Exam 9: Looker Business Analyst

In a measurement plan, what are macro-conversions?

What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account?

Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

You should include Google Analytics tracking code on every page of a website you want to track.

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals?

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must: