Question 1

Which of the following are examples of Mediums? Select all that apply.

Accepted Answer

A)  Conversion 
B)  Example.com 
C)  Google 
D)  Email 
E)  All of these are Mediums. 
A)  Conversion 
B)  Example.com 
C)  Google 
D)  Email 
E)  All of these are Mediums.

Question 2

What does Google Analytics call a URL that passes parameters of useful information for reporting?

Accepted Answer

A)  A data stream 
B)  A hit 
C)  A dimension 
D)  A metric 
A)  A data stream 
B)  A hit 
C)  A dimension 
D)  A metric

Question 3

Which report can compare metrics based on user acquisition date over a series of weeks?

Accepted Answer

A)  User Explorer report 
B)  Users Flow report 
C)  Cohort Analysis report 
D)  Active Users report 
A)  User Explorer report 
B)  Users Flow report 
C)  Cohort Analysis report 
D)  Active Users report

Question 4

You want to measure the percentage of sessions during which the user clicks a "product detail" button. Which of the following would you need to do in order to see this information?

Accepted Answer

A)  Track the button as a page view and look at the Events Overview 
B)  Track the button with an event and set up an event goal 
C)  Enable the button as a KPI and set up a dashboard 
D)  Set up a "product details" button in the ecommerce JavaScript 
E)  None of these options will work 
A)  Track the button as a page view and look at the Events Overview 
B)  Track the button with an event and set up an event goal 
C)  Enable the button as a KPI and set up a dashboard 
D)  Set up a "product details" button in the ecommerce JavaScript 
E)  None of these options will work

Question 5

Which of the following would prevent data from appearing in a Custom Report?

Accepted Answer

A)  You've applied a filter that filters out all of your data 
B)  You haven't shared that Custom report with users in the same view 
C)  You have included dimensions and metrics of different scopes 
D)  You've applied too many dimensions to the Custom report 
A)  You've applied a filter that filters out all of your data 
B)  You haven't shared that Custom report with users in the same view 
C)  You have included dimensions and metrics of different scopes 
D)  You've applied too many dimensions to the Custom report

Question 6

Filters allow you to reprocess historical data from before the filter was applied.

Accepted Answer

A) True 
 B)False

Question 7

Google Analytics Goals let you specify:

Accepted Answer

A)  which users are likely to convert 
B)  which interactions should be used to calculate conversions 
C)  which users spend the most time on your home page 
D)  which page or screen is the first of a user's visit 
A)  which users are likely to convert 
B)  which interactions should be used to calculate conversions 
C)  which users spend the most time on your home page 
D)  which page or screen is the first of a user's visit

Question 8

Which user characteristic may NOT be used to change keyword bids in AdWords?

Accepted Answer

A)  ad preference 
B)  location 
C)  device 
D)  time of day 
A)  ad preference 
B)  location 
C)  device 
D)  time of day

Question 9

Which report shows a visual representation of user interactions on your website?

Accepted Answer

A)  Landing Pages report 
B)  Behavior Flow report 
C)  Content Drilldown report 
D)  Treemaps report 
A)  Landing Pages report 
B)  Behavior Flow report 
C)  Content Drilldown report 
D)  Treemaps report

Question 10

Which of the following could you use to set targets for your measurement plan?

Accepted Answer

A)  Your historical site performance 
B)  Third-party industry benchmark data 
C)  Internal expectations from your business leadership 
D)  A random guess 
A)  Your historical site performance 
B)  Third-party industry benchmark data 
C)  Internal expectations from your business leadership 
D)  A random guess

Question 11

Which of the following types of traffic will show in the "Campaigns" report?

Accepted Answer

A)  Visits from Google AdWords campaigns that have autotagging enabled 
B)  Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging 
C)  Visits from all links tagged with the parameter utm_medium=cpc 
D)  Visits from all links tagged with the utm_campaign parameter 
A)  Visits from Google AdWords campaigns that have autotagging enabled 
B)  Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging 
C)  Visits from all links tagged with the parameter utm_medium=cpc 
D)  Visits from all links tagged with the utm_campaign parameter

Question 12

If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use?

Accepted Answer

A)  Cohort Analysis report 
B)  Active Users report 
C)  Users Flow report 
D)  Behavior Overview report 
A)  Cohort Analysis report 
B)  Active Users report 
C)  Users Flow report 
D)  Behavior Overview report

Question 13

By default, when will Google Analytics NOT be able to identify sessions from the same user?

Accepted Answer

A)  When the sessions happen in the same browser on the same day 
B)  When the sessions happen in different browsers on the same device 
C)  When the sessions happen in the same browser on the same device 
D)  When the sessions share the same browser cookie 
A)  When the sessions happen in the same browser on the same day 
B)  When the sessions happen in different browsers on the same device 
C)  When the sessions happen in the same browser on the same device 
D)  When the sessions share the same browser cookie

Question 14

The URL for the homepage of your site is example.com/index. You would like this to appear as "/home" in your Pages report. How can this be achieved?

Accepted Answer

A)  Use a Search and Replace custom filter on the Request URI field where Search Strings is "/index" and Replace String is "/home" 
B)  Use a Search and Replace custom filter on the Request URI field where Search String is "www.example.com/index" and Replace String is "www.example.com/home" 
A)  Use a Search and Replace custom filter on the Request URI field where Search Strings is "/index" and Replace String is "/home" 
B)  Use a Search and Replace custom filter on the Request URI field where Search String is "www.example.com/index" and Replace String is "www.example.com/home"

Question 15

To track website behavior data with Google Analytics, which steps will you need to complete?

Accepted Answer

A)  Install Google Analytics software on your desktop 
B)  Create an Analytics account 
C)  Add the Analytics tracking code to each page of your site 
D)  Download the Analytics app 
A)  Install Google Analytics software on your desktop 
B)  Create an Analytics account 
C)  Add the Analytics tracking code to each page of your site 
D)  Download the Analytics app

Question 16

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Accepted Answer

A)  Traffic type 
B)  Language 
C)  Device Category 
D)  B and C only 
E)  A, B, and C 
A)  Traffic type 
B)  Language 
C)  Device Category 
D)  B and C only 
E)  A, B, and C

Question 17

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

Accepted Answer

A)  Annotations 
B)  Real-Time 
C)  Secondary dimensions 
D)  Intelligence Alerts 
A)  Annotations 
B)  Real-Time 
C)  Secondary dimensions 
D)  Intelligence Alerts

Question 18

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Accepted Answer

A)  Assisted Conversion Value 
B)  Conversion Rate 
C)  First Interaction (Click) Conversions 
D)  none of these metrics 
A)  Assisted Conversion Value 
B)  Conversion Rate 
C)  First Interaction (Click) Conversions 
D)  none of these metrics

Question 19

If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply?

Accepted Answer

A)  Filter 1: include U.S. > Filter 2: include Canada 
B)  Filter 1: include Canada > Filter 2: include U.S. 
C)  Filter 1: include U.S. and Canada 
D)  Filter 1: exclude Europe and Asia 
A)  Filter 1: include U.S. > Filter 2: include Canada 
B)  Filter 1: include Canada > Filter 2: include U.S. 
C)  Filter 1: include U.S. and Canada 
D)  Filter 1: exclude Europe and Asia

Question 20

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

Accepted Answer

A)  Measurement Protocol 
B)  any of these would be appropriate 
C)  Campaign Tracking parameter 
D)  JavaScript tracking code 
E)  Google Analytics mobile SDK 
A)  Measurement Protocol 
B)  any of these would be appropriate 
C)  Campaign Tracking parameter 
D)  JavaScript tracking code 
E)  Google Analytics mobile SDK

Which of the following are examples of Mediums? Select all that apply.

What does Google Analytics call a URL that passes parameters of useful information for reporting?

Which report can compare metrics based on user acquisition date over a series of weeks?

You want to measure the percentage of sessions during which the user clicks a "product detail" button. Which of the following would you need to do in order to see this information?

Which of the following would prevent data from appearing in a Custom Report?

Filters allow you to reprocess historical data from before the filter was applied.

Google Analytics Goals let you specify:

Which user characteristic may NOT be used to change keyword bids in AdWords?

Which report shows a visual representation of user interactions on your website?

Which of the following could you use to set targets for your measurement plan?

Which of the following types of traffic will show in the "Campaigns" report?

If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use?

By default, when will Google Analytics NOT be able to identify sessions from the same user?

The URL for the homepage of your site is example.com/index. You would like this to appear as "/home" in your Pages report. How can this be achieved?

To track website behavior data with Google Analytics, which steps will you need to complete?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply?

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 9: Looker Business Analyst

Which of the following are examples of Mediums? Select all that apply.

What does Google Analytics call a URL that passes parameters of useful information for reporting?

Which report can compare metrics based on user acquisition date over a series of weeks?

You want to measure the percentage of sessions during which the user clicks a "product detail" button. Which of the following would you need to do in order to see this information?

Which of the following would prevent data from appearing in a Custom Report?

Filters allow you to reprocess historical data from before the filter was applied.

Google Analytics Goals let you specify:

Which user characteristic may NOT be used to change keyword bids in AdWords?

Which report shows a visual representation of user interactions on your website?

Which of the following could you use to set targets for your measurement plan?

Which of the following types of traffic will show in the "Campaigns" report?

If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use?

By default, when will Google Analytics NOT be able to identify sessions from the same user?

The URL for the homepage of your site is example.com/index. You would like this to appear as "/home" in your Pages report. How can this be achieved?

To track website behavior data with Google Analytics, which steps will you need to complete?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply?

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters