Question 1

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Accepted Answer

A)  Annotations 
B)  Real-Time 
C)  Intelligence Alert 
D)  Secondary Dimensions 
A)  Annotations 
B)  Real-Time 
C)  Intelligence Alert 
D)  Secondary Dimensions

Question 2

Which of the following groups could you target with Dynamic Remarketing?

Accepted Answer

A)  Users who viewed your homepage 
B)  Users who sign up to your email newsletter 
C)  Users who viewed product detail pages 
D)  Users who abandoned their shopping carts 
A)  Users who viewed your homepage 
B)  Users who sign up to your email newsletter 
C)  Users who viewed product detail pages 
D)  Users who abandoned their shopping carts

Question 3

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Accepted Answer

A)  Device Category 
B)  landing page 
C)  Campaign 
D)  A and C only 
E)  A, B, and C 
A)  Device Category 
B)  landing page 
C)  Campaign 
D)  A and C only 
E)  A, B, and C

Question 4

Which of the following are "hit" types tracked by Google Analytics?

Accepted Answer

A)  pageviews 
B)  events 
C)  all of these answers are correct 
D)  transactions 
A)  pageviews 
B)  events 
C)  all of these answers are correct 
D)  transactions

Question 5

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Accepted Answer

A)  Ecommerce Conversion Rate 
B)  Bounce Rate 
C)  Pages/Visit 
D)  Visits 
E)  Page Value 
A)  Ecommerce Conversion Rate 
B)  Bounce Rate 
C)  Pages/Visit 
D)  Visits 
E)  Page Value

Question 6

Which of these are required for Multi-channel Funnels?

Accepted Answer

A)  Advertising Features 
B)  Custom Dimension 
C)  Goals or Ecommerce 
D)  In-page Analysis 
A)  Advertising Features 
B)  Custom Dimension 
C)  Goals or Ecommerce 
D)  In-page Analysis

Question 7

Which of the following are examples of Sources? Select all that apply.

Accepted Answer

A)  Email 
B)  Example.com 
C)  Search 
D)  Google 
E)  Display 
A)  Email 
B)  Example.com 
C)  Search 
D)  Google 
E)  Display

Question 8

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Accepted Answer

A)  Email traffic will always appear as referral and cannot be tracked separately 
B)  Email is default medium in Google Analytics and will automatically appear in your reports 
C)  Email traffic can be tracked using manual tagging with UTM parameters 
A)  Email traffic will always appear as referral and cannot be tracked separately 
B)  Email is default medium in Google Analytics and will automatically appear in your reports 
C)  Email traffic can be tracked using manual tagging with UTM parameters

Question 9

Which report helps identify which browsers may have had problems with your website?

Accepted Answer

A)  The Active Users report 
B)  The New vs Returning report 
C)  The Source/Medium report 
D)  The Browser & OS report 
A)  The Active Users report 
B)  The New vs Returning report 
C)  The Source/Medium report 
D)  The Browser & OS report

Question 10

Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed.

Accepted Answer

A) True 
 B)False

Question 11

Which report indicates the pages of your website where users first arrived?

Accepted Answer

A)  Location report 
B)  Pages report 
C)  All Pages report 
D)  Landing Pages report 
A)  Location report 
B)  Pages report 
C)  All Pages report 
D)  Landing Pages report

Question 12

Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking?

Accepted Answer

A)  search 
B)  referral 
C)  cpc 
D)  organic 
E)  email
F) display
G) ppc
H) (nonE., when the traffic source is "direct" 
A)  search 
B)  referral 
C)  cpc 
D)  organic 
E)  email
F) display
G) ppc
H) (nonE., when the traffic source is "direct"

Question 13

Which of the following metrics would allow you to assess AdWords campaign profitability?

Accepted Answer

A)  Revenue per Click 
B)  CTR 
C)  ROI 
D)  Margin 
E)  CPM 
A)  Revenue per Click 
B)  CTR 
C)  ROI 
D)  Margin 
E)  CPM

Question 14

Which of the following Multi-Channel Funnels reports would you use to see the most common sequences of marketing touch points that lead to conversions on your site or app?

Accepted Answer

A)  Assisted Conversions 
B)  Top Conversion Paths 
C)  Time Lag 
D)  Path Length 
A)  Assisted Conversions 
B)  Top Conversion Paths 
C)  Time Lag 
D)  Path Length

Question 15

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

Accepted Answer

A)  Behavior 
B)  Conversion 
C)  Audience 
D)  Admin 
E)  Acquisition 
A)  Behavior 
B)  Conversion 
C)  Audience 
D)  Admin 
E)  Acquisition

Question 16

What are the two methods of importing external data into Google Analytics using Dimension Widening?

Accepted Answer

A)  Linking to Google Spreadsheets 
B)  Using the Mobile SDKs 
C)  Using the API 
D)  Uploading a spreadsheet or CSV file 
A)  Linking to Google Spreadsheets 
B)  Using the Mobile SDKs 
C)  Using the API 
D)  Uploading a spreadsheet or CSV file

Question 17

For mobile applications, Google Analytics will use the same JavaScript tracking code as websites.

Accepted Answer

A) True 
 B)False

Question 18

Filters may be applied retroactively to any data that has been processed

Accepted Answer

A) True 
 B)False

Question 19

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

Accepted Answer

A)  tax amount 
B)  credit card number 
C)  billing city 
D)  purchase amount 
E)  product SKU(s) 
A)  tax amount 
B)  credit card number 
C)  billing city 
D)  purchase amount 
E)  product SKU(s)

Question 20

What will happen if you install the same default tracking code on pages with different domains?

Accepted Answer

A)  Analytics will alert you about duplicate data collection 
B)  Analytics will associate these users and sessions with their respective domains 
C)  Analytics will associate these users and sessions with a single domain 
D)  Analytics will not associate these users and sessions with any domain 
A)  Analytics will alert you about duplicate data collection 
B)  Analytics will associate these users and sessions with their respective domains 
C)  Analytics will associate these users and sessions with a single domain 
D)  Analytics will not associate these users and sessions with any domain

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Which of the following groups could you target with Dynamic Remarketing?

Which of the following are "hit" types tracked by Google Analytics?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Which of these are required for Multi-channel Funnels?

Which of the following are examples of Sources? Select all that apply.

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Which report helps identify which browsers may have had problems with your website?

Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed.

Which report indicates the pages of your website where users first arrived?

Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking?

Which of the following metrics would allow you to assess AdWords campaign profitability?

Which of the following Multi-Channel Funnels reports would you use to see the most common sequences of marketing touch points that lead to conversions on your site or app?

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

What are the two methods of importing external data into Google Analytics using Dimension Widening?

For mobile applications, Google Analytics will use the same JavaScript tracking code as websites.

Filters may be applied retroactively to any data that has been processed

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

What will happen if you install the same default tracking code on pages with different domains?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

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Exam 9: Looker Business Analyst

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Which of the following groups could you target with Dynamic Remarketing?

Which of the following are "hit" types tracked by Google Analytics?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Which of these are required for Multi-channel Funnels?

Which of the following are examples of Sources? Select all that apply.

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Which report helps identify which browsers may have had problems with your website?

Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed.

Which report indicates the pages of your website where users first arrived?

Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking?

Which of the following metrics would allow you to assess AdWords campaign profitability?

Which of the following Multi-Channel Funnels reports would you use to see the most common sequences of marketing touch points that lead to conversions on your site or app?

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

What are the two methods of importing external data into Google Analytics using Dimension Widening?

For mobile applications, Google Analytics will use the same JavaScript tracking code as websites.

Filters may be applied retroactively to any data that has been processed

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

What will happen if you install the same default tracking code on pages with different domains?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters