Question 1

What does the "Users" metric measure?

Accepted Answer

A)  The total number of visits to your website 
B)  Users that had at least one session on your site in the given date range 
C)  Users that landed on the homepage of your website 
D)  Users who have signed up to an email newsletter on your website 
A)  The total number of visits to your website 
B)  Users that had at least one session on your site in the given date range 
C)  Users that landed on the homepage of your website 
D)  Users who have signed up to an email newsletter on your website

Question 2

When will the Analytics tracking code send an event hit to Google Analytics?

Accepted Answer

A)  Every time a user performs an action with event tracking implemented 
B)  Every time a user makes a reservation 
C)  Every time a user adds an event to their calendar 
D)  Every time a user performs an action with pageview tracking implemented 
A)  Every time a user performs an action with event tracking implemented 
B)  Every time a user makes a reservation 
C)  Every time a user adds an event to their calendar 
D)  Every time a user performs an action with pageview tracking implemented

Question 3

What is Bounce Rate?

Accepted Answer

A)  the percentage of visits when a visitor viewed only one page and then exited without a second interaction on the site 
B)  the percentage of times unique visitors returned to your website in a given time period 
C)  the percentage of sessions for which a visitor exits from your homepage 
D)  the percentage of site exits 
A)  the percentage of visits when a visitor viewed only one page and then exited without a second interaction on the site 
B)  the percentage of times unique visitors returned to your website in a given time period 
C)  the percentage of sessions for which a visitor exits from your homepage 
D)  the percentage of site exits

Question 4

Custom Reports will only display data for the date range selected at the time the report is created.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following technologies on your site influence how you implement Analytics?

Accepted Answer

A)  Server redirects 
B)  Query string parameters 
C)  Flash and AJAX events 
D)  Responsive web design 
E)  all of these answers are correct 
A)  Server redirects 
B)  Query string parameters 
C)  Flash and AJAX events 
D)  Responsive web design 
E)  all of these answers are correct

Question 6

Which of the following are measures of traffic volume?

Accepted Answer

A)  Avg. Time on Site 
B)  Margin 
C)  Bounce Rate 
D)  Visits 
A)  Avg. Time on Site 
B)  Margin 
C)  Bounce Rate 
D)  Visits

Question 7

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

Accepted Answer

A)  set up Real-Time reporting 
B)  set up a dashboard 
C)  set up an event goal 
D)  set up a custom report 
A)  set up Real-Time reporting 
B)  set up a dashboard 
C)  set up an event goal 
D)  set up a custom report

Question 8

Which of these is NOT a benefit of using segments in your data analysis?

Accepted Answer

A)  You can analyze users by single or multi-session conditions 
B)  You can isolate and analyze specific conversions paths using conversion segments 
C)  You can compare behavior metrics for groups of users live Converters vs non Converters 
D)  You can permanently modify the data in your view 
A)  You can analyze users by single or multi-session conditions 
B)  You can isolate and analyze specific conversions paths using conversion segments 
C)  You can compare behavior metrics for groups of users live Converters vs non Converters 
D)  You can permanently modify the data in your view

Question 9

Which of the following metrics shows the number of times your ads were displayed?

Accepted Answer

A)  Impressions 
B)  CTR 
C)  Visits 
D)  Clicks 
E)  Pageviews 
A)  Impressions 
B)  CTR 
C)  Visits 
D)  Clicks 
E)  Pageviews

Question 10

Which of the following is a valid tagged custom campaign?

Accepted Answer

A)  www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring 
B)  www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter 
C)  www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks 
D)  www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1 
E)  none of the above 
A)  www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring 
B)  www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter 
C)  www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks 
D)  www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1 
E)  none of the above

Question 11

To use Analytics to track user behavior on your website, what must you add to each page of your site?

Accepted Answer

A)  PHP tracking code 
B)  Google Analytics account number only 
C)  Google Analytics tracking code 
D)  A permissions button 
A)  PHP tracking code 
B)  Google Analytics account number only 
C)  Google Analytics tracking code 
D)  A permissions button

Question 12

Which type of Custom Report shows a static sortable table with rows of data?

Accepted Answer

A)  Pivot Table 
B)  Map Overlay 
C)  Flat Table 
D)  Explorer 
A)  Pivot Table 
B)  Map Overlay 
C)  Flat Table 
D)  Explorer

Question 13

The tracking code in Google Analytics:

Accepted Answer

A)  connects data to your specific Google Analytics account 
B)  sends data back to your Google Analytics account for reporting 
C)  tracks changes in your AdWords account 
D)  identifies new and returning users 
A)  connects data to your specific Google Analytics account 
B)  sends data back to your Google Analytics account for reporting 
C)  tracks changes in your AdWords account 
D)  identifies new and returning users

Question 14

Segments are applied before sampling, so even if your data is being sampled, your segments will not be.

Accepted Answer

A) True 
 B)False

Question 15

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

Accepted Answer

A)  The games on your site are highly interactive. 
B)  A typical session on your site involves filling out at least 3 forms. 
C)  The default session timeout length is set dynamically by Google Analytics and you cannot change it. 
D)  The average length of videos on your site is 35 minutes. 
E)  The average article on your site takes 4 minutes to read. 
A)  The games on your site are highly interactive. 
B)  A typical session on your site involves filling out at least 3 forms. 
C)  The default session timeout length is set dynamically by Google Analytics and you cannot change it. 
D)  The average length of videos on your site is 35 minutes. 
E)  The average article on your site takes 4 minutes to read.

Question 16

Which of the following questions can be answered using the goal flow report?

Accepted Answer

A)  Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over? 
B)  Are there a lot of unexpected exits from a step in the middle of my conversion funnel? 
C)  Are there any steps in my conversion process that don't perform well on mobile devices compared to desktop devices? 
D)  Do visitors usually start my conversion process from the first step or somewhere in the middle? 
E)  All of these can be answered using the goal flow report. 
A)  Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over? 
B)  Are there a lot of unexpected exits from a step in the middle of my conversion funnel? 
C)  Are there any steps in my conversion process that don't perform well on mobile devices compared to desktop devices? 
D)  Do visitors usually start my conversion process from the first step or somewhere in the middle? 
E)  All of these can be answered using the goal flow report.

Question 17

Smart Goals are created automatically by Google's machine-learning algorithms.

Accepted Answer

A) True 
 B)False

Question 18

Which campaign parameter is NOT standard in Google Analytics?

Accepted Answer

A)  utm_adgroup 
B)  utm_source 
C)  utm_medium 
D)  utm_content 
A)  utm_adgroup 
B)  utm_source 
C)  utm_medium 
D)  utm_content

Question 19

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

Accepted Answer

A)  2 
B)  0 
C)  5 
D)  1 
A)  2 
B)  0 
C)  5 
D)  1

Question 20

Custom Reports in Google Analytics let you do which of the following?

Accepted Answer

A)  Use multiple dimensions together in the same report 
B)  Create a report with Custom Metrics 
C)  Use a Custom Dimension as a primary dimension 
D)  Include customer names and addresses 
A)  Use multiple dimensions together in the same report 
B)  Create a report with Custom Metrics 
C)  Use a Custom Dimension as a primary dimension 
D)  Include customer names and addresses

What does the "Users" metric measure?

When will the Analytics tracking code send an event hit to Google Analytics?

What is Bounce Rate?

Custom Reports will only display data for the date range selected at the time the report is created.

Which of the following technologies on your site influence how you implement Analytics?

Which of the following are measures of traffic volume?

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

Which of these is NOT a benefit of using segments in your data analysis?

Which of the following metrics shows the number of times your ads were displayed?

Which of the following is a valid tagged custom campaign?

To use Analytics to track user behavior on your website, what must you add to each page of your site?

Which type of Custom Report shows a static sortable table with rows of data?

The tracking code in Google Analytics:

Segments are applied before sampling, so even if your data is being sampled, your segments will not be.

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

Which of the following questions can be answered using the goal flow report?

Smart Goals are created automatically by Google's machine-learning algorithms.

Which campaign parameter is NOT standard in Google Analytics?

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

Custom Reports in Google Analytics let you do which of the following?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

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Exam 9: Looker Business Analyst

What does the "Users" metric measure?

When will the Analytics tracking code send an event hit to Google Analytics?

What is Bounce Rate?

Custom Reports will only display data for the date range selected at the time the report is created.

Which of the following technologies on your site influence how you implement Analytics?

Which of the following are measures of traffic volume?

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

Which of these is NOT a benefit of using segments in your data analysis?

Which of the following metrics shows the number of times your ads were displayed?

Which of the following is a valid tagged custom campaign?

To use Analytics to track user behavior on your website, what must you add to each page of your site?

Which type of Custom Report shows a static sortable table with rows of data?

The tracking code in Google Analytics:

Segments are applied before sampling, so even if your data is being sampled, your segments will not be.

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

Which of the following questions can be answered using the goal flow report?

Smart Goals are created automatically by Google's machine-learning algorithms.

Which campaign parameter is NOT standard in Google Analytics?

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?

Custom Reports in Google Analytics let you do which of the following?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters