Question 1

The most busy McDonald's in the world is in Peking.

Accepted Answer

A) True 
 B)False

Question 2

Product piracy is not a problem in China.

Accepted Answer

A) True 
 B)False

Question 3

The BOP:

Accepted Answer

A) constitutes a majority of the world's population. 
B) generates $2 an hour in wages. 
C) is found mostly in the western hemisphere. 
D) does not offer opportunities for MNCs. 
E) is a viable market for only small firms with very cheap products. 
A) constitutes a majority of the world's population. 
B) generates $2 an hour in wages. 
C) is found mostly in the western hemisphere. 
D) does not offer opportunities for MNCs. 
E) is a viable market for only small firms with very cheap products.

Question 4

Brand strategies proven to succeed in emerging markets include:

Accepted Answer

A) pursuing only the wealthy-they don't require product or price changes. 
B) aiming brands at various market segments with different formulae and prices. 
C) focusing on the emerging middle class for its growing buying power and eventual loyalty. 
D) purchasing a local brand as part of the product offering. 
E) both b and d 
A) pursuing only the wealthy-they don't require product or price changes. 
B) aiming brands at various market segments with different formulae and prices. 
C) focusing on the emerging middle class for its growing buying power and eventual loyalty. 
D) purchasing a local brand as part of the product offering. 
E) both b and d

Question 5

Describe the communication challenges faced when entering emerging markets.

Accepted Answer

The biggest challenge is how to educate

Question 6

There are some commonly held beliefs about marketing mix strategy that have been proven to be less than optimal.Identify some of these.

Accepted Answer

Options could include the following:
a)S

Question 7

Iran is one of the BRIC nations.

Accepted Answer

A) True 
 B)False

Question 8

When designing a product for emerging markets,companies should consider which of the following?

Accepted Answer

A) low price,ruggedness,and low quality 
B) low price,inconsistent quality,and ability to run without electricity 
C) high price,consistent quality,and a warranty 
D) low incomes,unreliable power supplies,and scarce resources 
E) low price,back-up power supplies,and a warranty 
A) low price,ruggedness,and low quality 
B) low price,inconsistent quality,and ability to run without electricity 
C) high price,consistent quality,and a warranty 
D) low incomes,unreliable power supplies,and scarce resources 
E) low price,back-up power supplies,and a warranty

Question 9

Emerging markets:

Accepted Answer

A) cannot afford the most modern products. 
B) are innovative in service offerings. 
C) embrace new products quickly. 
D) have low time-to-takeoff for new products. 
E) all of the above 
A) cannot afford the most modern products. 
B) are innovative in service offerings. 
C) embrace new products quickly. 
D) have low time-to-takeoff for new products. 
E) all of the above

Question 10

Significant companies from emerging markets are leaders in which of these industries?

Accepted Answer

A) smart phones 
B) computers 
C) beer 
D) cars 
E) all of the above 
A) smart phones 
B) computers 
C) beer 
D) cars 
E) all of the above

Question 11

Which of the following brands has NOT been bought by firms in emerging markets?

Accepted Answer

A) Miller beer 
B) Jaguar 
C) IBM PC 
D) Ferrari 
E) Budweiser 
A) Miller beer 
B) Jaguar 
C) IBM PC 
D) Ferrari 
E) Budweiser

Question 12

Hindustan Unilever is a major corporation based in Pakistan.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is NOT a reason why distribution is difficult in emerging markets?

Accepted Answer

A) Local and rural areas can both be easily reached. 
B) Shopping malls and supermarkets are on the rise in emerging markets. 
C) Traditional retailers can be hard to work with. 
D) Operating capital of retailers may be lacking. 
E) Local brands are difficult to displace on the shelves. 
A) Local and rural areas can both be easily reached. 
B) Shopping malls and supermarkets are on the rise in emerging markets. 
C) Traditional retailers can be hard to work with. 
D) Operating capital of retailers may be lacking. 
E) Local brands are difficult to displace on the shelves.

Question 14

Because emerging markets have underdeveloped infrastructure:

Accepted Answer

A) they cannot afford the best products from MNCs. 
B) they can leapfrog old technology. 
C) they are more eager to adopt new products. 
D) R&D efforts are centered in these markets to generate new ideas. 
E) distribution channels will be easier to set up. 
A) they cannot afford the best products from MNCs. 
B) they can leapfrog old technology. 
C) they are more eager to adopt new products. 
D) R&D efforts are centered in these markets to generate new ideas. 
E) distribution channels will be easier to set up.

Question 15

Why might pull strategies aimed at consumers in emerging markets NOT be very successful?

Accepted Answer

A) They don't understand the message about the product. 
B) Coupons may be stolen and never reach the consumer for redemption. 
C) Mass media are less effective in the emerging nations. 
D) All of the above apply. 
E) None of the above apply-emerging market consumers love coupons. 
A) They don't understand the message about the product. 
B) Coupons may be stolen and never reach the consumer for redemption. 
C) Mass media are less effective in the emerging nations. 
D) All of the above apply. 
E) None of the above apply-emerging market consumers love coupons.

Question 16

Direct selling in emerging markets:

Accepted Answer

A) is attractive because of the rapid growth of internet sales. 
B) often works best in a B2B setting. 
C) is valuable in countries where face-to-face sales are common. 
D) both b and c 
E) none of the above-direct selling should be avoided as too difficult to supervise. 
A) is attractive because of the rapid growth of internet sales. 
B) often works best in a B2B setting. 
C) is valuable in countries where face-to-face sales are common. 
D) both b and c 
E) none of the above-direct selling should be avoided as too difficult to supervise.

The most busy McDonald's in the world is in Peking.

Product piracy is not a problem in China.

The BOP:

Brand strategies proven to succeed in emerging markets include:

Describe the communication challenges faced when entering emerging markets.

There are some commonly held beliefs about marketing mix strategy that have been proven to be less than optimal.Identify some of these.

Iran is one of the BRIC nations.

When designing a product for emerging markets,companies should consider which of the following?

Emerging markets:

Significant companies from emerging markets are leaders in which of these industries?

Which of the following brands has NOT been bought by firms in emerging markets?

Hindustan Unilever is a major corporation based in Pakistan.

Which of the following is NOT a reason why distribution is difficult in emerging markets?

Because emerging markets have underdeveloped infrastructure:

Why might pull strategies aimed at consumers in emerging markets NOT be very successful?

Direct selling in emerging markets:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Filters

Exam 18: Marketing Strategies for Emerging Markets

The most busy McDonald's in the world is in Peking.

Product piracy is not a problem in China.

The BOP:

Brand strategies proven to succeed in emerging markets include:

Describe the communication challenges faced when entering emerging markets.

There are some commonly held beliefs about marketing mix strategy that have been proven to be less than optimal.Identify some of these.

Iran is one of the BRIC nations.

When designing a product for emerging markets,companies should consider which of the following?

Emerging markets:

Significant companies from emerging markets are leaders in which of these industries?

Which of the following brands has NOT been bought by firms in emerging markets?

Hindustan Unilever is a major corporation based in Pakistan.

Which of the following is NOT a reason why distribution is difficult in emerging markets?

Because emerging markets have underdeveloped infrastructure:

Why might pull strategies aimed at consumers in emerging markets NOT be very successful?

Direct selling in emerging markets:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Filters