Question 1

If you would like to quickly generate campaign tags for tracking, what tool should you use?

Accepted Answer

A)  The Measurement Protocol 
B)  The Segment Builder 
C)  The URL Builder 
D)  The Goal Selector 
A)  The Measurement Protocol 
B)  The Segment Builder 
C)  The URL Builder 
D)  The Goal Selector

Question 2

New views can include website data from before the view was created.

Accepted Answer

A) True 
 B)False

Question 3

Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

Accepted Answer

A) True 
 B)False

Question 4

Auto-tagging is a feature that is used with which type of traffic?

Accepted Answer

A)  Any search engine traffic that is not from Google 
B)  AdWords Campaign traffic 
C)  Website referrals 
D)  Social media referrals 
A)  Any search engine traffic that is not from Google 
B)  AdWords Campaign traffic 
C)  Website referrals 
D)  Social media referrals

Question 5

What is the main purpose of the Mutli-Channel funnel report?

Accepted Answer

A)  To show which goals are bringing in the most revenue 
B)  To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site 
C)  To analyze the funnel steps for multiple goals 
D)  To see which channels resulted in the highest number of pageviews 
A)  To show which goals are bringing in the most revenue 
B)  To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site 
C)  To analyze the funnel steps for multiple goals 
D)  To see which channels resulted in the highest number of pageviews

Question 6

Which report would best help you identify potential browser issues with your website traffic?

Accepted Answer

A)  The Active Users report 
B)  The New vs Returning report 
C)  The Browser & OS report 
D)  The Source/Medium report 
A)  The Active Users report 
B)  The New vs Returning report 
C)  The Browser & OS report 
D)  The Source/Medium report

Question 7

Which of the following is an advantage of implementing Google Tag Manager?

Accepted Answer

A)  You can add Google Analytics tags to your site without editing site code. 
B)  You can add AdWords tags to your site without editing site code. 
C)  You can add non-Google tags to your site without editing site code. 
D)  You can change configuration values in your mobile app without rebuilding a new binary. 
E)  All of these answers are correct. 
A)  You can add Google Analytics tags to your site without editing site code. 
B)  You can add AdWords tags to your site without editing site code. 
C)  You can add non-Google tags to your site without editing site code. 
D)  You can change configuration values in your mobile app without rebuilding a new binary. 
E)  All of these answers are correct.

Question 8

Which of the following represents a macro conversion for an ecommerce site?

Accepted Answer

A)  receiving a product inquiry 
B)  a completed sales transaction 
C)  collecting a lead 
D)  a click on a "buy" button 
E)  all of the above 
A)  receiving a product inquiry 
B)  a completed sales transaction 
C)  collecting a lead 
D)  a click on a "buy" button 
E)  all of the above

Question 9

If you wanted to track what search terms customers used to find products on your website, what would you set up?

Accepted Answer

A)  Search filters 
B)  Enhanced Ecommerce 
C)  Data Import 
D)  Site Search 
A)  Search filters 
B)  Enhanced Ecommerce 
C)  Data Import 
D)  Site Search

Question 10

It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.

Accepted Answer

A) True 
 B)False

Question 11

Multi-channel Funnel reports can credit conversions across which of these channels?

Accepted Answer

A)  Website referrals 
B)  Paid and organic search 
C)  Custom campaigns 
D)  Television channels 
A)  Website referrals 
B)  Paid and organic search 
C)  Custom campaigns 
D)  Television channels

Question 12

Which of these represents the hierarchical structure of a Google Analytics account?

Accepted Answer

A)  Account > View > Property 
B)  Account > Property > View 
C)  Property > Account > View 
D)  View > Account > Property 
A)  Account > View > Property 
B)  Account > Property > View 
C)  Property > Account > View 
D)  View > Account > Property

Question 13

What will happen if a user clears the Analytics cookie from their browser?

Accepted Answer

A)  Analytics will inform the user that they need to set a new Analytics cookie 
B)  Analytics will not be able to associate user behavior data with past data collected 
C)  Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page 
D)  Analytics will recognize users when they return 
A)  Analytics will inform the user that they need to set a new Analytics cookie 
B)  Analytics will not be able to associate user behavior data with past data collected 
C)  Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page 
D)  Analytics will recognize users when they return

Question 14

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

Accepted Answer

A)  AdWords Keywords 
B)  Hour of Day 
C)  Destination URLs 
D)  Placements 
E)  Campaigns 
A)  AdWords Keywords 
B)  Hour of Day 
C)  Destination URLs 
D)  Placements 
E)  Campaigns

Question 15

When configuring a goal, why is it useful to assign a goal value?

Accepted Answer

A)  To attribute monetary value to a non e-commerce site 
B)  To calculate e-commerce metrics 
C)  To determine the popularity of webpages 
D)  You must assign a goal value in order to track conversions 
A)  To attribute monetary value to a non e-commerce site 
B)  To calculate e-commerce metrics 
C)  To determine the popularity of webpages 
D)  You must assign a goal value in order to track conversions

Question 16

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

Accepted Answer

A)  Create a new view and apply an advanced filter that deletes page data outside the subdirectory 
B)  Create a duplicate view and add a filter: select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory 
C)  Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory 
D)  Create a new web property and add the new tracking code to the pages on the subdirectory 
A)  Create a new view and apply an advanced filter that deletes page data outside the subdirectory 
B)  Create a duplicate view and add a filter: select "Include only traffic to a subdirectory" from the Filter Type drop down, and specify the subdirectory 
C)  Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory 
D)  Create a new web property and add the new tracking code to the pages on the subdirectory

Question 17

What URL tag does AdWords add to the destination URL using autotagging?

Accepted Answer

A)  urlid= 
B)  adid= 
C)  utm= 
D)  gclid= 
A)  urlid= 
B)  adid= 
C)  utm= 
D)  gclid=

Question 18

Custom Dimensions can be used as which of the following?

Accepted Answer

A)  Primary dimensions in Custom Reports 
B)  Secondary dimensions in Standard reports 
C)  All of the above 
D)  Secondary dimensions in Custom Reports 
A)  Primary dimensions in Custom Reports 
B)  Secondary dimensions in Standard reports 
C)  All of the above 
D)  Secondary dimensions in Custom Reports

Question 19

When you share a link to a custom report, you share the data in the report.

Accepted Answer

A) True 
 B)False

Question 20

The demographics and interest category information in Google Analytics comes from:

Accepted Answer

A)  the DoubleClick third-party cookie 
B)  Google Tag Manager 
C)  survey data filled out by users 
D)  Information that you upload from your CRM 
E)  The AdWords first-party cookie 
A)  the DoubleClick third-party cookie 
B)  Google Tag Manager 
C)  survey data filled out by users 
D)  Information that you upload from your CRM 
E)  The AdWords first-party cookie

If you would like to quickly generate campaign tags for tracking, what tool should you use?

New views can include website data from before the view was created.

Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

Auto-tagging is a feature that is used with which type of traffic?

What is the main purpose of the Mutli-Channel funnel report?

Which report would best help you identify potential browser issues with your website traffic?

Which of the following is an advantage of implementing Google Tag Manager?

Which of the following represents a macro conversion for an ecommerce site?

If you wanted to track what search terms customers used to find products on your website, what would you set up?

It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.

Multi-channel Funnel reports can credit conversions across which of these channels?

Which of these represents the hierarchical structure of a Google Analytics account?

What will happen if a user clears the Analytics cookie from their browser?

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

When configuring a goal, why is it useful to assign a goal value?

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

What URL tag does AdWords add to the destination URL using autotagging?

Custom Dimensions can be used as which of the following?

When you share a link to a custom report, you share the data in the report.

The demographics and interest category information in Google Analytics comes from:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 9: Looker Business Analyst

If you would like to quickly generate campaign tags for tracking, what tool should you use?

New views can include website data from before the view was created.

Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs.

Auto-tagging is a feature that is used with which type of traffic?

What is the main purpose of the Mutli-Channel funnel report?

Which report would best help you identify potential browser issues with your website traffic?

Which of the following is an advantage of implementing Google Tag Manager?

Which of the following represents a macro conversion for an ecommerce site?

If you wanted to track what search terms customers used to find products on your website, what would you set up?

It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.

Multi-channel Funnel reports can credit conversions across which of these channels?

Which of these represents the hierarchical structure of a Google Analytics account?

What will happen if a user clears the Analytics cookie from their browser?

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

When configuring a goal, why is it useful to assign a goal value?

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

What URL tag does AdWords add to the destination URL using autotagging?

Custom Dimensions can be used as which of the following?

When you share a link to a custom report, you share the data in the report.

The demographics and interest category information in Google Analytics comes from:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters