Question 1

Which of the following technologies or features can be used to add data to Google Analytics?

Accepted Answer

A)  Data Import, Real-Time 
B)  Data Import, Intelligence 
C)  Data Import, Measurement Protocol 
D)  Real-Time, Intelligence 
A)  Data Import, Real-Time 
B)  Data Import, Intelligence 
C)  Data Import, Measurement Protocol 
D)  Real-Time, Intelligence

Question 2

Which of these best defines a Destination goal in Google Analytics?

Accepted Answer

A)  A website page viewed by the user once they have completed a desired action 
B)  A KPI 
C)  A page that has given you revenue 
D)  The most popular page on your site 
A)  A website page viewed by the user once they have completed a desired action 
B)  A KPI 
C)  A page that has given you revenue 
D)  The most popular page on your site

Question 3

Once you have deleted a view, you have a limited number of days to restore that view.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

Accepted Answer

A)  Time Lag 
B)  Conversion Value 
C)  Path Length 
D)  Top Conversion Paths 
E)  Assisted/Last Interaction Conversions 
A)  Time Lag 
B)  Conversion Value 
C)  Path Length 
D)  Top Conversion Paths 
E)  Assisted/Last Interaction Conversions

Question 5

Which of the following reporting tools would you use to show the dimension "city" next to the dimension "source" in a report?

Accepted Answer

A)  Date comparison 
B)  Table filter 
C)  Table sort 
D)  Plot rows 
E)  Primary dimension
F) Secondary dimension
G) Pie chart
H) Pivot table 
A)  Date comparison 
B)  Table filter 
C)  Table sort 
D)  Plot rows 
E)  Primary dimension
F) Secondary dimension
G) Pie chart
H) Pivot table

Question 6

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Accepted Answer

A)  Real Time reporting 
B)  Segmentation 
C)  View filters 
D)  Multi-channel funnels 
A)  Real Time reporting 
B)  Segmentation 
C)  View filters 
D)  Multi-channel funnels

Question 7

Digital analytics is:

Accepted Answer

A)  the analysis of quantitative data from your business 
B)  a process of continual improvement of the online experience 
C)  the analysis of qualitative data from your business 
D)  the analysis of data from your business and the competition 
E)  all of these answers are correct 
A)  the analysis of quantitative data from your business 
B)  a process of continual improvement of the online experience 
C)  the analysis of qualitative data from your business 
D)  the analysis of data from your business and the competition 
E)  all of these answers are correct

Question 8

Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?

Accepted Answer

A)  Date comparison 
B)  Table filter 
C)  Table sort 
D)  Plot rows 
E)  Primary dimension
F) Secondary dimension
G) Pie chart
H) Pivot table 
A)  Date comparison 
B)  Table filter 
C)  Table sort 
D)  Plot rows 
E)  Primary dimension
F) Secondary dimension
G) Pie chart
H) Pivot table

Question 9

What is the maximum duration that a user can be included in a remarketing audience that you've defined?

Accepted Answer

A)  120 days 
B)  180 days 
C)  365 days 
D)  540 days 
A)  120 days 
B)  180 days 
C)  365 days 
D)  540 days

Question 10

The following are examples of metrics:

Accepted Answer

A)  Unique visitors 
B)  Page name 
C)  Average visit duration 
D)  Traffic source 
A)  Unique visitors 
B)  Page name 
C)  Average visit duration 
D)  Traffic source

Question 11

Which report indicates the last page users viewed before leaving your website?

Accepted Answer

A)  All Pages report 
B)  Landing Pages report 
C)  Exit Pages report 
D)  Pages report 
A)  All Pages report 
B)  Landing Pages report 
C)  Exit Pages report 
D)  Pages report

Question 12

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Accepted Answer

A)  You will need to configure your goals in the unfiltered view 
B)  Without one unfiltered view, you will not be able to use a filter for multiple views 
C)  An unfiltered view ensures that the original data can always be accessed 
D)  There is no reason to maintain an unfiltered view 
A)  You will need to configure your goals in the unfiltered view 
B)  Without one unfiltered view, you will not be able to use a filter for multiple views 
C)  An unfiltered view ensures that the original data can always be accessed 
D)  There is no reason to maintain an unfiltered view

Question 13

When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

Accepted Answer

A)  users and sessions 
B)  cohorts and interactions 
C)  registered users and browsers 
D)  purchasers and browsers 
A)  users and sessions 
B)  cohorts and interactions 
C)  registered users and browsers 
D)  purchasers and browsers

Question 14

You can retrieve Google Analytics reporting data through the following methods:

Accepted Answer

A)  the account administration settings 
B)  the reporting interface 
C)  the SDKs 
D)  an API 
A)  the account administration settings 
B)  the reporting interface 
C)  the SDKs 
D)  an API

Question 15

Which of the following are required to create a Custom Report?

Accepted Answer

A)  A report title must be entered 
B)  Multiple report tabs must be created 
C)  Multiple metric groups must be created 
D)  At least one metric must be added 
E)  At least one dimension must be added
F) A report filter must be applied 
A)  A report title must be entered 
B)  Multiple report tabs must be created 
C)  Multiple metric groups must be created 
D)  At least one metric must be added 
E)  At least one dimension must be added
F) A report filter must be applied

Question 16

If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use?

Accepted Answer

A)  User Explorer report 
B)  Active Users report 
C)  Users Flow report 
D)  Behavior Overview report 
A)  User Explorer report 
B)  Active Users report 
C)  Users Flow report 
D)  Behavior Overview report

Question 17

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

Accepted Answer

A)  You need to start collecting Real-Time Data. 
B)  The default session timeout length is set dynamically by Google Analytics and you cannot change it. 
C)  Users typically spend less than 2 minutes on each page of your site. 
D)  The average length of videos on your site is 35 minutes. 
A)  You need to start collecting Real-Time Data. 
B)  The default session timeout length is set dynamically by Google Analytics and you cannot change it. 
C)  Users typically spend less than 2 minutes on each page of your site. 
D)  The average length of videos on your site is 35 minutes.

Question 18

Which report should you use to check if users are exiting from important pages on your website?

Accepted Answer

A)  Landing Pages report 
B)  All Pages report 
C)  Exit Pages report 
D)  Pages report under Events 
A)  Landing Pages report 
B)  All Pages report 
C)  Exit Pages report 
D)  Pages report under Events

Question 19

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Accepted Answer

A)  Segments are filters that permanently change your data. 
B)  Segments let you isolate and analyze your data. 
C)  You can use segments to build custom Remarketing lists. 
D)  Segments represent either subsets of sessions or subsets of users. 
A)  Segments are filters that permanently change your data. 
B)  Segments let you isolate and analyze your data. 
C)  You can use segments to build custom Remarketing lists. 
D)  Segments represent either subsets of sessions or subsets of users.

Question 20

Which of the following questions could you answer with the Ecommerce reports?

Accepted Answer

A)  Which product category brings in the most revenue for my business? 
B)  What are the ten most frequently purchased products on my site? 
C)  What products did a visitor purchase together in the same transaction? 
D)  What is the average order value of the transactions placed on my site? 
E)  none of the above 
A)  Which product category brings in the most revenue for my business? 
B)  What are the ten most frequently purchased products on my site? 
C)  What products did a visitor purchase together in the same transaction? 
D)  What is the average order value of the transactions placed on my site? 
E)  none of the above

Which of the following technologies or features can be used to add data to Google Analytics?

Which of these best defines a Destination goal in Google Analytics?

Once you have deleted a view, you have a limited number of days to restore that view.

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

Which of the following reporting tools would you use to show the dimension "city" next to the dimension "source" in a report?

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Digital analytics is:

Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?

What is the maximum duration that a user can be included in a remarketing audience that you've defined?

The following are examples of metrics:

Which report indicates the last page users viewed before leaving your website?

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

You can retrieve Google Analytics reporting data through the following methods:

Which of the following are required to create a Custom Report?

If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use?

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

Which report should you use to check if users are exiting from important pages on your website?

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Which of the following questions could you answer with the Ecommerce reports?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 9: Looker Business Analyst

Which of the following technologies or features can be used to add data to Google Analytics?

Which of these best defines a Destination goal in Google Analytics?

Once you have deleted a view, you have a limited number of days to restore that view.

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

Which of the following reporting tools would you use to show the dimension "city" next to the dimension "source" in a report?

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

Digital analytics is:

Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?

What is the maximum duration that a user can be included in a remarketing audience that you've defined?

The following are examples of metrics:

Which report indicates the last page users viewed before leaving your website?

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

You can retrieve Google Analytics reporting data through the following methods:

Which of the following are required to create a Custom Report?

If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use?

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

Which report should you use to check if users are exiting from important pages on your website?

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Which of the following questions could you answer with the Ecommerce reports?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters