Question 1

The Site Search reports show:

Accepted Answer

A)  how users search your site 
B)  traffic coming from search engines 
C)  traffic coming from Google organic search 
D)  traffic coming from Google paid search 
A)  how users search your site 
B)  traffic coming from search engines 
C)  traffic coming from Google organic search 
D)  traffic coming from Google paid search

Question 2

What is an assisted conversion?

Accepted Answer

A)  When one goal completion leads to another 
B)  When one traffic source results in a later goal completion through another traffic source 
C)  An AdWords view through conversion 
D)  When AdWords visitors returns to the site directly to convert 
A)  When one goal completion leads to another 
B)  When one traffic source results in a later goal completion through another traffic source 
C)  An AdWords view through conversion 
D)  When AdWords visitors returns to the site directly to convert

Question 3

Once a view is deleted it cannot be restored.

Accepted Answer

A) True 
 B)False

Question 4

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?

Accepted Answer

A)  an offline sale 
B)  an online sale 
C)  a view of the home page 
D)  All of these are micro conversions for this site. 
E)  Use of the "customize your watch" tool 
A)  an offline sale 
B)  an online sale 
C)  a view of the home page 
D)  All of these are micro conversions for this site. 
E)  Use of the "customize your watch" tool

Question 5

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

Accepted Answer

A)  add a primary dimension 
B)  sort the table by sessions from highest to lowest 
C)  use a pivot table with two dimensions 
D)  add a secondary dimension 
E)  apply a table filter 
A)  add a primary dimension 
B)  sort the table by sessions from highest to lowest 
C)  use a pivot table with two dimensions 
D)  add a secondary dimension 
E)  apply a table filter

Question 6

What is the first step of analytics planning?

Accepted Answer

A)  Document your technical infrastructure 
B)  Implement Google Analytics 
C)  Create your implementation plan 
D)  Define your overall measurement plan and business objectives 
A)  Document your technical infrastructure 
B)  Implement Google Analytics 
C)  Create your implementation plan 
D)  Define your overall measurement plan and business objectives

Question 7

By default, an Analytics session ends when inactive for:

Accepted Answer

A)  15 minutes 
B)  30 minutes 
C)  45 minutes 
D)  60 minutes 
A)  15 minutes 
B)  30 minutes 
C)  45 minutes 
D)  60 minutes

Question 8

Which of the following is a "medium" in Google Analytics?

Accepted Answer

A)  Organic 
B)  CPC 
C)  Referral 
D)  mail.google.com 
A)  Organic 
B)  CPC 
C)  Referral 
D)  mail.google.com

Question 9

You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

Accepted Answer

A)  Behavior 
B)  Conversion 
C)  Admin 
D)  Audience 
E)  Acquisition D 
A)  Behavior 
B)  Conversion 
C)  Admin 
D)  Audience 
E)  Acquisition D

Question 10

Why might a site have a high Bounce Rate? Check all that apply.

Accepted Answer

A)  The landing page of the site has extra Event Tracking implemented to track additional actions besides pageviews. 
B)  The ads that bring the users to the site set different expectations than the landing page. 
C)  The site only has one page (e.g. a simple bloG.. 
D)  The page that your users typically land on doesn't have enough information or a good call-to-action. 
A)  The landing page of the site has extra Event Tracking implemented to track additional actions besides pageviews. 
B)  The ads that bring the users to the site set different expectations than the landing page. 
C)  The site only has one page (e.g. a simple bloG.. 
D)  The page that your users typically land on doesn't have enough information or a good call-to-action.

Question 11

The User ID feature is commonly used with which of the following website layouts?

Accepted Answer

A)  Users can create an account on your website and log in on all types of devices 
B)  Users can navigate between your website and multiple subdomains within one session 
C)  Users must navigate to a 3rd party shopping cart domain to complete a purchase 
D)  You have content that displays on another domain through an iFrame 
A)  Users can create an account on your website and log in on all types of devices 
B)  Users can navigate between your website and multiple subdomains within one session 
C)  Users must navigate to a 3rd party shopping cart domain to complete a purchase 
D)  You have content that displays on another domain through an iFrame

Question 12

Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

Accepted Answer

A)  View ? Account ? Property 
B)  Property ? Account ? View 
C)  Account ? View ? Property 
D)  Account ? Property ? View 
A)  View ? Account ? Property 
B)  Property ? Account ? View 
C)  Account ? View ? Property 
D)  Account ? Property ? View

Question 13

Which of these can you NOT share using The Solutions Gallery?

