Question 1

The Human Development Index is published by the ____________________.

Accepted Answer

A) United Nations 
B) World Bank 
C) IMF 
D) Asian Development Bank 
E) African Development Bank 
A) United Nations 
B) World Bank 
C) IMF 
D) Asian Development Bank 
E) African Development Bank

Question 2

The requirements for effective market segmentation in the domestic environment
are significantly different than those of the international environment.

Accepted Answer

A) True 
 B)False

Question 3

According to the textbook,Samsung,a major South Korean consumer electronics manufacturer,intended to take the world number-one position in all its main product
Markets by 2005.If we apply the concept of international positioning strategies,
Samsung is seeking which of the following positioning strategies:

Accepted Answer

A) local positioning strategy. 
B) regional positioning strategy. 
C) ethnocentric positioning strategy. 
D) polycentric positioning strategy. 
E) uniform positioning strategy. 
A) local positioning strategy. 
B) regional positioning strategy. 
C) ethnocentric positioning strategy. 
D) polycentric positioning strategy. 
E) uniform positioning strategy.

Question 4

With respect to properties that an international market segment should ideally possess, the _________________ property is easily met for the target country when the
Researcher examines socioeconomic variables (such as per capita income).

Accepted Answer

A) identifiable 
B) sizable 
C) defensible 
D) accessible 
E) actionable 
A) identifiable 
B) sizable 
C) defensible 
D) accessible 
E) actionable

Question 5

The lower the R2 value,the better the ability of the regression model to predict
the data.

Accepted Answer

A) True 
 B)False

Question 6

The first step in doing international market segmentation is deciding:

Accepted Answer

A) which criteria to use in the task. 
B) which criteria to fund. 
C) which customers must be evaluated. 
D) how best to spend research funds. 
E) none of the above. 
A) which criteria to use in the task. 
B) which criteria to fund. 
C) which customers must be evaluated. 
D) how best to spend research funds. 
E) none of the above.

Question 7

If the researcher uses ____________________ to study relationships between countries,they assume that there exists a relationship between a response variable
(Y)and one or more so-called predictor variables (X).

Accepted Answer

A) the mean 
B) the median 
C) cluster analysis 
D) Latin square design analysis 
E) regression analysis 
A) the mean 
B) the median 
C) cluster analysis 
D) Latin square design analysis 
E) regression analysis

Question 8

Sometimes local brands fight it out with global brands by using a _____________ strategy.

Accepted Answer

A) GCCP 
B) LCCP 
C) FCCP or LCCP 
D) GCCP or LCCP 
E) GCCP or FCCP 
A) GCCP 
B) LCCP 
C) FCCP or LCCP 
D) GCCP or LCCP 
E) GCCP or FCCP

Question 9

Value-based segmentation schemes are not always ________________.

Accepted Answer

A) profitable 
B) collectable 
C) actionable 
D) measurable 
E) none of the above 
A) profitable 
B) collectable 
C) actionable 
D) measurable 
E) none of the above

Question 10

Consumer wealth or a country level of economic development has no impact on consumption patterns.

Accepted Answer

A) True 
 B)False

Question 11

The Roper Consulting Valuescope study on lifestyle segmentation is based on the following global values segments EXCEPT:

Accepted Answer

A) achievers. 
B) traditionals. 
C) power seekers. 
D) nurturers. 
E) hedonists. 
A) achievers. 
B) traditionals. 
C) power seekers. 
D) nurturers. 
E) hedonists.

Question 12

_________________ variables are among the most popular segmentation criteria.

Accepted Answer

The answer of _________________ variables are among the most popular...

Question 13

In disaggregate international consumer segmentation,the focus is on ________consumer.

Accepted Answer

A) one 
B) two 
C) four 
D) six 
E) eight 
A) one 
B) two 
C) four 
D) six 
E) eight

Question 14

A persistent problem faced by international marketers is how to strike the balance between standardization and customization.Using international marketing
Segmentation to shed some light on this issue would be an example of which of the
Following reasons why international marketers implement international market
Segmentation?

Accepted Answer

A) country screening. 
B) marketing mix policy. 
C) global market research. 
D) positioning strategy. 
E) entry decisions. 
A) country screening. 
B) marketing mix policy. 
C) global market research. 
D) positioning strategy. 
E) entry decisions.

