Question 1

Describe the characteristics that define emerging markets.

Accepted Answer

All emerging markets tend to have the fo

Question 2

The Next Eleven:

Accepted Answer

A) is a George Clooney movie sequel. 
B) consists of a diverse group of emerging markets. 
C) constitute their own trade bloc. 
D) are all located in Asia. 
E) none of the above 
A) is a George Clooney movie sequel. 
B) consists of a diverse group of emerging markets. 
C) constitute their own trade bloc. 
D) are all located in Asia. 
E) none of the above

Question 3

Billboards can be effective in reaching both rich and poor consumers in emerging markets.

Accepted Answer

A) True 
 B)False

Question 4

Acer,the world leader in laptop manufacturing and design,is based in which country?

Accepted Answer

A) South Korea 
B) Taiwan 
C) China 
D) Japan 
E) Singapore 
A) South Korea 
B) Taiwan 
C) China 
D) Japan 
E) Singapore

Question 5

Despite its dismal financial condition,the BOP has support as a viable market segment.This is because:

Accepted Answer

A) Wal-Mart concentrated in a similar area in the U.S.and became a world player. 
B) incomes are expected to rise over time and this segment could become brand loyal. 
C) challenges faced here could be the basis for new and innovative products. 
D) the BOP is a source of cheap labor. 
E) both b and c 
A) Wal-Mart concentrated in a similar area in the U.S.and became a world player. 
B) incomes are expected to rise over time and this segment could become brand loyal. 
C) challenges faced here could be the basis for new and innovative products. 
D) the BOP is a source of cheap labor. 
E) both b and c

Question 6

Transition economies are those that are moving from very poor to more developed.

Accepted Answer

A) True 
 B)False

Question 7

Common features that products must have to be successful in emerging markets include:

Accepted Answer

A) the very latest designs. 
B) the widest variety of options. 
C) ruggedness. 
D) high quality. 
E) warranties. 
A) the very latest designs. 
B) the widest variety of options. 
C) ruggedness. 
D) high quality. 
E) warranties.

Question 8

Products from emerging markets only compete as low-end challengers to established brands.

Accepted Answer

A) True 
 B)False

Question 9

There are many reasons why a company might prefer to be a follower in a new market,not a first entrant.Which of these is NOT one of those reasons?

Accepted Answer

A) reduced profits because the market is already gone 
B) fewer pitfalls as the follower can see the mistakes of the first-mover 
C) better developed marketing channels 
D) competitive response from other MNCs and local competitors 
E) none of the above 
A) reduced profits because the market is already gone 
B) fewer pitfalls as the follower can see the mistakes of the first-mover 
C) better developed marketing channels 
D) competitive response from other MNCs and local competitors 
E) none of the above

Question 10

One strategy used by the new champions to succeed in major markets is:

Accepted Answer

A) reviving old technology to save money. 
B) copying the same model as MNCs from developed markets but with cheaper items. 
C) employing the latest technology. 
D) training staff in foreign companies first. 
E) both a and d 
A) reviving old technology to save money. 
B) copying the same model as MNCs from developed markets but with cheaper items. 
C) employing the latest technology. 
D) training staff in foreign companies first. 
E) both a and d

Question 11

Most of the world's largest shopping malls are in Asia.

Accepted Answer

A) True 
 B)False

Question 12

What approach should smaller firms take in emerging markets?

Accepted Answer

A) Be a follower so you don't make costly mistakes. 
B) Be a first-mover-to the victor go the spoils. 
C) Be a first-mover to outmaneuver larger firms eyeing the same market. 
D) Avoid the markets altogether-they take too much time and effort to develop compared to the pay-off for a small firm. 
E) Merge with a local company. 
A) Be a follower so you don't make costly mistakes. 
B) Be a first-mover-to the victor go the spoils. 
C) Be a first-mover to outmaneuver larger firms eyeing the same market. 
D) Avoid the markets altogether-they take too much time and effort to develop compared to the pay-off for a small firm. 
E) Merge with a local company.

Question 13

Which of the following is NOT a category of emerging markets?

Accepted Answer

A) developed countries 
B) advanced emerging 
C) secondary emerging 
D) frontier countries 
E) both a and d 
A) developed countries 
B) advanced emerging 
C) secondary emerging 
D) frontier countries 
E) both a and d

Question 14

Which of the following is a reason why a push strategy would succeed in emerging markets?

Accepted Answer

A) more frequent shopping than in developed countries 
B) heavy reliance on retailer recommendations about brands 
C) significant distributor power 
D) numerous opportunities for brand switching 
E) all of the above 
A) more frequent shopping than in developed countries 
B) heavy reliance on retailer recommendations about brands 
C) significant distributor power 
D) numerous opportunities for brand switching 
E) all of the above

Question 15

Most of the largest banks in the world are from the United States.

Accepted Answer

A) True 
 B)False

Question 16

Package design in emerging markets can largely ignore the feature of ________.

Accepted Answer

A) sturdiness 
B) heat resistance 
C) freshness 
D) sustainability 
E) none of the above 
A) sturdiness 
B) heat resistance 
C) freshness 
D) sustainability 
E) none of the above

Question 17

Hindustan Lever decided that its product line should include:

Accepted Answer

A) only products for the rich,so it could charge a premium. 
B) products for all three major segments: affluent,middle income,and low income. 
C) low income only,to capture the entire lower end as loyal customers for the future. 
D) only the middle income,as they were ignored by other firms. 
E) both the middle and upper income groups,as profit margins were viable there. 
A) only products for the rich,so it could charge a premium. 
B) products for all three major segments: affluent,middle income,and low income. 
C) low income only,to capture the entire lower end as loyal customers for the future. 
D) only the middle income,as they were ignored by other firms. 
E) both the middle and upper income groups,as profit margins were viable there.

Question 18

Emigrant workers from emerging markets:

Accepted Answer

A) are a nuisance to the countries they work in. 
B) deplete the economy of their home country. 
C) are almost always unskilled workers. 
D) form local communities abroad that can be leveraged. 
E) travel only within their own continent. 
A) are a nuisance to the countries they work in. 
B) deplete the economy of their home country. 
C) are almost always unskilled workers. 
D) form local communities abroad that can be leveraged. 
E) travel only within their own continent.

Question 19

What are the strategic options for emerging market firms in global marketing? Under what conditions would each be suggested?

Accepted Answer

The four strategies are dodger,contender

Question 20

No companies from emerging market countries have made it to the Fortune Global 500 list.

Accepted Answer

A) True 
 B)False

Describe the characteristics that define emerging markets.

The Next Eleven:

Billboards can be effective in reaching both rich and poor consumers in emerging markets.

Acer,the world leader in laptop manufacturing and design,is based in which country?

Despite its dismal financial condition,the BOP has support as a viable market segment.This is because:

Transition economies are those that are moving from very poor to more developed.

Common features that products must have to be successful in emerging markets include:

Products from emerging markets only compete as low-end challengers to established brands.

There are many reasons why a company might prefer to be a follower in a new market,not a first entrant.Which of these is NOT one of those reasons?

One strategy used by the new champions to succeed in major markets is:

Most of the world's largest shopping malls are in Asia.

What approach should smaller firms take in emerging markets?

Which of the following is NOT a category of emerging markets?

Which of the following is a reason why a push strategy would succeed in emerging markets?

Most of the largest banks in the world are from the United States.

Package design in emerging markets can largely ignore the feature of ________.

Hindustan Lever decided that its product line should include:

Emigrant workers from emerging markets:

What are the strategic options for emerging market firms in global marketing? Under what conditions would each be suggested?

No companies from emerging market countries have made it to the Fortune Global 500 list.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Filters

Exam 18: Marketing Strategies for Emerging Markets

Describe the characteristics that define emerging markets.

The Next Eleven:

Billboards can be effective in reaching both rich and poor consumers in emerging markets.

Acer,the world leader in laptop manufacturing and design,is based in which country?

Despite its dismal financial condition,the BOP has support as a viable market segment.This is because:

Transition economies are those that are moving from very poor to more developed.

Common features that products must have to be successful in emerging markets include:

Products from emerging markets only compete as low-end challengers to established brands.

There are many reasons why a company might prefer to be a follower in a new market,not a first entrant.Which of these is NOT one of those reasons?

One strategy used by the new champions to succeed in major markets is:

Most of the world's largest shopping malls are in Asia.

What approach should smaller firms take in emerging markets?

Which of the following is NOT a category of emerging markets?

Which of the following is a reason why a push strategy would succeed in emerging markets?

Most of the largest banks in the world are from the United States.

Package design in emerging markets can largely ignore the feature of ________.

Hindustan Lever decided that its product line should include:

Emigrant workers from emerging markets:

What are the strategic options for emerging market firms in global marketing? Under what conditions would each be suggested?

No companies from emerging market countries have made it to the Fortune Global 500 list.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Filters