Exam 8: Consumer Choice

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The substitution effect occurs because when the price of one good increases, consumers will buy fewer substitute goods.

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An indifference curve shows _____.

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If cherries cost twice as much as dates, and the last cherry consumed provides twice as much utility as the last date consumed, the consumer is maximizing utility.

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An indifference map shows _____.

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Which of the following will most likely happen when a person's income increases, other things equal?

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Buyers who are persuaded to take a product home to try it out, _____.

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In labor markets, a change in the wage rate has both an income and a substitution effect.An increase in wages causes an increase in real income but at the same time it increases the relative price of leisure for the worker.If the increase in the wage rate causes an individual to work less:

(Multiple Choice)
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To economists, feelings such as peace, serenity, religious devotion, and self-esteem are captured in the concept known as _____.

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In effect, people feel that driving is safer than flying and also prefer to do so because of _____.

(Multiple Choice)
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Suppose that apples and bananas both cost the same, but the marginal utility of bananas is twice as high as that for apples.This implies the consumer should purchase more apples and fewer bananas in order to maximize utility.

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The additional satisfaction that a consumer receives from one more unit of a good or service is known as _____.

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The law of diminishing marginal utility states that:

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As you move along an indifference curve, your total utility increases or decreases depending on whether it's an upward or downward movement.

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As the price of a good declines, a utility-maximizing consumer will respond by purchasing more of that good.

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According to the concept of framing, when a customer calls a hotel regarding a reservation the hotel reservationists generally state room rates as the _____.

(Multiple Choice)
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To decide which of two goods is the better buy, a consumer should compare the products' _____.

(Multiple Choice)
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If a dinner guest was serious when she said that she could never get enough of your cooking, you would conclude that the marginal utility of your cooking for her was _____.

(Multiple Choice)
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Derek has $1 to spend at the grocery store.An apple, an orange, and a banana cost $.50 each.If Derek's MUA/PA (ratio of marginal utility to price)of an apple is 45, MUO/PO of an orange is 38, and MUB/PB of a banana is 52, he will purchase a(n)_____ first and a(n)_____ second.

(Multiple Choice)
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Refer to Table 6.2.The law of diminishing marginal utility holds _____.

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If one were to plot the data from Table 6.1 (with utility on the vertical axis and quantity of the good on the horizontal axis):

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