Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

If a company is an early entrant in the global arena and possesses little in the way of resources,they will probably chose _____________________ as a Method of entry.

Differences in both the cultural and physical environment across countries call for a _________________________ strategy.

If a company were to follow a strategy of product and communication extension (dual extension)in a foreign market,an example of a product category that would Fit this strategy would be _________________________.

Many companies add brands to their portfolio via acquisitions of local companies. When the local brand is retained but incorporated into the existing communications Strategy,the strategy can be described as being one of:

Conjoint analysis is also called tradeoff analysis.

The biggest savings to the company when following a strategy of dual extension is in economies of scale.

The waterfall model is also called staggered roll-out.

If a company were to follow a strategy of product adaptation-communications extension in a foreign market,an example of a product category that would Fit this strategy would be __________________.

Standardization of product has a __________________ orientation (lower costs via mass production).

All of the following are steps in the new product development process EXCEPT:

When the Wrigley chewing gum company markets its basic products abroad,it keeps its well-known brands but customizes promotional approaches in individual Countries.Which of the following strategies best describes the strategy that Wrigley is following?

The waterfall strategy of sequential entry is preferable over the sprinkler model when all of the following conditions exist EXCEPT:

A _________________ country is where a product is first introduced.

A sophisticated method (sometimes called trade-off analysis)for measuring consumer preferences for product concepts is called:

Timing is a very important element in any new product launch.One of the strategies is described as being the ________________ where there is a simultaneous Introduction of products in other markets of the world.

_____________________ means shortening the time to bring new product projects to the market.

A truly global innovators are called metanational innovators.

Is the product easy to understand or use,would be a question that best fits with which of the following key product characteristics acceptance categories?

Black & Decker is a good example of a company that adopts the _______________ approach to global expansion.The company aims to bring out new products that Cater to common needs and opportunities around the world.

___________________ are always eager to experiment with new ideas and products.