Question 1

As a strategy,____________________ will work when the company targets a "global" segment with similar needs.

Accepted Answer

A) product and communication extension--dual extension 
B) product invention 
C) product extension--communications adaptation 
D) product adaptation--communications extension 
E) product and communications adaptation--dual adaptation 
A) product and communication extension--dual extension 
B) product invention 
C) product extension--communications adaptation 
D) product adaptation--communications extension 
E) product and communications adaptation--dual adaptation

Question 2

______________ is part of a formal scoring model in screening new products.

Accepted Answer

A) New Prod 
B) ExProd 
C) YProd 
D) ZProd 
E) none of the above 
A) New Prod 
B) ExProd 
C) YProd 
D) ZProd 
E) none of the above

Question 3

Adoption rates of new products are affected by:

Accepted Answer

A) population homogeneity 
B) proportion of women in the labor force 
C) cosmopolitanism 
D) mobility 
E) all of the above 
A) population homogeneity 
B) proportion of women in the labor force 
C) cosmopolitanism 
D) mobility 
E) all of the above

Question 4

Because of their universally known products,the Wrigley chewing gum company can
use product adaptation-communications extension strategies effectively.

Accepted Answer

A) True 
 B)False

Question 5

Many product categories show a gradual but steady ____________________ in consumer preferences.

Accepted Answer

A) slowdown. 
B) difficulties 
C) convergence. 
D) divergence. 
E) rising strength of the Latin American markets. 
A) slowdown. 
B) difficulties 
C) convergence. 
D) divergence. 
E) rising strength of the Latin American markets.

Question 6

Companies can pursue three global strategies to penetrate foreign markets.The
strategies are: extension,adaptation,and___________________.

Accepted Answer

The answer of Companies can pursue three global strategies to...

Question 7

Because of differences in preferences in flavors and government regulations regarding the marketing of diet products,Slim-Fast normally uses which of the
Following strategies?

Accepted Answer

A) product and communication extension--dual extension 
B) product invention 
C) product extension--communications adaptation 
D) product adaptation--communications extension 
E) product and communications adaptation--dual adaptation 
A) product and communication extension--dual extension 
B) product invention 
C) product extension--communications adaptation 
D) product adaptation--communications extension 
E) product and communications adaptation--dual adaptation

Question 8

If a company were to follow a strategy of product and communications adaptation (dual adaptation)in a foreign market,an example of a product category that
Would fit this strategy would be __________________.

Accepted Answer

A) soft drinks 
B) motorscooters 
C) gasoline 
D) diet aids 
E) hand-powered washing machines 
A) soft drinks 
B) motorscooters 
C) gasoline 
D) diet aids 
E) hand-powered washing machines

Question 9

Many companies add brands to their product portfolio via acquisitions of local brands.

Accepted Answer

A) True 
 B)False

Question 10

One alternative to the test market is the _____________________.

Accepted Answer

A) thought panel 
B) laboratory test market 
C) internet exposure technique 
D) preferred patron experiment 
E) use of break-even analysis 
A) thought panel 
B) laboratory test market 
C) internet exposure technique 
D) preferred patron experiment 
E) use of break-even analysis

Question 11

Testing objectives,testing marketing mixes,making projections of sales volume, and analyzing potential competitive marketing mixes are all reasons to conduct:

Accepted Answer

A) attitude screens. 
B) product models. 
C) product concepts. 
D) test markets. 
E) focus concepts. 
A) attitude screens. 
B) product models. 
C) product concepts. 
D) test markets. 
E) focus concepts.

Question 12

Is the product consistent with exiting values and attitudes of the individuals in the social system,would be a question that best fits with which of the following
Key product characteristics acceptance categories?

Accepted Answer

A) observability. 
B) relative advantage. 
C) compatibility. 
D) complexity. 
E) trialability. 
A) observability. 
B) relative advantage. 
C) compatibility. 
D) complexity. 
E) trialability.

Question 13

Timing is a very important element in any new product launch.One of the strategies is described as being the ________________ where there is a phased rollout.In this
Approach the product uses a trickle down approach.

Accepted Answer

A) sprinkler method 
B) shotgun method 
C) rifle method 
D) dribble method 
E) waterfall method 
A) sprinkler method 
B) shotgun method 
C) rifle method 
D) dribble method 
E) waterfall method

Question 14

The goal of standardization is to minimize competition.

Accepted Answer

A) True 
 B)False

Question 15

In general,the adoption of new products is driven by individual differences,personal
influences,and product characteristics.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following would NOT be one of the five key product characteristics that contribute to its acceptance?

Accepted Answer

A) low service maintenance. 
B) relative advantage. 
C) compatibility. 
D) complexity. 
E) trialability. 
A) low service maintenance. 
B) relative advantage. 
C) compatibility. 
D) complexity. 
E) trialability.

Question 17

_______________________ are people who look beyond their immediate social surroundings and are not local in their opinions.

Accepted Answer

A) Domestics 
B) Introverts 
C) Negotiators 
D) Cosmopolitans 
E) Regionalists 
A) Domestics 
B) Introverts 
C) Negotiators 
D) Cosmopolitans 
E) Regionalists

Question 18

The prime motive for the waterfall model (in introducing new products on a global scale)is that the customization of the product for the foreign market is:

Accepted Answer

A) impractical. 
B) very expensive. 
C) time consuming. 
D) promotionally limited. 
E) not supported by top management. 
A) impractical. 
B) very expensive. 
C) time consuming. 
D) promotionally limited. 
E) not supported by top management.

Question 19

List the forces that now favor a globalized product design strategy.

Accepted Answer

Forces that favor a globalized product s

Question 20

A common technique to avoid a global test market is to make global sales projections based on product performance in a ________________ market.

Accepted Answer

A) lag 
B) middle adopter 
C) lead 
D) opinionated 
E) innovative 
A) lag 
B) middle adopter 
C) lead 
D) opinionated 
E) innovative

As a strategy,____________________ will work when the company targets a "global" segment with similar needs.

______________ is part of a formal scoring model in screening new products.

Adoption rates of new products are affected by:

Because of their universally known products,the Wrigley chewing gum company can use product adaptation-communications extension strategies effectively.

Many product categories show a gradual but steady ____________________ in consumer preferences.

Companies can pursue three global strategies to penetrate foreign markets.The strategies are: extension,adaptation,and___________________.

Because of differences in preferences in flavors and government regulations regarding the marketing of diet products,Slim-Fast normally uses which of the Following strategies?

If a company were to follow a strategy of product and communications adaptation (dual adaptation)in a foreign market,an example of a product category that Would fit this strategy would be __________________.

Many companies add brands to their product portfolio via acquisitions of local brands.

One alternative to the test market is the _____________________.

Testing objectives,testing marketing mixes,making projections of sales volume, and analyzing potential competitive marketing mixes are all reasons to conduct:

Is the product consistent with exiting values and attitudes of the individuals in the social system,would be a question that best fits with which of the following Key product characteristics acceptance categories?

Timing is a very important element in any new product launch.One of the strategies is described as being the ________________ where there is a phased rollout.In this Approach the product uses a trickle down approach.

The goal of standardization is to minimize competition.

In general,the adoption of new products is driven by individual differences,personal influences,and product characteristics.

Which of the following would NOT be one of the five key product characteristics that contribute to its acceptance?

_______________________ are people who look beyond their immediate social surroundings and are not local in their opinions.

The prime motive for the waterfall model (in introducing new products on a global scale)is that the customization of the product for the foreign market is:

List the forces that now favor a globalized product design strategy.

A common technique to avoid a global test market is to make global sales projections based on product performance in a ________________ market.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

As a strategy,____________________ will work when the company targets a "global" segment with similar needs.

______________ is part of a formal scoring model in screening new products.

Adoption rates of new products are affected by:

Because of their universally known products,the Wrigley chewing gum company can use product adaptation-communications extension strategies effectively.

Many product categories show a gradual but steady ____________________ in consumer preferences.

Companies can pursue three global strategies to penetrate foreign markets.The strategies are: extension,adaptation,and___________________.

Because of differences in preferences in flavors and government regulations regarding the marketing of diet products,Slim-Fast normally uses which of the Following strategies?

If a company were to follow a strategy of product and communications adaptation (dual adaptation)in a foreign market,an example of a product category that Would fit this strategy would be __________________.

Many companies add brands to their product portfolio via acquisitions of local brands.

One alternative to the test market is the _____________________.

Testing objectives,testing marketing mixes,making projections of sales volume, and analyzing potential competitive marketing mixes are all reasons to conduct:

Is the product consistent with exiting values and attitudes of the individuals in the social system,would be a question that best fits with which of the following Key product characteristics acceptance categories?

Timing is a very important element in any new product launch.One of the strategies is described as being the ________________ where there is a phased rollout.In this Approach the product uses a trickle down approach.

The goal of standardization is to minimize competition.

In general,the adoption of new products is driven by individual differences,personal influences,and product characteristics.

Which of the following would NOT be one of the five key product characteristics that contribute to its acceptance?

_______________________ are people who look beyond their immediate social surroundings and are not local in their opinions.

The prime motive for the waterfall model (in introducing new products on a global scale)is that the customization of the product for the foreign market is:

List the forces that now favor a globalized product design strategy.

A common technique to avoid a global test market is to make global sales projections based on product performance in a ________________ market.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters