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Adidas, the German Sportswear Maker, Paid a Hefty $80 Million

Question 77

Multiple Choice

Adidas, the German sportswear maker, paid a hefty $80 million to $100 million in cash and services for sponsorship of the 2008 Beijing Summer Olympics. This is an
Example of _________________________.


A) event sponsorship
B) sales sponsorship
C) trade shows
D) publicity
E) public relations

Correct Answer:

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