Exam 2: Google AdWords Fundamentals

Which is the highest level of account access available in AdWords?

Which are the correct steps for setting up a campaign that will run on automatic placements only?

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies?

Which is the best way to monitor the performance of a newly created video ad?

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:

A co-worker needs to log into someone else's AdWords account to make changes and manage access levels. Which would be the appropriate AdWords account access level to assign to that co-worker?

Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?

During campaign creation, advertisers can choose to place their ads on:

How can advertisers using click-to-play video ads grab the attention of their viewers?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:

Quality Score is calculated as a measure of:

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

When a campaign is showing as "Pending" within AdWords, it is:

Advertisers should use Google Website Optimizer when:

Which might negatively affect the performance of a video ad on the Google Display Network?

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call or newsletter sign-up -we may:

Which is a benefit of Manager Defined Spend (MDS)?