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When Managing Distributors in Emerging Markets, MNCs Should

Question 57

Multiple Choice

When managing distributors in emerging markets, MNCs should:


A) pick partners with extensive local product-market knowledge.
B) choose partners with excellent English-speaking skills.
C) focus on entrepreneurs to build local good-will.
D) only enter markets with a company-owned distributor network.
E) select distributors who are competent working with MNCs.

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