Exam 17: Planning, Organization, and Control of Global Marketing Operations

The matrix structure explicitly recognizes the multidimensional nature of global strategic decision making.

Under the _____________________ design of global activities organization,the company uses the option of integrating two approaches so there is a dual chain of Command.

Which of the following areas are very difficult for a global product division to accomplish (therefore,this area is a shortcoming)?

Under the _____________________ design of global activities organization,the company is configured along areas such as countries,regions,or some combination Of these two levels.

Typically,when overseas sales account for a very small fraction of the company's overall sales revenues,____________________ can easily handle the firm's Global activities.

The main purpose of a _____________ is to ensure that the behaviors of the various parties within the organization are in line with the company's strategic Goals.

Global brand manager positions are created when top management lacks ___________________ expertise:

Although proper reward systems are crucial to motivate subsidiary managers,a recent study has shown that the key role played is by the presence of ____________.

The two most common forms of informal control are human resource development and _________________.

Describe the five profiles that country managers might need to fit to be able to lead their organizations into the challenges of the twenty-first century.

A ______________________ is a top-line executive (sometimes CEO)who serves as the brand's advocate.

A recent survey of large multinational corporations found that pure ______________ planning was most popular (used by 66 percent of the companies surveyed).

Companies with substantial product diversity tend to go for a global geographic division configuration.

As a profile of a twenty-first century country manager,_________________ develops local markets.They are entrepreneurs who are willing to be part of regional Global strategy teams.

Country-focused organizations can be very good forms of structure because they tend to be less costly than other forms.

A(n)____________________ can be described as being where country and regional managers look at strategic issues from multiple perspectives.

A series of key criteria impact global organizations and their organizational designs. All of the following would be major firm-specific factors on the organizational Design decision and structure EXCEPT:

Under the _____________________ design of global activities organization,the company is organized along its various product divisions.

The ___________________ type of manager is characterized as being in charge of large and/or strategic markets.They also handle government relations.

All of the following are parts (or basic building blocks)of a formal control system EXCEPT: