Question 1

Where in the HTML of your webpage should you place your Analytics tracking code?

Accepted Answer

A) Just before the closing tag of your website B) Just after the opening tag of your website C) Just after the opening tag of your website D) Just before the closing tag of your website A) Just before the closing tag of your website B) Just after the opening tag of your website C) Just after the opening tag of your website D) Just before the closing tag of your website

Question 2

What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?

Accepted Answer

A)  Medium, Source, and Content 
B)  Medium, Source, and Campaign 
C)  Campaign, Content, and Term 
D)  Source, Content, and Term 
A)  Medium, Source, and Content 
B)  Medium, Source, and Campaign 
C)  Campaign, Content, and Term 
D)  Source, Content, and Term

Question 3

Which report can show you how well particular sections of your website content performed?

Accepted Answer

A)  Location report 
B)  Content Drilldown report 
C)  Frequency and Recency report 
D)  Top Events report 
A)  Location report 
B)  Content Drilldown report 
C)  Frequency and Recency report 
D)  Top Events report

Question 4

The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

Accepted Answer

A)  retrieval 
B)  expediency 
C)  sampling 
D)  configuration 
A)  retrieval 
B)  expediency 
C)  sampling 
D)  configuration

Question 5

Which of the following are valid scopes for dimensions?

Accepted Answer

A)  user level, campaign level, session level, hit level 
B)  campaign level, session level, hit level 
C)  session level, hit level 
D)  none of these answers is correct 
E)  user level, session level, hit level 
A)  user level, campaign level, session level, hit level 
B)  campaign level, session level, hit level 
C)  session level, hit level 
D)  none of these answers is correct 
E)  user level, session level, hit level

Question 6

You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?

Accepted Answer

A)  Google Analytics will allow you to create this report, and the report makes sense since you chose to combine hit-level metrics with the hit-level dimension Page Title. 
B)  Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title. 
C)  Google Analytics will not allow you to create this report. 
A)  Google Analytics will allow you to create this report, and the report makes sense since you chose to combine hit-level metrics with the hit-level dimension Page Title. 
B)  Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title. 
C)  Google Analytics will not allow you to create this report.

Question 7

By default, which of these is NOT considered a "source" in Google Analytics?

Accepted Answer

A)  email 
B)  (direct) 
C)  googlemerchandisestore.com 
D)  google 
A)  email 
B)  (direct) 
C)  googlemerchandisestore.com 
D)  google

Question 8

Metrics cannot be paired with dimensions of the same scope.

Accepted Answer

A) True 
 B)False

Question 9

Which data table display compares report metrics to the website average?

Accepted Answer

A)  Percentage 
B)  Performance 
C)  Comparison 
D)  Pivot 
A)  Percentage 
B)  Performance 
C)  Comparison 
D)  Pivot

Question 10

When you create a new Channel Grouping in a view, you can:

Accepted Answer

A)  immediately select it in the Acquisition Overview and Channel reports 
B)  apply it retroactively and see historical data classified by our new channel definitions 
C)  change how reports display your data, without changing the data itself 
D)  A and C only 
E)  A, B, and C 
A)  immediately select it in the Acquisition Overview and Channel reports 
B)  apply it retroactively and see historical data classified by our new channel definitions 
C)  change how reports display your data, without changing the data itself 
D)  A and C only 
E)  A, B, and C

Question 11

Which is the recommended parameter for identifying different versions of an ad?

Accepted Answer

A)  utm_ad 
B)  utm_medium 
C)  utm_creative 
D)  utm_content 
A)  utm_ad 
B)  utm_medium 
C)  utm_creative 
D)  utm_content

Question 12

Which of the following are configurations that permanently modify your data during the processing stage?

Accepted Answer

A)  Channel Groups 
B)  Content Groups 
C)  Custom Reports 
D)  Filters 
E)  Goals
F) JavaScript Customization 
A)  Channel Groups 
B)  Content Groups 
C)  Custom Reports 
D)  Filters 
E)  Goals
F) JavaScript Customization

Question 13

Which of these channels is NOT included in the default Channels report?

Accepted Answer

A)  Organic Search 
B)  Display 
C)  Device 
D)  Direct 
A)  Organic Search 
B)  Display 
C)  Device 
D)  Direct

Question 14

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions." You can adjust the sampling rate of the report by:

Accepted Answer

A)  changing the sampling rate in your view settings 
B)  adjusting the session timeout control 
C)  adjusting a control in the reporting interface for greater or less precision 
D)  You cannot adjust the sample data 
A)  changing the sampling rate in your view settings 
B)  adjusting the session timeout control 
C)  adjusting a control in the reporting interface for greater or less precision 
D)  You cannot adjust the sample data

Question 15

Which of the following are true about segmentation?

Accepted Answer

A)  Segmentation allows you to combine data from multiple web properties in your reports. 
B)  Segmentation allows you to isolate and analyze subsets of your data. 
C)  Segmentation is a technique that should only be used by experienced analysts. 
D)  Segmentation can help you find the underlying causes of changes to your aggregate data. 
A)  Segmentation allows you to combine data from multiple web properties in your reports. 
B)  Segmentation allows you to isolate and analyze subsets of your data. 
C)  Segmentation is a technique that should only be used by experienced analysts. 
D)  Segmentation can help you find the underlying causes of changes to your aggregate data.

Question 16

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Accepted Answer

A)  Primary conversion 
B)  Assisted conversion 
C)  Second-to-last-click attribution 
D)  Last-click attribution 
A)  Primary conversion 
B)  Assisted conversion 
C)  Second-to-last-click attribution 
D)  Last-click attribution

Question 17

You can only apply a Custom Dimension to data that was collected after you created the dimension.

Accepted Answer

A) True 
 B)False

Question 18

What is the order of steps when defining a measurement plan?

Accepted Answer

A)  Business objectives > key actions > KPIs 
B)  KPIs > key actions > business objectives 
C)  Key actions > KPIs > business objectives 
D)  Business objectives > KPIs > key actions 
A)  Business objectives > key actions > KPIs 
B)  KPIs > key actions > business objectives 
C)  Key actions > KPIs > business objectives 
D)  Business objectives > KPIs > key actions

Question 19

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

Accepted Answer

A)  Custom dimensions 
B)  Goal tracking 
C)  Data import 
D)  Custom channel groupings 
A)  Custom dimensions 
B)  Goal tracking 
C)  Data import 
D)  Custom channel groupings

Question 20

When does the tracking code send a pageview hit to Google Analytics?

Accepted Answer

A)  Every time a user clicks a video 
B)  Every time a user adds an item to a shopping cart 
C)  Every time a user searches on your website 
D)  Every time a user loads a webpage with embedded tracking code 
A)  Every time a user clicks a video 
B)  Every time a user adds an item to a shopping cart 
C)  Every time a user searches on your website 
D)  Every time a user loads a webpage with embedded tracking code

Where in the HTML of your webpage should you place your Analytics tracking code?

What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?

Which report can show you how well particular sections of your website content performed?

The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

Which of the following are valid scopes for dimensions?

You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?

By default, which of these is NOT considered a "source" in Google Analytics?

Metrics cannot be paired with dimensions of the same scope.

Which data table display compares report metrics to the website average?

When you create a new Channel Grouping in a view, you can:

Which is the recommended parameter for identifying different versions of an ad?

Which of the following are configurations that permanently modify your data during the processing stage?

Which of these channels is NOT included in the default Channels report?

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions." You can adjust the sampling rate of the report by:

Which of the following are true about segmentation?

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

You can only apply a Custom Dimension to data that was collected after you created the dimension.

What is the order of steps when defining a measurement plan?

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

When does the tracking code send a pageview hit to Google Analytics?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

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Exam 9: Looker Business Analyst

Where in the HTML of your webpage should you place your Analytics tracking code?

What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?

Which report can show you how well particular sections of your website content performed?

The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

Which of the following are valid scopes for dimensions?

You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?

By default, which of these is NOT considered a "source" in Google Analytics?

Metrics cannot be paired with dimensions of the same scope.

Which data table display compares report metrics to the website average?

When you create a new Channel Grouping in a view, you can:

Which is the recommended parameter for identifying different versions of an ad?

Which of the following are configurations that permanently modify your data during the processing stage?

Which of these channels is NOT included in the default Channels report?

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions." You can adjust the sampling rate of the report by:

Which of the following are true about segmentation?

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

You can only apply a Custom Dimension to data that was collected after you created the dimension.

What is the order of steps when defining a measurement plan?

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

When does the tracking code send a pageview hit to Google Analytics?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters