Question 1

Each query sent to the Reporting API must specify:

Accepted Answer

A)  the start and end dates 
B)  the name of the standard report you wish to use 
C)  which metrics to display 
D)  the ID of the account view that the data should be retrieved from 
A)  the start and end dates 
B)  the name of the standard report you wish to use 
C)  which metrics to display 
D)  the ID of the account view that the data should be retrieved from

Question 2

Which of the following metrics would most strongly suggest a poorly performing landing page?

Accepted Answer

A) Bounce Rate > 90% B) % New Visits > 90% C) Session Duration > 5 minutes D) Bounce Rate < 90% E) None of these answers A) Bounce Rate > 90% B) % New Visits > 90% C) Session Duration > 5 minutes D) Bounce Rate < 90% E) None of these answers

Question 3

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

Accepted Answer

A)  pageviews 
B)  events 
C)  transactions 
D)  A and B only 
E)  A, B, and C 
A)  pageviews 
B)  events 
C)  transactions 
D)  A and B only 
E)  A, B, and C

Question 4

Which of the following types of data can be collected and reported in the Site Speed reports?

Accepted Answer

A)  button click response time 
B)  how quickly images load 
C)  All of these are tracked by the Site Speed reports. 
D)  page-load time for a sample of pageviews on your site 
E)  how quickly the browser parses a page and makes it available for user interaction 
A)  button click response time 
B)  how quickly images load 
C)  All of these are tracked by the Site Speed reports. 
D)  page-load time for a sample of pageviews on your site 
E)  how quickly the browser parses a page and makes it available for user interaction

Question 5

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

Accepted Answer

A)  Browser 
B)  Device category 
C)  Language 
D)  All of these dimensions 
E)  None of these dimensions 
A)  Browser 
B)  Device category 
C)  Language 
D)  All of these dimensions 
E)  None of these dimensions

Question 6

Which of the following would be most useful for ranking pages according to revenue contribution?

Accepted Answer

A)  Page Value 
B)  Bounce Rate 
C)  Revenue 
D)  ROI 
E)  Margin 
A)  Page Value 
B)  Bounce Rate 
C)  Revenue 
D)  ROI 
E)  Margin

Question 7

Which of the following would be most useful for optimizing landing pages?

Accepted Answer

A)  Unique Visits 
B)  Unique Pageviews 
C)  Visits 
D)  Pageviews 
E)  Bounce Rate 
A)  Unique Visits 
B)  Unique Pageviews 
C)  Visits 
D)  Pageviews 
E)  Bounce Rate

Question 8

What is the purpose of the URL builder?

Accepted Answer

A)  to generate a URL with tracking parameters 
B)  to optimize landing pages 
C)  using the URL builder is required in order to track AdWords visits 
D)  to generate the URL tracking parameters that need to be appended to an organic search result 
A)  to generate a URL with tracking parameters 
B)  to optimize landing pages 
C)  using the URL builder is required in order to track AdWords visits 
D)  to generate the URL tracking parameters that need to be appended to an organic search result

Question 9

What is a "metric" in Google Analytics?

Accepted Answer

A)  A dimension that can help you analyze site performance. 
B)  The dates in your date range. 
C)  A segment of data separated out in a report for comparison. 
D)  The numbers in a data set often paired with dimensions. 
A)  A dimension that can help you analyze site performance. 
B)  The dates in your date range. 
C)  A segment of data separated out in a report for comparison. 
D)  The numbers in a data set often paired with dimensions.

Question 10

Which of the following Behavior metrics shows the number of sessions that included a view of a page?

Accepted Answer

A)  Visits 
B)  Unique Pageviews 
C)  Pageviews 
D)  Bounce rate 
E)  Unique Visits 
A)  Visits 
B)  Unique Pageviews 
C)  Pageviews 
D)  Bounce rate 
E)  Unique Visits

Question 11

Similar to the JavaScript and mobile SDKs, you'll need to include a tracking ID with each hit collected by the Measurement Protocol.

Accepted Answer

A) True 
 B)False

Question 12

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy - user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Accepted Answer

A)  Session (metric) + Page (dimension) 
B)  Bounce rate (metric) / Event Action (dimension) 
C)  Sessions (metric) / city (dimension) 
D)  All of the above are valid dimension / metric combination 
A)  Session (metric) + Page (dimension) 
B)  Bounce rate (metric) / Event Action (dimension) 
C)  Sessions (metric) / city (dimension) 
D)  All of the above are valid dimension / metric combination

Question 13

Which of the following are examples of Sources?

Accepted Answer

A)  example.com 
B)  mail.google.com 
C)  All of these are possible Sources. 
D)  (direct) 
E)  google 
A)  example.com 
B)  mail.google.com 
C)  All of these are possible Sources. 
D)  (direct) 
E)  google

Question 14

How could you discover whether users were viewing your website on mobile devices?

Accepted Answer

A)  The Exit Pages report under "Site Content" 
B)  The Landing Page report under "Site Content" 
C)  The Engagement report under "Behavior" 
D)  The Devices report under "Mobile" 
A)  The Exit Pages report under "Site Content" 
B)  The Landing Page report under "Site Content" 
C)  The Engagement report under "Behavior" 
D)  The Devices report under "Mobile"

Question 15

What is a benefit of using Google Analytics for Remarketing?

Accepted Answer

A)  You can target customers who have previously been to your site with customized creatives. 
B)  You can create remarketing lists without making any changes to your existing GA tag. 
C)  You can create remarketing lists based on custom segments and targets, for example, users who've been to your site more than once in a 30 day period. 
D)  A and C only 
E)  A, B, and C 
A)  You can target customers who have previously been to your site with customized creatives. 
B)  You can create remarketing lists without making any changes to your existing GA tag. 
C)  You can create remarketing lists based on custom segments and targets, for example, users who've been to your site more than once in a 30 day period. 
D)  A and C only 
E)  A, B, and C

Question 16

You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main "macro conversion" for your site?

Accepted Answer

A)  A potential customer visits a lead form, but doesn't fill it out or submit it. 
B)  A potential customer fills out and submits a lead form. 
C)  A potential customer downloads a spec sheet for one of your machines. 
D)  A potential customer signs up for your weekly newsletter. 
E)  A potential customer joins your social media community. 
A)  A potential customer visits a lead form, but doesn't fill it out or submit it. 
B)  A potential customer fills out and submits a lead form. 
C)  A potential customer downloads a spec sheet for one of your machines. 
D)  A potential customer signs up for your weekly newsletter. 
E)  A potential customer joins your social media community.

Question 17

A session in Google Analytics consists of:

Accepted Answer

A)  The reports generated by users over a specific period of time 
B)  Interactions or hits from a specific user for all time 
C)  Interactions or hits from a specific user over a defined period of time 
D)  A group of users getting together in person to discuss analytics 
A)  The reports generated by users over a specific period of time 
B)  Interactions or hits from a specific user for all time 
C)  Interactions or hits from a specific user over a defined period of time 
D)  A group of users getting together in person to discuss analytics

Question 18

Which of the following Audience reports would you use to see how often users return to your site?

Accepted Answer

A)  Location reports 
B)  Language 
C)  Frequency & Recency reports 
D)  New vs. Returning reports 
E)  Engagement reports
F) Browser & OS reports
G) Mobile reports 
A)  Location reports 
B)  Language 
C)  Frequency & Recency reports 
D)  New vs. Returning reports 
E)  Engagement reports
F) Browser & OS reports
G) Mobile reports

Question 19

Which of these is NOT a benefit of using segments in your data analysis?

Accepted Answer

A)  You can analyze users by single or multi-session conditions 
B)  You can isolate and analyze specific conversion paths using conversion segments 
C)  You can compare behavior metrics for groups of users like Converters vs non Converters 
D)  You can permanently modify the data in your view 
A)  You can analyze users by single or multi-session conditions 
B)  You can isolate and analyze specific conversion paths using conversion segments 
C)  You can compare behavior metrics for groups of users like Converters vs non Converters 
D)  You can permanently modify the data in your view

Question 20

Google Analytics can identify that two sessions are from the same user if:

Accepted Answer

A)  the sessions happen in the same browser on the same device 
B)  the sessions happen on the same day 
C)  the sessions happen in the same browser 
D)  the sessions occur within 30 minutes of each other 
A)  the sessions happen in the same browser on the same device 
B)  the sessions happen on the same day 
C)  the sessions happen in the same browser 
D)  the sessions occur within 30 minutes of each other

Each query sent to the Reporting API must specify:

Which of the following metrics would most strongly suggest a poorly performing landing page?

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

Which of the following types of data can be collected and reported in the Site Speed reports?

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

Which of the following would be most useful for ranking pages according to revenue contribution?

Which of the following would be most useful for optimizing landing pages?

What is the purpose of the URL builder?

What is a "metric" in Google Analytics?

Which of the following Behavior metrics shows the number of sessions that included a view of a page?

Similar to the JavaScript and mobile SDKs, you'll need to include a tracking ID with each hit collected by the Measurement Protocol.

Which of the following are examples of Sources?

How could you discover whether users were viewing your website on mobile devices?

What is a benefit of using Google Analytics for Remarketing?

You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main "macro conversion" for your site?

A session in Google Analytics consists of:

Which of the following Audience reports would you use to see how often users return to your site?

Which of these is NOT a benefit of using segments in your data analysis?

Google Analytics can identify that two sessions are from the same user if:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

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Exam 9: Looker Business Analyst

Each query sent to the Reporting API must specify:

Which of the following metrics would most strongly suggest a poorly performing landing page?

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:

Which of the following types of data can be collected and reported in the Site Speed reports?

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

Which of the following would be most useful for ranking pages according to revenue contribution?

Which of the following would be most useful for optimizing landing pages?

What is the purpose of the URL builder?

What is a "metric" in Google Analytics?

Which of the following Behavior metrics shows the number of sessions that included a view of a page?

Similar to the JavaScript and mobile SDKs, you'll need to include a tracking ID with each hit collected by the Measurement Protocol.

Which of the following are examples of Sources?

How could you discover whether users were viewing your website on mobile devices?

What is a benefit of using Google Analytics for Remarketing?

You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main "macro conversion" for your site?

A session in Google Analytics consists of:

Which of the following Audience reports would you use to see how often users return to your site?

Which of these is NOT a benefit of using segments in your data analysis?

Google Analytics can identify that two sessions are from the same user if:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters