Question 1

Jollibee is a major international player that has its headquarters in ________.

Accepted Answer

A) Malaysia 
B) Indonesia 
C) China 
D) Philippines 
E) India 
A) Malaysia 
B) Indonesia 
C) China 
D) Philippines 
E) India

Question 2

Rapid scale-up of new champions:

Accepted Answer

A) doesn't occur because capital is in short supply. 
B) can be done by absorbing smaller rivals. 
C) is achieved by investing more than smaller rivals. 
D) both b and c 
E) can only be done with the help of outside loans from such as the World Bank. 
A) doesn't occur because capital is in short supply. 
B) can be done by absorbing smaller rivals. 
C) is achieved by investing more than smaller rivals. 
D) both b and c 
E) can only be done with the help of outside loans from such as the World Bank.

Question 3

Emerging market distributors seeking exclusive territories should:

Accepted Answer

A) be told yes,on a temporary basis. 
B) be denied,because this policy retards rapid market development. 
C) be ignored-we will set up a company-owned distribution network. 
D) be told no territories exist-everyone can sell everywhere,and the winner gets the final contract. 
E) none of the above 
A) be told yes,on a temporary basis. 
B) be denied,because this policy retards rapid market development. 
C) be ignored-we will set up a company-owned distribution network. 
D) be told no territories exist-everyone can sell everywhere,and the winner gets the final contract. 
E) none of the above

Question 4

Why is distribution considered to be the biggest challenge when entering an emerging market?

Accepted Answer

A) It isn't-pricing is. 
B) It isn't-product adaptation is. 
C) Distribution infrastructure is too complex to navigate. 
D) The country's land mass is a deterrent. 
E) All of the above 
A) It isn't-pricing is. 
B) It isn't-product adaptation is. 
C) Distribution infrastructure is too complex to navigate. 
D) The country's land mass is a deterrent. 
E) All of the above

Question 5

The pricing strategy most likely to succeed in emerging markets is:

Accepted Answer

A) very low prices that everyone can afford-large volume makes up for low margins. 
B) premium pricing only-establish the image of quality and save money on not having to adapt the product for local sale. 
C) cater to the growing middle class and raise prices as income goes up. 
D) saturate all price points with different products and make money at all levels. 
E) All of the above are equally viable. 
A) very low prices that everyone can afford-large volume makes up for low margins. 
B) premium pricing only-establish the image of quality and save money on not having to adapt the product for local sale. 
C) cater to the growing middle class and raise prices as income goes up. 
D) saturate all price points with different products and make money at all levels. 
E) All of the above are equally viable.

Question 6

What best describes the outcome of early entry into emerging markets?

Accepted Answer

A) It can be lucrative,especially for huge markets like China and India. 
B) It is likely to fail because the markets don't or can't appreciate the product. 
C) It will probably face few direct competitors. 
D) Products will be too expensive for local consumers. 
E) None of the above 
A) It can be lucrative,especially for huge markets like China and India. 
B) It is likely to fail because the markets don't or can't appreciate the product. 
C) It will probably face few direct competitors. 
D) Products will be too expensive for local consumers. 
E) None of the above

Question 7

The BRIC nations:

Accepted Answer

A) are all rich in natural resources. 
B) are small countries with high income economies 
C) are expected to surpass the GDP of the G7 nations within 20 years. 
D) constitute a trade bloc. 
E) none of the above 
A) are all rich in natural resources. 
B) are small countries with high income economies 
C) are expected to surpass the GDP of the G7 nations within 20 years. 
D) constitute a trade bloc. 
E) none of the above

Question 8

When competing with the new champions from emerging markets,MNCs:

Accepted Answer

A) should give up-the new champions have cheaper labor and the latest technology. 
B) can ignore the new champions-they are only effective in emerging markets. 
C) should focus on the high end of the market and leave the rest to the local companies. 
D) buy out local rivals and use them to challenge the new champion in the home market. 
E) none of the above 
A) should give up-the new champions have cheaper labor and the latest technology. 
B) can ignore the new champions-they are only effective in emerging markets. 
C) should focus on the high end of the market and leave the rest to the local companies. 
D) buy out local rivals and use them to challenge the new champion in the home market. 
E) none of the above

Question 9

Despite coming from humble origins and lacking much of the resources of the major global firms,many companies from emerging markets are serious challengers in world markets.What strategies do they employ to enable them to succeed?

Accepted Answer

a)create customized offerings

Question 10

Companies have used which of the following methods to enhance product acceptance in emerging markets?

Accepted Answer

A) washing machines that can restart after a power outage 
B) changing detergent formulae to use more water 
C) selling a top-end water purifier in India for greater assurance of pure water 
D) lowering quality to keep prices low 
E) all of the above 
A) washing machines that can restart after a power outage 
B) changing detergent formulae to use more water 
C) selling a top-end water purifier in India for greater assurance of pure water 
D) lowering quality to keep prices low 
E) all of the above

Question 11

Companies from the emerging markets are proving to be surprising challengers to older,larger MNCs.Which of the following would you recommend as an MNC strategic response?

Accepted Answer

A) Invest in growing mass markets of developing countries. 
B) Partner with companies from the emerging markets. 
C) Buy out smaller rival firms in the emerging markets. 
D) Consider developing countries as more than just manufacturing sites. 
E) All of the above 
A) Invest in growing mass markets of developing countries. 
B) Partner with companies from the emerging markets. 
C) Buy out smaller rival firms in the emerging markets. 
D) Consider developing countries as more than just manufacturing sites. 
E) All of the above

Question 12

Social marketing in the Third World is a waste of time and money.

Accepted Answer

A) True 
 B)False

Question 13

Local autonomy should always be granted to distributors because they know the market better than the MNC.

Accepted Answer

A) True 
 B)False

Question 14

Which of these does not describe the BRIC nations?

Accepted Answer

A) They consist of Brazil,Russia,India and China. 
B) They have large populations. 
C) They constitute almost 15 percent of world GDP. 
D) They are developed countries. 
E) All have growing economies. 
A) They consist of Brazil,Russia,India and China. 
B) They have large populations. 
C) They constitute almost 15 percent of world GDP. 
D) They are developed countries. 
E) All have growing economies.

Question 15

MNCs are being threatened by new champions from the emerging markets.Which of the following strategies is NOT recommended for them?

Accepted Answer

A) Continue to use low cost sourcing in emerging markets. 
B) Sell only goods developed by home country R&D in emerging markets. 
C) Ignore emerging market branding strategies as being too elementary. 
D) Do not invest in the mass markets of emerging economies as they will never amount to much revenue. 
E) All of the above are not suggested. 
A) Continue to use low cost sourcing in emerging markets. 
B) Sell only goods developed by home country R&D in emerging markets. 
C) Ignore emerging market branding strategies as being too elementary. 
D) Do not invest in the mass markets of emerging economies as they will never amount to much revenue. 
E) All of the above are not suggested.

Question 16

Why is being a first-mover attractive in emerging markets?

Accepted Answer

A) Pent-up demand may lead to high initial sales. 
B) Governments are eager to offer concessions to first-movers. 
C) Early entrants get best access to key marketing resources. 
D) Marketing dollars generate higher productivity. 
E) All of the above 
A) Pent-up demand may lead to high initial sales. 
B) Governments are eager to offer concessions to first-movers. 
C) Early entrants get best access to key marketing resources. 
D) Marketing dollars generate higher productivity. 
E) All of the above

Question 17

Social marketing-in the form of new product development and/or aiding development:

Accepted Answer

A) is not practiced by emerging market companies. 
B) is a waste of time-the population won't be exposed to the messages and is unlikely to follow directions. 
C) can expand market opportunities for the firm. 
D) builds goodwill that can be leveraged into greater profits. 
E) both c and d 
A) is not practiced by emerging market companies. 
B) is a waste of time-the population won't be exposed to the messages and is unlikely to follow directions. 
C) can expand market opportunities for the firm. 
D) builds goodwill that can be leveraged into greater profits. 
E) both c and d

Question 18

When would emerging market companies use a dodge strategy?

Accepted Answer

A) when its assets are transferable 
B) when there is little pressure to globalize 
C) when industry pressure is high 
D) when assets are only valuable in the home market 
E) both c and d 
A) when its assets are transferable 
B) when there is little pressure to globalize 
C) when industry pressure is high 
D) when assets are only valuable in the home market 
E) both c and d

Question 19

Emerging market champions:

Accepted Answer

A) avoid new technology because it is too expensive. 
B) use a combination of old technology and cheap labor for a competitive advantage. 
C) leapfrog to the newest technologies to offer quality products. 
D) copy MNC products to avoid problems with product development. 
E) try to avoid innovation. 
A) avoid new technology because it is too expensive. 
B) use a combination of old technology and cheap labor for a competitive advantage. 
C) leapfrog to the newest technologies to offer quality products. 
D) copy MNC products to avoid problems with product development. 
E) try to avoid innovation.

Question 20

Compared to developed countries,segments in emerging markets are:

Accepted Answer

A) enormous. 
B) much more coarse and difficult to define. 
C) harder to reach because media options are not as well developed. 
D) less wealthy. 
E) all of the above 
A) enormous. 
B) much more coarse and difficult to define. 
C) harder to reach because media options are not as well developed. 
D) less wealthy. 
E) all of the above

Jollibee is a major international player that has its headquarters in ________.

Rapid scale-up of new champions:

Emerging market distributors seeking exclusive territories should:

Why is distribution considered to be the biggest challenge when entering an emerging market?

The pricing strategy most likely to succeed in emerging markets is:

What best describes the outcome of early entry into emerging markets?

The BRIC nations:

When competing with the new champions from emerging markets,MNCs:

Despite coming from humble origins and lacking much of the resources of the major global firms,many companies from emerging markets are serious challengers in world markets.What strategies do they employ to enable them to succeed?

Companies have used which of the following methods to enhance product acceptance in emerging markets?

Companies from the emerging markets are proving to be surprising challengers to older,larger MNCs.Which of the following would you recommend as an MNC strategic response?

Social marketing in the Third World is a waste of time and money.

Local autonomy should always be granted to distributors because they know the market better than the MNC.

Which of these does not describe the BRIC nations?

MNCs are being threatened by new champions from the emerging markets.Which of the following strategies is NOT recommended for them?

Why is being a first-mover attractive in emerging markets?

Social marketing-in the form of new product development and/or aiding development:

When would emerging market companies use a dodge strategy?

Emerging market champions:

Compared to developed countries,segments in emerging markets are:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Filters

Exam 18: Marketing Strategies for Emerging Markets

Jollibee is a major international player that has its headquarters in ________.

Rapid scale-up of new champions:

Emerging market distributors seeking exclusive territories should:

Why is distribution considered to be the biggest challenge when entering an emerging market?

The pricing strategy most likely to succeed in emerging markets is:

What best describes the outcome of early entry into emerging markets?

The BRIC nations:

When competing with the new champions from emerging markets,MNCs:

Despite coming from humble origins and lacking much of the resources of the major global firms,many companies from emerging markets are serious challengers in world markets.What strategies do they employ to enable them to succeed?

Companies have used which of the following methods to enhance product acceptance in emerging markets?

Companies from the emerging markets are proving to be surprising challengers to older,larger MNCs.Which of the following would you recommend as an MNC strategic response?

Social marketing in the Third World is a waste of time and money.

Local autonomy should always be granted to distributors because they know the market better than the MNC.

Which of these does not describe the BRIC nations?

MNCs are being threatened by new champions from the emerging markets.Which of the following strategies is NOT recommended for them?

Why is being a first-mover attractive in emerging markets?

Social marketing-in the form of new product development and/or aiding development:

When would emerging market companies use a dodge strategy?

Emerging market champions:

Compared to developed countries,segments in emerging markets are:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Filters