Question 15

___________________ publishes PPP statistics every year.

Accepted Answer

A) The World Bank 
B) The International Monetary Fund 
C) The World Trade Organization 
D) The European Union 
E) none of the above 
A) The World Bank 
B) The International Monetary Fund 
C) The World Trade Organization 
D) The European Union 
E) none of the above

Question 16

Environmental changes or shifting consumer preferences often force a firm to
rethink its positioning strategy.

Accepted Answer

A) True 
 B)False

Question 17

Comment on when marketers should pursue universal/global segments,regional segments,and unique/diverse segments.

Accepted Answer

Marketers should pursue universal or glo

Question 18

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

Accepted Answer

A) tailor its marketing mix to each individual segment. 
B) make the sales job easier. 
C) offer a customized product to every consumer. 
D) offer a standard product to every consumer. 
E) make more money. 
A) tailor its marketing mix to each individual segment. 
B) make the sales job easier. 
C) offer a customized product to every consumer. 
D) offer a standard product to every consumer. 
E) make more money.

Question 19

GCCP stands for ___________________________.

Accepted Answer

A) global consumer culture protocol 
B) global consumer culture positioning 
C) global consumer culture planning 
D) global consumer culture perception 
E) global consumer culture psychology 
A) global consumer culture protocol 
B) global consumer culture positioning 
C) global consumer culture planning 
D) global consumer culture perception 
E) global consumer culture psychology

Question 20

All of the following are shortcomings of standard "per-capita income" segmentation processes EXCEPT:

Accepted Answer

A) monetization of transactions within a country. 
B) not knowing how much a household can buy. 
C) gray and black sectors of the economy being accounted for. 
D) income disparities. 
E) a huge middle class. 
A) monetization of transactions within a country. 
B) not knowing how much a household can buy. 
C) gray and black sectors of the economy being accounted for. 
D) income disparities. 
E) a huge middle class.

The Human Development Index is published by the ____________________.

The requirements for effective market segmentation in the domestic environment are significantly different than those of the international environment.

With respect to properties that an international market segment should ideally possess, the _________________ property is easily met for the target country when the Researcher examines socioeconomic variables (such as per capita income).

The lower the R2 value,the better the ability of the regression model to predict the data.

The first step in doing international market segmentation is deciding:

If the researcher uses ____________________ to study relationships between countries,they assume that there exists a relationship between a response variable (Y)and one or more so-called predictor variables (X).

Sometimes local brands fight it out with global brands by using a _____________ strategy.

Value-based segmentation schemes are not always ________________.

Consumer wealth or a country level of economic development has no impact on consumption patterns.

The Roper Consulting Valuescope study on lifestyle segmentation is based on the following global values segments EXCEPT:

_________________ variables are among the most popular segmentation criteria.

In disaggregate international consumer segmentation,the focus is on ________consumer.

___________________ publishes PPP statistics every year.

Environmental changes or shifting consumer preferences often force a firm to rethink its positioning strategy.

Comment on when marketers should pursue universal/global segments,regional segments,and unique/diverse segments.

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

GCCP stands for ___________________________.

All of the following are shortcomings of standard "per-capita income" segmentation processes EXCEPT:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 7: Global Segmentation and Positioning

The Human Development Index is published by the ____________________.

The requirements for effective market segmentation in the domestic environment are significantly different than those of the international environment.

With respect to properties that an international market segment should ideally possess, the _________________ property is easily met for the target country when the Researcher examines socioeconomic variables (such as per capita income).

The lower the R2 value,the better the ability of the regression model to predict the data.

The first step in doing international market segmentation is deciding:

If the researcher uses ____________________ to study relationships between countries,they assume that there exists a relationship between a response variable (Y)and one or more so-called predictor variables (X).

Sometimes local brands fight it out with global brands by using a _____________ strategy.

Value-based segmentation schemes are not always ________________.

Consumer wealth or a country level of economic development has no impact on consumption patterns.

The Roper Consulting Valuescope study on lifestyle segmentation is based on the following global values segments EXCEPT:

_________________ variables are among the most popular segmentation criteria.

In disaggregate international consumer segmentation,the focus is on ________consumer.

___________________ publishes PPP statistics every year.

Environmental changes or shifting consumer preferences often force a firm to rethink its positioning strategy.

Comment on when marketers should pursue universal/global segments,regional segments,and unique/diverse segments.

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

GCCP stands for ___________________________.

All of the following are shortcomings of standard "per-capita income" segmentation processes EXCEPT:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters