Question 1

Channel X has an Assisted/Last Interaction Conversion value of exactly 1. Which of the following is true?

Accepted Answer

A)  Channel X equally initiates and assists conversions 
B)  Channel X always initiates conversions 
C)  Channel X is always the last click before conversion 
D)  None of these is true 
A)  Channel X equally initiates and assists conversions 
B)  Channel X always initiates conversions 
C)  Channel X is always the last click before conversion 
D)  None of these is true

Question 2

Which of the following most accurately describes the concept of attribution in digital analytics?

Accepted Answer

A)  calculating cost per click 
B)  determining a user's device 
C)  calculating ROI 
D)  assigning credit for conversions 
E)  determining a traffic source 
A)  calculating cost per click 
B)  determining a user's device 
C)  calculating ROI 
D)  assigning credit for conversions 
E)  determining a traffic source

Question 3

Which report helps you understand which kinds of mobile devices were used to visit your website?

Accepted Answer

A)  Mobile > Devices report 
B)  All Traffic > Source/Medium report 
C)  Site Content > Landing Page report 
D)  Technology > Network report 
A)  Mobile > Devices report 
B)  All Traffic > Source/Medium report 
C)  Site Content > Landing Page report 
D)  Technology > Network report

Question 4

Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?

Accepted Answer

A)  Location reports 
B)  Language 
C)  Frequency & Recency reports 
D)  New vs. Returning reports 
E)  Engagement reports
F) Browser & OS reports
G) Mobile reports 
A)  Location reports 
B)  Language 
C)  Frequency & Recency reports 
D)  New vs. Returning reports 
E)  Engagement reports
F) Browser & OS reports
G) Mobile reports

Question 5

To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?

Accepted Answer

A)  Data Import 
B)  Browser cookies 
C)  The Networking protocol 
D)  The Measurement Protocol 
A)  Data Import 
B)  Browser cookies 
C)  The Networking protocol 
D)  The Measurement Protocol

Question 6

Applying segments to your reports can help you isolate data for which of the following groups?

Accepted Answer

A)  Users 25 to 34 years of age who have their browser set to Spanish 
B)  Users that viewed a page on your website and then watched a video 
C)  Users that engaged in your social media or email campaigns 
D)  Users who have children 
A)  Users 25 to 34 years of age who have their browser set to Spanish 
B)  Users that viewed a page on your website and then watched a video 
C)  Users that engaged in your social media or email campaigns 
D)  Users who have children

Question 7

What is the hierarchy of the Google Analytics data model?

Accepted Answer

A)  User > Session > Interactions 
B)  Sessions > Visitors > Interactions 
C)  Sessions > Users > Interactions 
D)  Interactions > Users > Sessions 
A)  User > Session > Interactions 
B)  Sessions > Visitors > Interactions 
C)  Sessions > Users > Interactions 
D)  Interactions > Users > Sessions

Question 8

Custom Dimensions can be used in which of the following reports?

Accepted Answer

A)  As primary dimensions in Standard reports 
B)  As secondary dimensions in Standard reports 
C)  As primary dimensions in Custom Reports 
D)  As custom metrics in Custom Reports 
A)  As primary dimensions in Standard reports 
B)  As secondary dimensions in Standard reports 
C)  As primary dimensions in Custom Reports 
D)  As custom metrics in Custom Reports

Question 9

Which of the following is a "source" in Google Analytics?

Accepted Answer

A)  googlemerchandisestore.com 
B)  (direct) 
C)  Google 
D)  Email 
A)  googlemerchandisestore.com 
B)  (direct) 
C)  Google 
D)  Email

Question 10

During data Processing, Google Analytics:

Accepted Answer

A)  transforms the raw data from Collection using the Configuration settings 
B)  collects the data from Analytics tracking code added to a website, mobile application or other digital environment 
C)  lets you access and analyze your data using the Reporting interface 
D)  lets you adjust Configuration settings before data is collected 
A)  transforms the raw data from Collection using the Configuration settings 
B)  collects the data from Analytics tracking code added to a website, mobile application or other digital environment 
C)  lets you access and analyze your data using the Reporting interface 
D)  lets you adjust Configuration settings before data is collected

Question 11

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Accepted Answer

A)  Real-Time 
B)  Intelligence 
C)  Annotations 
D)  Secondary dimensions 
A)  Real-Time 
B)  Intelligence 
C)  Annotations 
D)  Secondary dimensions

Question 12

What is an attribution model in Google Analytics?

Accepted Answer

A)  the set of rules that determine which AdWords ads are credited with a conversion 
B)  the set of rules for assigning sessions to new vs returning users 
C)  the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths 
D)  the set of rules for assigning specific interest categories 
A)  the set of rules that determine which AdWords ads are credited with a conversion 
B)  the set of rules for assigning sessions to new vs returning users 
C)  the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths 
D)  the set of rules for assigning specific interest categories

Question 13

Every metric may be combined with every dimension in Google Analytics.

Accepted Answer

A) True 
 B)False

Question 14

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

Accepted Answer

A)  You are possibly targeting the wrong audience who is not as interested in your product 
B)  The navigation between the second and third steps of the purchase process could be improved 
C)  You should consider directing traffic through a different entrance point of your goal 
D)  all of the above 
A)  You are possibly targeting the wrong audience who is not as interested in your product 
B)  The navigation between the second and third steps of the purchase process could be improved 
C)  You should consider directing traffic through a different entrance point of your goal 
D)  all of the above

Question 15

If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?

Accepted Answer

A)  Pivot view 
B)  Comparison view 
C)  Performance view 
D)  Percentage view 
A)  Pivot view 
B)  Comparison view 
C)  Performance view 
D)  Percentage view

Question 16

In the Linear attribution model,

Accepted Answer

A)  each touchpoint in the conversion path share equal credit for the conversion 
B)  the last touchpoint receives 100% of the credit for the conversion 
C)  the touchpoints closest in time to the conversion get most of the credit 
D)  the first touchpoint receives 100% credit for the conversion 
A)  each touchpoint in the conversion path share equal credit for the conversion 
B)  the last touchpoint receives 100% of the credit for the conversion 
C)  the touchpoints closest in time to the conversion get most of the credit 
D)  the first touchpoint receives 100% credit for the conversion

Question 17

Which of the following statements are true?

Accepted Answer

A)  If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it. 
B)  To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites. 
C)  Once a view is deleted it can be restored using the trash can feature. 
D)  When a new view is created, it will show the historical data from the first view you created for the property. 
A)  If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it. 
B)  To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites. 
C)  Once a view is deleted it can be restored using the trash can feature. 
D)  When a new view is created, it will show the historical data from the first view you created for the property.

Question 18

Which are the four main parts of the Google Analytics platform?

Accepted Answer

A)  Configuration, Processing, Reporting, and Recollection 
B)  Configuration, Collection, Progressing, and Reporting 
C)  Collection, Configuration, Processing, and Reporting 
D)  Collection, Processing, Continuation, and Reporting 
A)  Configuration, Processing, Reporting, and Recollection 
B)  Configuration, Collection, Progressing, and Reporting 
C)  Collection, Configuration, Processing, and Reporting 
D)  Collection, Processing, Continuation, and Reporting

Question 19

You can combine a metric X with a dimension Y in Google Analytics

Accepted Answer

A)  as long as sampling is not required 
B)  if X and Y have been precalculated together in an aggregate table 
C)  if X and Y are in the same channel grouping 
D)  if X and Y have the same campaign 
E)  if X and Y have the same scope 
A)  as long as sampling is not required 
B)  if X and Y have been precalculated together in an aggregate table 
C)  if X and Y are in the same channel grouping 
D)  if X and Y have the same campaign 
E)  if X and Y have the same scope

Question 20

If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately.

Accepted Answer

A) True 
 B)False

Channel X has an Assisted/Last Interaction Conversion value of exactly 1. Which of the following is true?

Which of the following most accurately describes the concept of attribution in digital analytics?

Which report helps you understand which kinds of mobile devices were used to visit your website?

Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?

To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?

Applying segments to your reports can help you isolate data for which of the following groups?

What is the hierarchy of the Google Analytics data model?

Custom Dimensions can be used in which of the following reports?

Which of the following is a "source" in Google Analytics?

During data Processing, Google Analytics:

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

What is an attribution model in Google Analytics?

Every metric may be combined with every dimension in Google Analytics.

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?

In the Linear attribution model,

Which of the following statements are true?

Which are the four main parts of the Google Analytics platform?

You can combine a metric X with a dimension Y in Google Analytics

If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately.

Google AdWords: Display Advertising

Google AdWords Fundamentals

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Exam 9: Looker Business Analyst

Channel X has an Assisted/Last Interaction Conversion value of exactly 1. Which of the following is true?

Which of the following most accurately describes the concept of attribution in digital analytics?

Which report helps you understand which kinds of mobile devices were used to visit your website?

Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?

To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?

Applying segments to your reports can help you isolate data for which of the following groups?

What is the hierarchy of the Google Analytics data model?

Custom Dimensions can be used in which of the following reports?

Which of the following is a "source" in Google Analytics?

During data Processing, Google Analytics:

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

What is an attribution model in Google Analytics?

Every metric may be combined with every dimension in Google Analytics.

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?

In the Linear attribution model,

Which of the following statements are true?

Which are the four main parts of the Google Analytics platform?

You can combine a metric X with a dimension Y in Google Analytics

If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately.

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters