Question 1

The primary advantage to using a standardization approach to marketing a product in the international arena is:

Accepted Answer

A) minimization of costs (which can be passed on to customers). 
B) more profit. 
C) less service complaints. 
D) less product returns. 
E) standard budgets. 
A) minimization of costs (which can be passed on to customers). 
B) more profit. 
C) less service complaints. 
D) less product returns. 
E) standard budgets.

Question 2

If a consumer considered four attributes to be important in the purchase of a TV,by using ________________ the researcher might be able to determine the trade-offs
Between the different product attributes (such as purchase price or number of channels
That could be received)when the consumer evaluated the alternatives for eventual
Purchase.

Accepted Answer

A) chi-square 
B) correlation analysis 
C) focus groups 
D) regression analysis 
E) conjoint analysis 
A) chi-square 
B) correlation analysis 
C) focus groups 
D) regression analysis 
E) conjoint analysis

Question 3

In a ______________________,scale economies flow from the mass production of more-or-less standard product components at a few manufacturing sites.

Accepted Answer

A) convergence approach 
B) divergence 
C) linear approach 
D) forecasting approach 
E) modular approach 
A) convergence approach 
B) divergence 
C) linear approach 
D) forecasting approach 
E) modular approach

Question 4

With respect to adoption rates in the international marketplace,it appears to be generally true that adoption rates are higher in ______________ countries than in
____________ countries.

Accepted Answer

A) lead/lag 
B) lag/lead 
C) lead/middle adopters 
D) lag/middle adopters 
E) lead/opinion-lead 
A) lead/lag 
B) lag/lead 
C) lead/middle adopters 
D) lag/middle adopters 
E) lead/opinion-lead

Question 5

_________________ means offering a uniform product on a regional or worldwide
basis.

Accepted Answer

The answer of _________________ means offering a uniform product on...

Question 6

Customization of product has a ______________________ orientation (increase customer satisfaction by adapting products to the local needs).

Accepted Answer

A) market-driven 
B) service-driven 
C) budget-driven 
D) promotion-driven 
E) product-driven 
A) market-driven 
B) service-driven 
C) budget-driven 
D) promotion-driven 
E) product-driven

Question 7

Differences in both the cultural and physical environment across countries call for
a ________________________ strategy.

Accepted Answer

The answer of Differences in both the cultural and physical...

Question 8

During the last decade,car buyers in the Triad markets (Japan,the United States,and Europe)have increasingly begun to have the same outlook and preferences in cars.
Which of the following factors that favor globalization of product,would most
Accurately be associated with this trend?

Accepted Answer

A) common customer needs. 
B) global customers. 
C) scale economies. 
D) time-to-market. 
E) Europe 1992 and other Regional Market Agreements. 
A) common customer needs. 
B) global customers. 
C) scale economies. 
D) time-to-market. 
E) Europe 1992 and other Regional Market Agreements.

Question 9

____________________ leverages cross-border differences in needs and wants of
the firm's target customers.

Accepted Answer

The answer of ____________________ leverages cross-border differences in needs and...

Question 10

In marketing,timing is crucial.In new product development it might be even more crucial given the risk of the venture.Explain the waterfall and sprinkler approaches to introducing a new product to the market.When is the waterfall method preferred over the sprinkler method? Be sure to be specific as to your comments on these two strategic options.

Accepted Answer

A key element of global product launch s

Question 11

Truly global innovators are called:

Accepted Answer

A) metanational innovators. 
B) delta innovators. 
C) beta innovators. 
D) gamma innovators. 
E) none of the above. 
A) metanational innovators. 
B) delta innovators. 
C) beta innovators. 
D) gamma innovators. 
E) none of the above.

Question 12

The lead country is where the product is introduced first.

Accepted Answer

A) True 
 B)False

Question 13

Conjoint analysis is also referred to as _____________________.

Accepted Answer

A) geometric analysis 
B) trade-off analysis 
C) meta analysis 
D) longitudinal analysis 
E) metric analysis 
A) geometric analysis 
B) trade-off analysis 
C) meta analysis 
D) longitudinal analysis 
E) metric analysis

Question 14

The starting premise of _______________ is that people make trade-offs between the different product attributes when they evaluate alternatives (or brands)from
Which they pick a choice.

Accepted Answer

A) chi-square 
B) correlation analysis 
C) focus groups 
D) regression analysis 
E) conjoint analysis 
A) chi-square 
B) correlation analysis 
C) focus groups 
D) regression analysis 
E) conjoint analysis

Question 15

Timing is a very important element in any new product launch.One of the strategies is described as being the ________________.This method often involves introducing
The new product in the company's home market and then moving to other advanced
Markets.Finally,less advanced markets are exposed to the product.

Accepted Answer

A) sprinkler method 
B) shotgun method 
C) rifle method 
D) dribble method 
E) waterfall method 
A) sprinkler method 
B) shotgun method 
C) rifle method 
D) dribble method 
E) waterfall method

Question 16

Five forces favor a globalized product strategy.These include: common customer
needs,global customers,scale economies,time to market,and__________________.

Accepted Answer

regional m

Question 17

A _________________ country is where a product is entered after initial introduction has taken place.

Accepted Answer

A) lag 
B) low-profile 
C) lead 
D) high-profile 
E) fast 
A) lag 
B) low-profile 
C) lead 
D) high-profile 
E) fast

Question 18

The sprinkler strategy of one to two entries (globally)is preferable over the waterfall model when:

Accepted Answer

A) the lifecycle of the product is relatively long. 
B) high costs of entry are present. 
C) very weak local competitors exist. 
D) fast growth is anticipated. 
E) no real competitors exist. 
A) the lifecycle of the product is relatively long. 
B) high costs of entry are present. 
C) very weak local competitors exist. 
D) fast growth is anticipated. 
E) no real competitors exist.

Question 19

To harvest the benefits of metanational innovators,a company must pursue three things:

Accepted Answer

A) Prospecting,assessing,and mobilizing. 
B) Prospecting,assessing,and delivering. 
C) Prospecting,assessing,and running. 
D) Prospecting,assessing,and planning. 
E) none of the above. 
A) Prospecting,assessing,and mobilizing. 
B) Prospecting,assessing,and delivering. 
C) Prospecting,assessing,and running. 
D) Prospecting,assessing,and planning. 
E) none of the above.

Question 20

Even though other combination alternatives can be devised,companies generally can pursue three global product strategies to penetrate foreign markets.These strategies
Are to extend the home-grown product/communication strategies,adapt their strategy
To the local marketplace,and:

Accepted Answer

A) invent new products for foreign customers. 
B) concentrate on services. 
C) apply for permission to copy domestic products. 
D) concentrate on image adjustment. 
E) focus on secondary issues (such as warranties). 
A) invent new products for foreign customers. 
B) concentrate on services. 
C) apply for permission to copy domestic products. 
D) concentrate on image adjustment. 
E) focus on secondary issues (such as warranties).

The primary advantage to using a standardization approach to marketing a product in the international arena is:

In a ______________________,scale economies flow from the mass production of more-or-less standard product components at a few manufacturing sites.

With respect to adoption rates in the international marketplace,it appears to be generally true that adoption rates are higher in __ countries than in countries.

_________________ means offering a uniform product on a regional or worldwide basis.

Customization of product has a ______________________ orientation (increase customer satisfaction by adapting products to the local needs).

Differences in both the cultural and physical environment across countries call for a ________________________ strategy.

During the last decade,car buyers in the Triad markets (Japan,the United States,and Europe)have increasingly begun to have the same outlook and preferences in cars. Which of the following factors that favor globalization of product,would most Accurately be associated with this trend?

____________________ leverages cross-border differences in needs and wants of the firm's target customers.

Truly global innovators are called:

The lead country is where the product is introduced first.

Conjoint analysis is also referred to as _____________________.

The starting premise of _______________ is that people make trade-offs between the different product attributes when they evaluate alternatives (or brands)from Which they pick a choice.

Five forces favor a globalized product strategy.These include: common customer needs,global customers,scale economies,time to market,and__________________.

A _________________ country is where a product is entered after initial introduction has taken place.

The sprinkler strategy of one to two entries (globally)is preferable over the waterfall model when:

To harvest the benefits of metanational innovators,a company must pursue three things:

Even though other combination alternatives can be devised,companies generally can pursue three global product strategies to penetrate foreign markets.These strategies Are to extend the home-grown product/communication strategies,adapt their strategy To the local marketplace,and:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

The primary advantage to using a standardization approach to marketing a product in the international arena is:

In a ______________________,scale economies flow from the mass production of more-or-less standard product components at a few manufacturing sites.

With respect to adoption rates in the international marketplace,it appears to be generally true that adoption rates are higher in ______________ countries than in ____________ countries.

_________________ means offering a uniform product on a regional or worldwide basis.

Customization of product has a ______________________ orientation (increase customer satisfaction by adapting products to the local needs).

Differences in both the cultural and physical environment across countries call for a ________________________ strategy.

During the last decade,car buyers in the Triad markets (Japan,the United States,and Europe)have increasingly begun to have the same outlook and preferences in cars. Which of the following factors that favor globalization of product,would most Accurately be associated with this trend?

____________________ leverages cross-border differences in needs and wants of the firm's target customers.

Truly global innovators are called:

The lead country is where the product is introduced first.

Conjoint analysis is also referred to as _____________________.

The starting premise of _______________ is that people make trade-offs between the different product attributes when they evaluate alternatives (or brands)from Which they pick a choice.

Five forces favor a globalized product strategy.These include: common customer needs,global customers,scale economies,time to market,and__________________.

A _________________ country is where a product is entered after initial introduction has taken place.

The sprinkler strategy of one to two entries (globally)is preferable over the waterfall model when:

To harvest the benefits of metanational innovators,a company must pursue three things:

Even though other combination alternatives can be devised,companies generally can pursue three global product strategies to penetrate foreign markets.These strategies Are to extend the home-grown product/communication strategies,adapt their strategy To the local marketplace,and:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Communicating With the World Consumer

Sales and Cross-Cultural Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

With respect to adoption rates in the international marketplace,it appears to be generally true that adoption rates are higher in __ countries than in countries.