Accepted Answer

A)  Segments 
B)  Custom reports 
C)  Custom Dimensions 
D)  Goals 
A)  Segments 
B)  Custom reports 
C)  Custom Dimensions 
D)  Goals

Question 14

Which of these may be imported to define a remarketing audience? (select all that apply)

Accepted Answer

A)  Pre-defined Segment 
B)  Custom Segment 
C)  Goals 
D)  Channel Groupings 
A)  Pre-defined Segment 
B)  Custom Segment 
C)  Goals 
D)  Channel Groupings

Question 15

Which of the following are true about segmentation?

Accepted Answer

A)  Segmentation can help you find the underlying causes of changes to your aggregate data. 
B)  Segmentation allows you to isolate and analyze subsets of your data. 
C)  Segmentation should generally not be used without Real-Time reporting. 
D)  Segmentation is a technique that should only be used by experienced analysts. 
A)  Segmentation can help you find the underlying causes of changes to your aggregate data. 
B)  Segmentation allows you to isolate and analyze subsets of your data. 
C)  Segmentation should generally not be used without Real-Time reporting. 
D)  Segmentation is a technique that should only be used by experienced analysts.

Question 16

By default, Google Analytics can only collect behavioral data from web-connected systems.

Accepted Answer

A) True 
 B)False

Question 17

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Accepted Answer

A)  Track actual revenue from your conversions 
B)  Analyze the conversion funnel on your website 
C)  Compare goal conversions and measure changes and improvements to your site 
D)  Track real-time revenue for your business 
A)  Track actual revenue from your conversions 
B)  Analyze the conversion funnel on your website 
C)  Compare goal conversions and measure changes and improvements to your site 
D)  Track real-time revenue for your business

Question 18

What is required for User ID to track users across different devices?

Accepted Answer

A)  A new Analytics account for reporting 
B)  Google Tag Manager 
C)  Sign-in that generates and sets unique IDs 
D)  All of the above 
A)  A new Analytics account for reporting 
B)  Google Tag Manager 
C)  Sign-in that generates and sets unique IDs 
D)  All of the above

Question 19

Setting up goals allows you to see________.

Accepted Answer

A)  bounce rate 
B)  conversion rates 
C)  a list of transactions 
D)  ecommerce revenue 
A)  bounce rate 
B)  conversion rates 
C)  a list of transactions 
D)  ecommerce revenue

Question 20

The following are examples of dimensions:

Accepted Answer

A)  Traffic source 
B)  Page name 
C)  Country 
D)  Unique visitors 
A)  Traffic source 
B)  Page name 
C)  Country 
D)  Unique visitors

The Site Search reports show:

What is an assisted conversion?

Once a view is deleted it cannot be restored.

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

What is the first step of analytics planning?

By default, an Analytics session ends when inactive for:

Which of the following is a "medium" in Google Analytics?

You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

Why might a site have a high Bounce Rate? Check all that apply.

The User ID feature is commonly used with which of the following website layouts?

Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

Which of these can you NOT share using The Solutions Gallery?

Which of these may be imported to define a remarketing audience? (select all that apply)

Which of the following are true about segmentation?

By default, Google Analytics can only collect behavioral data from web-connected systems.

Assigning a value to a Google Analytics Goal allows you to do which of the following?

What is required for User ID to track users across different devices?

Setting up goals allows you to see________.

The following are examples of dimensions:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 9: Looker Business Analyst

The Site Search reports show:

What is an assisted conversion?

Once a view is deleted it cannot be restored.

Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site?

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

What is the first step of analytics planning?

By default, an Analytics session ends when inactive for:

Which of the following is a "medium" in Google Analytics?

You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?

Why might a site have a high Bounce Rate? Check all that apply.

The User ID feature is commonly used with which of the following website layouts?

Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

Which of these can you NOT share using The Solutions Gallery?

Which of these may be imported to define a remarketing audience? (select all that apply)

Which of the following are true about segmentation?

By default, Google Analytics can only collect behavioral data from web-connected systems.

Assigning a value to a Google Analytics Goal allows you to do which of the following?

What is required for User ID to track users across different devices?

Setting up goals allows you to see________.

The following are examples of dimensions:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters