Question 1

One common problem with using the analogy method of determining market size is:

Accepted Answer

A) cost. 
B) language problems. 
C) consumption patterns are not comparable across countries due to strong cultural disparities. 
D) different monetary units. 
E) there be more men than women in one of the cultures. 
A) cost. 
B) language problems. 
C) consumption patterns are not comparable across countries due to strong cultural disparities. 
D) different monetary units. 
E) there be more men than women in one of the cultures.

Question 2

In the area of multicountry research coordination,the __________________
focuses on the peculiarities of each country.

Accepted Answer

The answer of In the area of multicountry research coordination,the...

Question 3

___________________ is the only foolproof way to debug the questionnaire and spot embarrassing mistakes.

Accepted Answer

A) Pre-testing 
B) Post-testing 
C) Using approved software 
D) Using standard questionnaire formats 
E) Having a linguist read the questionnaire 
A) Pre-testing 
B) Post-testing 
C) Using approved software 
D) Using standard questionnaire formats 
E) Having a linguist read the questionnaire

Question 4

When preparing a sampling plan,the researcher needs to decide how to contact prospective subjects for the survey.The most common choices are:

Accepted Answer

A) mail,telephone,and Internet. 
B) mail,telephone,and optical scan. 
C) mail,telephone,and personal interview. 
D) observation,personal interview,and experimentation on a person-by- person basis. 
E) observation,telephone,and personal interview. 
A) mail,telephone,and Internet. 
B) mail,telephone,and optical scan. 
C) mail,telephone,and personal interview. 
D) observation,personal interview,and experimentation on a person-by- person basis. 
E) observation,telephone,and personal interview.

Question 5

To avoid the difficulty of "lumping of data" encountered in conducting international marketing research,all of the following questions should be asked
EXCEPT:

Accepted Answer

A) When were the data collected? 
B) How were the data collected? 
C) How much did it cost to collect the data? 
D) Have the variables been redefined over time? 
E) Who collected the data? 
A) When were the data collected? 
B) How were the data collected? 
C) How much did it cost to collect the data? 
D) Have the variables been redefined over time? 
E) Who collected the data?

Question 6

Local subsidiaries should not be consulted at every step of the research process.

Accepted Answer

A) True 
 B)False

Question 7

All of the following are typical uses of the focus group research technique EXCEPT:

Accepted Answer

A) to generate information to guide the quantitative research projects. 
B) to obtain data on unproductive or problem employees. 
C) to reveal new product opportunities. 
D) to test out new product concepts. 
E) to test out new ad images. 
A) to generate information to guide the quantitative research projects. 
B) to obtain data on unproductive or problem employees. 
C) to reveal new product opportunities. 
D) to test out new product concepts. 
E) to test out new ad images.

Question 8

_________________ are the most common vehicle to gather primary data.

Accepted Answer

A) Scanners 
B) Focus groups 
C) Questionnaires 
D) Interviews 
E) Cluster analysis 
A) Scanners 
B) Focus groups 
C) Questionnaires 
D) Interviews 
E) Cluster analysis

Question 9

To make findings of cross-country market research projects meaningful,it is paramount to pursue ________________ (where scores from subjects of different
Countries should have the same meaning and interpretation).

Accepted Answer

A) time evaluation 
B) scalar equivalence 
C) polar equivalence 
D) bias equivalence 
E) focus equivalence 
A) time evaluation 
B) scalar equivalence 
C) polar equivalence 
D) bias equivalence 
E) focus equivalence

Question 10

To collect data,the researcher has to draw a ____________ from the target population.

Accepted Answer

A) group item 
B) reference list 
C) sample 
D) quota 
E) portion 
A) group item 
B) reference list 
C) sample 
D) quota 
E) portion

Question 11

If a marketing researcher asks "who collected the data?" they would probably be trying to overcome one of the major difficulties of collecting data in the international
Marketplace.Which of the following best describes the effect that the researcher is
Trying to overcome?

Accepted Answer

A) conceptual equivalence. 
B) functional factors. 
C) functional equivalence. 
D) lumping of data. 
E) comparison equivalence. 
A) conceptual equivalence. 
B) functional factors. 
C) functional equivalence. 
D) lumping of data. 
E) comparison equivalence.

Question 12

All of the following are major sources of problems for the market researcher wishing to use secondary data obtained either about or from foreign markets EXCEPT:

Accepted Answer

A) government control of data for taxing purposes. 
B) accuracy of data. 
C) age of data. 
D) reliability of data over time. 
E) comparability of data. 
A) government control of data for taxing purposes. 
B) accuracy of data. 
C) age of data. 
D) reliability of data over time. 
E) comparability of data.

Question 13

What are the generally accepted problems associated with collecting and using secondary data research?

Accepted Answer

a.Accuracy of data--the accuracy of seco

Question 14

Focus groups normally include 30-40 people.

Accepted Answer

A) True 
 B)False

Question 15

The procedure for the _______________ of assessing market size is to pick a country that is at the same stage of economic development as the country of interest and for
Which the market size is known.This country then becomes an indicator for the
Market size of the country that is under question.

