government involvement

Question 13

Most nations do not contain different subgroups (subcultures)within their borders.

Accepted Answer

A) True 
 B)False

Question 14

In global marketing,cultural forces shape the company's ______________ mix.

Accepted Answer

A) visibility 
B) growth 
C) management 
D) marketing 
E) fashion 
A) visibility 
B) growth 
C) management 
D) marketing 
E) fashion

Question 15

"What is left unsaid is as important as what is said" would be an example of what form of culture?

Accepted Answer

A) agrarian. 
B) low context. 
C) intellectual. 
D) high context. 
E) northern European. 
A) agrarian. 
B) low context. 
C) intellectual. 
D) high context. 
E) northern European.

Question 16

One reason Chinese parents treat their children as little "emperors and empresses" is that:

Accepted Answer

A) they have no choice since it is mandated by Chinese law. 
B) China has a one child per couple (without penalties)birth control policy. 
C) advertising has influenced parents. 
D) children are cared for by Grandparents. 
E) China pays parents to have children. 
A) they have no choice since it is mandated by Chinese law. 
B) China has a one child per couple (without penalties)birth control policy. 
C) advertising has influenced parents. 
D) children are cared for by Grandparents. 
E) China pays parents to have children.

Question 17

Another cultural classification scheme,the World Value Survey (WVS),which assesses people's values and beliefs in 78 countries,was organized by the
____________________________.

Accepted Answer

A) Harvard University. 
B) University of Michigan. 
C) University of Pennsylvania. 
D) London Business School. 
E) Princeton University. 
A) Harvard University. 
B) University of Michigan. 
C) University of Pennsylvania. 
D) London Business School. 
E) Princeton University.

Question 18

In addition to Hofstede's first dimensions (uncertainty avoidance,power distance,and collectivism),the GLOBE project included the following additional cultural
Dimensions except:

Accepted Answer

A) collectivism II. 
B) European management techniques. 
C) assertiveness. 
D) performance orientation. 
E) humane orientation. 
A) collectivism II. 
B) European management techniques. 
C) assertiveness. 
D) performance orientation. 
E) humane orientation.

Question 19

Two facets of education matter to international marketers.They are the _________________________ of education.

Accepted Answer

A) cost and location 
B) level and quality 
C) cost and quantity 
D) cost and availability 
E) level and cost 
A) cost and location 
B) level and quality 
C) cost and quantity 
D) cost and availability 
E) level and cost

Question 20

A management guru Michael Porter developed the cultural classification scheme.

Accepted Answer

A) True 
 B)False

In a given country,cultural heritage often provides pride and self-esteem to its citizens.

Language is one of the cultural elements that affect the way marketers do business in foreign markets.Explain how language can complicate the task of the global marketer.In addition,identify the differences between spoken and silent language.

With respect to Hofstede's cultural classification scheme,______________ refers to the degree of inequality which people of a country view acceptable.

Guanxi is:

_______________ classifications allow the marketing manager to see how much overlap is possible between the marketing programs to be implemented in different Markets.

Clan cultures do not stress cohesiveness,participation,and teamwork.

From the consumption point of view,____________ homes have less space than most Europeans or American houses.

In many countries,goods with _______________ roots are strongly valued.

An example of a short-term focus country (with respect to long-termism)would be:

_______________________ refers to people's unconscious tendency to resort to their own cultural experience and value systems to interpret a given business Situation.

The project GLOBE stands for Global Law and Organizational Behavior Effectiveness.

____________________ shape(s)people's norms and standards.In addition, people's attitudes towards objects and behavioral codes are also influenced.

Most nations do not contain different subgroups (subcultures)within their borders.

In global marketing,cultural forces shape the company's ______________ mix.

"What is left unsaid is as important as what is said" would be an example of what form of culture?

One reason Chinese parents treat their children as little "emperors and empresses" is that:

Another cultural classification scheme,the World Value Survey (WVS),which assesses people's values and beliefs in 78 countries,was organized by the ____________________________.

In addition to Hofstede's first dimensions (uncertainty avoidance,power distance,and collectivism),the GLOBE project included the following additional cultural Dimensions except:

Two facets of education matter to international marketers.They are the _________________________ of education.

A management guru Michael Porter developed the cultural classification scheme.

Globalization Imperative

Economic Environment

Financial Environment

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 4: Global Cultural Environment and Buying Behavior

In a given country,cultural heritage often provides pride and self-esteem to its citizens.

Language is one of the cultural elements that affect the way marketers do business in foreign markets.Explain how language can complicate the task of the global marketer.In addition,identify the differences between spoken and silent language.

With respect to Hofstede's cultural classification scheme,______________ refers to the degree of inequality which people of a country view acceptable.

Guanxi is:

_______________ classifications allow the marketing manager to see how much overlap is possible between the marketing programs to be implemented in different Markets.

Clan cultures do not stress cohesiveness,participation,and teamwork.

From the consumption point of view,____________ homes have less space than most Europeans or American houses.

In many countries,goods with _______________ roots are strongly valued.

An example of a short-term focus country (with respect to long-termism)would be:

_______________________ refers to people's unconscious tendency to resort to their own cultural experience and value systems to interpret a given business Situation.

The project GLOBE stands for Global Law and Organizational Behavior Effectiveness.

____________________ shape(s)people's norms and standards.In addition, people's attitudes towards objects and behavioral codes are also influenced.

Most nations do not contain different subgroups (subcultures)within their borders.

In global marketing,cultural forces shape the company's ______________ mix.

"What is left unsaid is as important as what is said" would be an example of what form of culture?

One reason Chinese parents treat their children as little "emperors and empresses" is that:

Another cultural classification scheme,the World Value Survey (WVS),which assesses people's values and beliefs in 78 countries,was organized by the ____________________________.

In addition to Hofstede's first dimensions (uncertainty avoidance,power distance,and collectivism),the GLOBE project included the following additional cultural Dimensions except:

Two facets of education matter to international marketers.They are the _________________________ of education.

A management guru Michael Porter developed the cultural classification scheme.

Globalization Imperative

Economic Environment

Financial Environment

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters