Exam 17: Planning, Organization, and Control of Global Marketing Operations

The _________________ form of corporate culture is distinguished by norms that are loose or absent;socialization processes are limited;and control systems are purely Based on performance measures.

All of the following are considered to advantages of the matrix structure of organizing EXCEPT:

The first step in any control process should be to:

A brand champion is not a top-line executive.

The content of a global strategic marketing plan covers the following four areas EXCEPT:

Top-down strategic planning is based on a _____________________ approach.

Under the ________________ design,the company configures its organization along geographic areas.

The primary advantages of the matrix structure for organizing is that they represent the growing complexities of the global market arena and:

Global branding committees are usually made up of ________________ executives.

Matrix structure can be a bureaucratic bloat.

All of the following are benefits of the global product division structure EXCEPT:

The Stopford-Wells international structural stages model shows the relationship between the MNCs' networks and their overseas productivity.

Which of the following organizational structures is most appropriate for the company whose product line is not too diverse and does not require a large amount of Adaptation to the local country needs?

In market cultures,norms are always very strong.

All of the following are disadvantages or drawbacks of the matrix structure of organizing EXCEPT:

As a profile of a twenty-first century country manager,_________________ is in charge of large and/or strategic markets.Prime responsibilities include handling Government relations and integrating acquisitions and strategic alliances.

In the process of global brand management,if a company decides against a formal structure,it might still find it worthwhile to have an informal mechanism.This Usually takes the form of a(n)______________ branding meeting.

As a profile of a twenty-first century country manager,_________________ establishes a beachhead in a new market or heads a recently acquired local distributor. They should have an entrepreneurial spirit.

Some corporate strategy experts believe that in the twenty-first century,the role of the country manager will be minimal.

A bottom-up planning approach starts with the ______________ subsidiaries.