Accepted Answer

A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis 
A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis

Question 16

With respect to comparability of data,________________ equivalence refers to the
degree to which similar activities or products in different countries fulfill similar
functions.

Accepted Answer

The answer of With respect to comparability of data,________________ equivalence...

Question 17

In the area of multicountry research coordination,the __________________ focuses on the peculiarities of each country.

Accepted Answer

A) coordination school 
B) delegation school 
C) etic school 
D) planning school 
E) emic school 
A) coordination school 
B) delegation school 
C) etic school 
D) planning school 
E) emic school

Question 18

Cross-sectional regression analysis do not produce market size estimates.

Accepted Answer

A) True 
 B)False

Question 19

Two approaches are common in global marketing research:

Accepted Answer

A) Emic and ethic. 
B) Emic and etic. 
C) Emic and eco-centric. 
D) Emic and geo-centric. 
E) None of the above. 
A) Emic and ethic. 
B) Emic and etic. 
C) Emic and eco-centric. 
D) Emic and geo-centric. 
E) None of the above.

Question 20

When drawing a sample,the researcher needs a __________________,that is, listing of the target population (e.g. ,a telephone directory).

Accepted Answer

A) sampling mirror 
B) sampling frame 
C) sampling group 
D) sampling questionnaire 
E) sampling behavior 
A) sampling mirror 
B) sampling frame 
C) sampling group 
D) sampling questionnaire 
E) sampling behavior

One common problem with using the analogy method of determining market size is:

In the area of multicountry research coordination,the __________________ focuses on the peculiarities of each country.

___________________ is the only foolproof way to debug the questionnaire and spot embarrassing mistakes.

When preparing a sampling plan,the researcher needs to decide how to contact prospective subjects for the survey.The most common choices are:

To avoid the difficulty of "lumping of data" encountered in conducting international marketing research,all of the following questions should be asked EXCEPT:

Local subsidiaries should not be consulted at every step of the research process.

All of the following are typical uses of the focus group research technique EXCEPT:

_________________ are the most common vehicle to gather primary data.

To make findings of cross-country market research projects meaningful,it is paramount to pursue ________________ (where scores from subjects of different Countries should have the same meaning and interpretation).

To collect data,the researcher has to draw a ____________ from the target population.

If a marketing researcher asks "who collected the data?" they would probably be trying to overcome one of the major difficulties of collecting data in the international Marketplace.Which of the following best describes the effect that the researcher is Trying to overcome?

All of the following are major sources of problems for the market researcher wishing to use secondary data obtained either about or from foreign markets EXCEPT:

What are the generally accepted problems associated with collecting and using secondary data research?

Focus groups normally include 30-40 people.

The procedure for the _______________ of assessing market size is to pick a country that is at the same stage of economic development as the country of interest and for Which the market size is known.This country then becomes an indicator for the Market size of the country that is under question.

With respect to comparability of data,________________ equivalence refers to the degree to which similar activities or products in different countries fulfill similar functions.

In the area of multicountry research coordination,the __________________ focuses on the peculiarities of each country.

Cross-sectional regression analysis do not produce market size estimates.

Two approaches are common in global marketing research:

When drawing a sample,the researcher needs a __________________,that is, listing of the target population (e.g. ,a telephone directory).

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 6: Global Marketing Research

One common problem with using the analogy method of determining market size is:

In the area of multicountry research coordination,the __________________ focuses on the peculiarities of each country.

___________________ is the only foolproof way to debug the questionnaire and spot embarrassing mistakes.

When preparing a sampling plan,the researcher needs to decide how to contact prospective subjects for the survey.The most common choices are:

To avoid the difficulty of "lumping of data" encountered in conducting international marketing research,all of the following questions should be asked EXCEPT:

Local subsidiaries should not be consulted at every step of the research process.

All of the following are typical uses of the focus group research technique EXCEPT:

_________________ are the most common vehicle to gather primary data.

To make findings of cross-country market research projects meaningful,it is paramount to pursue ________________ (where scores from subjects of different Countries should have the same meaning and interpretation).

To collect data,the researcher has to draw a ____________ from the target population.

If a marketing researcher asks "who collected the data?" they would probably be trying to overcome one of the major difficulties of collecting data in the international Marketplace.Which of the following best describes the effect that the researcher is Trying to overcome?

All of the following are major sources of problems for the market researcher wishing to use secondary data obtained either about or from foreign markets EXCEPT:

What are the generally accepted problems associated with collecting and using secondary data research?

Focus groups normally include 30-40 people.

The procedure for the _______________ of assessing market size is to pick a country that is at the same stage of economic development as the country of interest and for Which the market size is known.This country then becomes an indicator for the Market size of the country that is under question.

With respect to comparability of data,________________ equivalence refers to the degree to which similar activities or products in different countries fulfill similar functions.

In the area of multicountry research coordination,the __________________ focuses on the peculiarities of each country.

Cross-sectional regression analysis do not produce market size estimates.

Two approaches are common in global marketing research:

When drawing a sample,the researcher needs a __________________,that is, listing of the target population (e.g. ,a telephone directory).

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters