Exam 13: Communicating With the World Consumer

In an advertising message,the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of The following constraints on international promotion?

Most firms do not rely heavily on the expertise of an advertising agency.

If an advertiser does not want to "rock the boat" and desires to sustain a minimum "share of voice" they will probably choose which of the following advertising Budget forms?

In Spanish,five different words can be used for the word "tires" (cauchos,cubiertas, gomas,llantas,and neumaticos).Obviously,this might present problems in Advertising.This would be an example of which of the following types of translation Errors?

All of the following are language barriers that can be identified as typical international translation errors EXCEPT:

How should marketers cope with advertising regulations?

Which of the following does NOT describe mobile marketing?

What situations are conducive to localization of advertising from the viewpoint of the international advertiser?

With export advertising,the creative strategy is highly centralized.

With __________________ advertising,guidelines are given to the local affiliates concerning the execution of the advertising.

When screening ad agencies,all of the following criteria might be used EXCEPT:

One obvious cure for misinterpreted meanings of advertising slogans in foreign countries is to reduce the usage of slogans.

Sponsorship is one of the fastest growing promotion tools.

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Geert Hofstede.One of these constructs is called power distance.Research has shown that ads that position products or services as status symbols are most likely to be effective in countries with large power distance.