Question 1

Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user's session?

Accepted Answer

A)  All Pages 
B)  Content Drilldown 
C)  Landing Pages 
D)  Exit Pages 
E)  Site Speed
F) Site Search
G) Events 
A)  All Pages 
B)  Content Drilldown 
C)  Landing Pages 
D)  Exit Pages 
E)  Site Speed
F) Site Search
G) Events

Question 2

Which of the following are possible uses of filters?

Accepted Answer

A)  replace complicated page URLs with readable text strings 
B)  report on only a subdomain or directory 
C)  include only traffic coming from a particular campaign 
D)  exclude visits from a particular IP address 
E)  all of these are possible uses of filters 
A)  replace complicated page URLs with readable text strings 
B)  report on only a subdomain or directory 
C)  include only traffic coming from a particular campaign 
D)  exclude visits from a particular IP address 
E)  all of these are possible uses of filters

Question 3

Which of the following would you use to show two date ranges on the same graph?

Accepted Answer

A)  secondary dimension 
B)  motion chart 
C)  plot rows 
D)  pivot table 
E)  date comparison 
A)  secondary dimension 
B)  motion chart 
C)  plot rows 
D)  pivot table 
E)  date comparison

Question 4

Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:

Accepted Answer

A)  resending 
B)  rerouting 
C)  dispatching 
D)  displacing 
A)  resending 
B)  rerouting 
C)  dispatching 
D)  displacing

Question 5

If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data?

Accepted Answer

A)  Custom Filter 
B)  Custom Dimension 
C)  Custom Metric 
D)  Event Tracking 
A)  Custom Filter 
B)  Custom Dimension 
C)  Custom Metric 
D)  Event Tracking

Question 6

Which of the following could be measured by defining a goal in Google Analytics?

Accepted Answer

A)  The percentage of visits that contain only one page view 
B)  The percentage of visits during which visitors spent at least two minutes on the site 
C)  The percentage of visits that result in a site registration 
D)  Conversion rate 
E)  All of these could be measured by defining a goal in Google Analytics 
A)  The percentage of visits that contain only one page view 
B)  The percentage of visits during which visitors spent at least two minutes on the site 
C)  The percentage of visits that result in a site registration 
D)  Conversion rate 
E)  All of these could be measured by defining a goal in Google Analytics

Question 7

Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

Accepted Answer

A) True 
 B)False

Question 8

Which report would you use to determine the percent of your site traffic that has already been to your site before?

Accepted Answer

A)  Behavior - New vs returning report 
B)  Behavior - Frequency & Recency report 
C)  Interests - Affinity categories report 
D)  All traffic - Referrals report 
E)  Ecommerce - Sales performance report 
A)  Behavior - New vs returning report 
B)  Behavior - Frequency & Recency report 
C)  Interests - Affinity categories report 
D)  All traffic - Referrals report 
E)  Ecommerce - Sales performance report

Question 9

Create a goal in the "Master Profile" for the website to match the following pages: www.mysite.com/thankyou/shoes www.mysite.com/thankyou/shirt www.mysite.com/thankyou What match type and URI pattern did you use to create the goal in your account?

Accepted Answer

A)  Match type: Equals to; URI pattern: /thankyou 
B)  Match type: Begins with; URI pattern: /thankyou 
C)  Match type: Equals to; URI pattern: www.mysite.com/thankyou 
D)  Match type: Begins with; URI pattern: www.mysite.com/thankyou 
A)  Match type: Equals to; URI pattern: /thankyou 
B)  Match type: Begins with; URI pattern: /thankyou 
C)  Match type: Equals to; URI pattern: www.mysite.com/thankyou 
D)  Match type: Begins with; URI pattern: www.mysite.com/thankyou

Question 10

Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

Accepted Answer

A) True 
 B)False

Question 11

Google Analytics can recognize returning users:

Accepted Answer

A)  on websites only 
B)  on websites, Android mobile apps 
C)  on websites, iOS mobile apps, Android mobile apps 
D)  Google Analytics cannot recognize returning users on any device. 
A)  on websites only 
B)  on websites, Android mobile apps 
C)  on websites, iOS mobile apps, Android mobile apps 
D)  Google Analytics cannot recognize returning users on any device.

Question 12

Where in the HTML of your webpage should you place Analytics tracking code?

Accepted Answer

A) Just after the opening tag of your website B) Just before the closing tag of your website C) Just after the opening tag of your website A) Just after the opening tag of your website B) Just before the closing tag of your website C) Just after the opening tag of your website

Question 13

Which of the following are examples of Goals in Google Analytics?

Accepted Answer

A)  Making a purchase 
B)  Signing up for a newsletter 
C)  Completing a successful Google search 
D)  Submitting a contact information form 
A)  Making a purchase 
B)  Signing up for a newsletter 
C)  Completing a successful Google search 
D)  Submitting a contact information form

Question 14

In order to see data in the Multi-Channel Funnels reports you must first implement Goals or Ecommerce.

Accepted Answer

A) True 
 B)False

Question 15

If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create?

Accepted Answer

A)  Explorer 
B)  Flat Table 
C)  Map Overlay 
D)  Pivot Table 
A)  Explorer 
B)  Flat Table 
C)  Map Overlay 
D)  Pivot Table

Question 16

Which of these could NOT be tracked using Goals in Google Analytics?

Accepted Answer

A)  Customer's lifetime value 
B)  Signing up for a newsletter 
C)  Making a purchase 
D)  Watching a video 
A)  Customer's lifetime value 
B)  Signing up for a newsletter 
C)  Making a purchase 
D)  Watching a video

Question 17

If a paid keyword has an Assisted/Last Click or Direct Conversion value of .5, which of the following is true?

Accepted Answer

A)  The keyword played an assist role in exactly one conversion 
B)  The keyword played an assist role in exactly five conversions 
C)  The keyword played an assist role less often than it played a last click role 
D)  none of these answers 
A)  The keyword played an assist role in exactly one conversion 
B)  The keyword played an assist role in exactly five conversions 
C)  The keyword played an assist role less often than it played a last click role 
D)  none of these answers

Question 18

Which of the following is not a default Medium in Google Analytics?

Accepted Answer

A)  cpc 
B)  referral 
C)  organic 
D)  email 
E)  All of these are default Mediums. 
A)  cpc 
B)  referral 
C)  organic 
D)  email 
E)  All of these are default Mediums.

Question 19

Which of the following metrics is available when Site Search tracking is enabled?

Accepted Answer

A)  Sessions with Search: The number of sessions that used your site's search function at least once. 
B)  Search Exits: The number of searches made immediately before leaving the site. 
C)  Time after Search: The amount of time users spend on your site after performing a search. 
D)  Search Refinements: The number of times a user searched again immediately after performing a search. 
E)  All of the above 
A)  Sessions with Search: The number of sessions that used your site's search function at least once. 
B)  Search Exits: The number of searches made immediately before leaving the site. 
C)  Time after Search: The amount of time users spend on your site after performing a search. 
D)  Search Refinements: The number of times a user searched again immediately after performing a search. 
E)  All of the above

Question 20

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

Accepted Answer

A)  Data Import 
B)  The Measurement Protocol 
C)  Browser cookies 
D)  The Networking Protocol 
A)  Data Import 
B)  The Measurement Protocol 
C)  Browser cookies 
D)  The Networking Protocol

Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user's session?

Which of the following are possible uses of filters?

Which of the following would you use to show two date ranges on the same graph?

Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:

If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data?

Which of the following could be measured by defining a goal in Google Analytics?

Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

Which report would you use to determine the percent of your site traffic that has already been to your site before?

Create a goal in the "Master Profile" for the website to match the following pages: www.mysite.com/thankyou/shoes www.mysite.com/thankyou/shirt www.mysite.com/thankyou What match type and URI pattern did you use to create the goal in your account?

Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

Google Analytics can recognize returning users:

Where in the HTML of your webpage should you place Analytics tracking code?

Which of the following are examples of Goals in Google Analytics?

In order to see data in the Multi-Channel Funnels reports you must first implement Goals or Ecommerce.

If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create?

Which of these could NOT be tracked using Goals in Google Analytics?

If a paid keyword has an Assisted/Last Click or Direct Conversion value of .5, which of the following is true?

Which of the following is not a default Medium in Google Analytics?

Which of the following metrics is available when Site Search tracking is enabled?

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 9: Looker Business Analyst

Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user's session?

Which of the following are possible uses of filters?

Which of the following would you use to show two date ranges on the same graph?

Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:

If you wanted to view data in reports by different user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature would you set up to collect this data?

Which of the following could be measured by defining a goal in Google Analytics?

Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

Which report would you use to determine the percent of your site traffic that has already been to your site before?

Create a goal in the "Master Profile" for the website to match the following pages: www.mysite.com/thankyou/shoes www.mysite.com/thankyou/shirt www.mysite.com/thankyou What match type and URI pattern did you use to create the goal in your account?

Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

Google Analytics can recognize returning users:

Where in the HTML of your webpage should you place Analytics tracking code?

Which of the following are examples of Goals in Google Analytics?

In order to see data in the Multi-Channel Funnels reports you must first implement Goals or Ecommerce.

If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create?

Which of these could NOT be tracked using Goals in Google Analytics?

If a paid keyword has an Assisted/Last Click or Direct Conversion value of .5, which of the following is true?

Which of the following is not a default Medium in Google Analytics?

Which of the following metrics is available when Site Search tracking is enabled?

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters