Question 1

Explain intra-firm trade.Give an example to illustrate your answer.

Accepted Answer

International trade and foreign producti

Question 2

B2B stands for:

Accepted Answer

A) bubble-to-business 
B) business-to-business 
C) buyer-to-business 
D) best-to-business 
E) Best Buy-to-business 
A) bubble-to-business 
B) business-to-business 
C) buyer-to-business 
D) best-to-business 
E) Best Buy-to-business

Question 3

When a country's per capita income is below $10,000,consumers spend most of their income on:

Accepted Answer

A) food and other necessities. 
B) higher education. 
C) electronic appliances. 
D) buying houses. 
E) foreign travel. 
A) food and other necessities. 
B) higher education. 
C) electronic appliances. 
D) buying houses. 
E) foreign travel.

Question 4

Marketing includes the entire company's:

Accepted Answer

A) quality orientation. 
B) market orientation. 
C) cost orientation. 
D) production orientation. 
E) demand orientation. 
A) quality orientation. 
B) market orientation. 
C) cost orientation. 
D) production orientation. 
E) demand orientation.

Question 5

In a polycentric orientation,marketers begin to _________________ products to local conditions.

Accepted Answer

A) standardize 
B) regulate 
C) adapt 
D) centralize 
E) subsidize 
A) standardize 
B) regulate 
C) adapt 
D) centralize 
E) subsidize

Question 6

There are five identifiable stages in the evolution of marketing across national boundaries.The first stage is:

Accepted Answer

A) global marketing. 
B) international marketing. 
C) export marketing. 
D) direct marketing. 
E) domestic marketing. 
A) global marketing. 
B) international marketing. 
C) export marketing. 
D) direct marketing. 
E) domestic marketing.

Question 7

Domestic marketing strategy is characterized as a strategy that is developed based on information about domestic customer needs and wants,economic,technological,and
Political environments at home,and ____________________.

Accepted Answer

A) taxes 
B) customer habits 
C) geography 
D) culture 
E) industry trends 
A) taxes 
B) customer habits 
C) geography 
D) culture 
E) industry trends

Question 8

The _________________ argument says that two countries cannot engage in trade if one country has a(an)___________________ over the other country.Note: the phrase
Will fit in both blanks.

Accepted Answer

A) absolute advantage 
B) regional advantage 
C) supply chain advantage 
D) comparative advantage 
E) global advantage 
A) absolute advantage 
B) regional advantage 
C) supply chain advantage 
D) comparative advantage 
E) global advantage

Question 9

One rule of the ___________________ theory of comparative advantage is that
that a capital-abundant country (e.g. ,the United States)tends to specialize in
capital-intensive industry and export capital-intensive products (personal computers)
and import labor-intensive products (desks).

Accepted Answer

The answer of One rule of the ___________________ theory of...

Question 10

Comparative advantage theory was first presented by:

Accepted Answer

A) David Ricardo. 
B) John Stuart Mill. 
C) Michael Porter. 
D) Milton Friedman. 
E) Adam Smith. 
A) David Ricardo. 
B) John Stuart Mill. 
C) Michael Porter. 
D) Milton Friedman. 
E) Adam Smith.

Question 11

Which of the following geography or climate issues affects global marketing?

Accepted Answer

A) geothermal power in Iceland 
B) tropical heat in Bangalore ,India 
C) sugar cane crops in Brazil 
D) wet snow in Scandinavia 
E) none of the above 
A) geothermal power in Iceland 
B) tropical heat in Bangalore ,India 
C) sugar cane crops in Brazil 
D) wet snow in Scandinavia 
E) none of the above

Question 12

Export marketing consists of:

Accepted Answer

A) indirect and direct exporting. 
B) indirect and longitudinal exporting. 
C) indirect and passive exporting. 
D) indirect and active exporting. 
E) indirect and aggressive exporting. 
A) indirect and direct exporting. 
B) indirect and longitudinal exporting. 
C) indirect and passive exporting. 
D) indirect and active exporting. 
E) indirect and aggressive exporting.

Question 13

In the consumption process,people around the world with per capita income of $20,000 and above have a pretty good _________________:

Accepted Answer

A) physical power. 
B) political power. 
C) purchasing power. 
D) consumption power. 
E) psychological power. 
A) physical power. 
B) political power. 
C) purchasing power. 
D) consumption power. 
E) psychological power.

Question 14

A company's expertise can be channeled through three routes to seek competitive advantage: appropriability regime,dominant design,and geocentric capability.

Accepted Answer

A) True 
 B)False

Question 15

If a company were to standardize its product groups within a region (for instance, Western Europe),the company would be characterized as taking a ___________
Orientation to its planning activities.

Accepted Answer

A) bicentric 
B) polycentric 
C) geocentric 
D) concentric 
E) regiocentric 
A) bicentric 
B) polycentric 
C) geocentric 
D) concentric 
E) regiocentric

Question 16

An example of ____________________ competition is when BMW exports its sports cars to Japan,while Honda exports its competing models to Germany.

Accepted Answer

A) inter-industry 
B) between-industry 
C) intra-industry 
D) superficial 
E) conglomerate 
A) inter-industry 
B) between-industry 
C) intra-industry 
D) superficial 
E) conglomerate

Question 17

Which of the following is a principle of international trade?

Accepted Answer

A) German workers will not work without Union representation. 
B) International trade hurts many countries since it is basically unfair to developing nations. 
C) International trade increases worldwide production by specialization. 
D) Exchange rates are determined by the Hague Convention. 
E) Bribery drives up prices in world trade. 
A) German workers will not work without Union representation. 
B) International trade hurts many countries since it is basically unfair to developing nations. 
C) International trade increases worldwide production by specialization. 
D) Exchange rates are determined by the Hague Convention. 
E) Bribery drives up prices in world trade.

Question 18

Responding to changes in the market and competitive environments by moving forward in a ________________ manner anticipates changes and then formulates
Strategies.

Accepted Answer

A) proactive 
B) deductive 
C) constructive 
D) reactive 
E) participative 
A) proactive 
B) deductive 
C) constructive 
D) reactive 
E) participative

Question 19

Assume that the United States can make computers better than any other country.
Also assume that China can make rubber shoes better than any other country.Then
in this example it may be said that the United States has a _______________
advantage in making computers and China has a ________________ advantage in
making rubber shoes.Note: one term can be used in both blanks.

Accepted Answer

The answer of Assume that the United States can make...

Question 20

In global marketing,competitive pressure can also come from _____________ at home.

Accepted Answer

A) competitors 
B) conglomerates 
C) groups 
D) locals 
E) regionals 
A) competitors 
B) conglomerates 
C) groups 
D) locals 
E) regionals

Explain intra-firm trade.Give an example to illustrate your answer.

B2B stands for:

When a country's per capita income is below $10,000,consumers spend most of their income on:

Marketing includes the entire company's:

In a polycentric orientation,marketers begin to _________________ products to local conditions.

There are five identifiable stages in the evolution of marketing across national boundaries.The first stage is:

Domestic marketing strategy is characterized as a strategy that is developed based on information about domestic customer needs and wants,economic,technological,and Political environments at home,and ____________________.

The _ argument says that two countries cannot engage in trade if one country has a(an)___ over the other country.Note: the phrase Will fit in both blanks.

One rule of the ___________________ theory of comparative advantage is that that a capital-abundant country (e.g. ,the United States)tends to specialize in capital-intensive industry and export capital-intensive products (personal computers) and import labor-intensive products (desks).

Comparative advantage theory was first presented by:

Which of the following geography or climate issues affects global marketing?

Export marketing consists of:

In the consumption process,people around the world with per capita income of $20,000 and above have a pretty good _________________:

A company's expertise can be channeled through three routes to seek competitive advantage: appropriability regime,dominant design,and geocentric capability.

If a company were to standardize its product groups within a region (for instance, Western Europe),the company would be characterized as taking a ___________ Orientation to its planning activities.

An example of ____________________ competition is when BMW exports its sports cars to Japan,while Honda exports its competing models to Germany.

Which of the following is a principle of international trade?

Responding to changes in the market and competitive environments by moving forward in a ________________ manner anticipates changes and then formulates Strategies.

In global marketing,competitive pressure can also come from _____________ at home.

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 1: Globalization Imperative

Explain intra-firm trade.Give an example to illustrate your answer.

B2B stands for:

When a country's per capita income is below $10,000,consumers spend most of their income on:

Marketing includes the entire company's:

In a polycentric orientation,marketers begin to _________________ products to local conditions.

There are five identifiable stages in the evolution of marketing across national boundaries.The first stage is:

Domestic marketing strategy is characterized as a strategy that is developed based on information about domestic customer needs and wants,economic,technological,and Political environments at home,and ____________________.

The _________________ argument says that two countries cannot engage in trade if one country has a(an)___________________ over the other country.Note: the phrase Will fit in both blanks.

One rule of the ___________________ theory of comparative advantage is that that a capital-abundant country (e.g. ,the United States)tends to specialize in capital-intensive industry and export capital-intensive products (personal computers) and import labor-intensive products (desks).

Comparative advantage theory was first presented by:

Which of the following geography or climate issues affects global marketing?

Export marketing consists of:

In the consumption process,people around the world with per capita income of $20,000 and above have a pretty good _________________:

A company's expertise can be channeled through three routes to seek competitive advantage: appropriability regime,dominant design,and geocentric capability.

If a company were to standardize its product groups within a region (for instance, Western Europe),the company would be characterized as taking a ___________ Orientation to its planning activities.

An example of ____________________ competition is when BMW exports its sports cars to Japan,while Honda exports its competing models to Germany.

Which of the following is a principle of international trade?

Responding to changes in the market and competitive environments by moving forward in a ________________ manner anticipates changes and then formulates Strategies.

In global marketing,competitive pressure can also come from _____________ at home.

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

The _ argument says that two countries cannot engage in trade if one country has a(an)___ over the other country.Note: the phrase Will fit in both blanks.