Question 1

To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

Accepted Answer

A) True 
 B)False

Question 2

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Accepted Answer

A)  View filters 
B)  Advanced Segments 
C)  Report filters 
D)  Custom Dimensions 
A)  View filters 
B)  Advanced Segments 
C)  Report filters 
D)  Custom Dimensions

Question 3

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Accepted Answer

A)  First Interaction model 
B)  Last Interaction model 
C)  Last Non-Direct Click model 
D)  Linear model 
A)  First Interaction model 
B)  Last Interaction model 
C)  Last Non-Direct Click model 
D)  Linear model

Question 4

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

Accepted Answer

A)  Location reports 
B)  Language 
C)  Frequency & Recency reports 
D)  New vs. Returning reports 
E)  Engagement reports
F) Browser & OS reports
G) Mobile reports 
A)  Location reports 
B)  Language 
C)  Frequency & Recency reports 
D)  New vs. Returning reports 
E)  Engagement reports
F) Browser & OS reports
G) Mobile reports

Question 5

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

Accepted Answer

A)  One account, one property, no views 
B)  One account, two properties 
C)  One account, one property, two views 
D)  One account, one property, one view, because you can't use Google Analytics to track the mobile app 
A)  One account, one property, no views 
B)  One account, two properties 
C)  One account, one property, two views 
D)  One account, one property, one view, because you can't use Google Analytics to track the mobile app

Question 6

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

Accepted Answer

A)  Analytics Intelligence 
B)  Data Import 
C)  Segments 
D)  Annotations 
E)  Custom Reports 
A)  Analytics Intelligence 
B)  Data Import 
C)  Segments 
D)  Annotations 
E)  Custom Reports

Question 7

A customer visits your site four times in a month before making a $100 purchase on your site. She first comes to your site by clicking on a search ad, then a social media ad, then another search ad, and finally a display ad. If you're using a linear attribution model, how much conversion credit could be assigned to the last display ad?

Accepted Answer

A)  $0 
B)  $25 
C)  $50 
D)  $100 
A)  $0 
B)  $25 
C)  $50 
D)  $100

Question 8

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

Accepted Answer

A)  All Pages 
B)  Content Drilldown 
C)  Landing Pages 
D)  Exit Pages 
E)  Site Speed
F) Site Search
G) Events 
A)  All Pages 
B)  Content Drilldown 
C)  Landing Pages 
D)  Exit Pages 
E)  Site Speed
F) Site Search
G) Events

Question 9

Third-party data may be joined with the Google Analytics data collected via the tracking code.

Accepted Answer

A) True 
 B)False

Question 10

When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?

Accepted Answer

A)  when encrypted 
B)  in custom campaigns only 
C)  never 
A)  when encrypted 
B)  in custom campaigns only 
C)  never

Question 11

In order to set up ecommerce tracking, you need to_________. Select all that apply.

Accepted Answer

A)  have linked an AdWords account with your Google Analytics account 
B)  enable ecommerce tracking in at least one of the views for a property 
C)  add ecommerce tracking JavaScript to your receipt page or "transaction complete" page 
D)  add an ecommerce campaign variable to your URLs 
A)  have linked an AdWords account with your Google Analytics account 
B)  enable ecommerce tracking in at least one of the views for a property 
C)  add ecommerce tracking JavaScript to your receipt page or "transaction complete" page 
D)  add an ecommerce campaign variable to your URLs

Question 12

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Accepted Answer

A) True 
 B)False

Question 13

By selecting "Share Template Link" you can share your dashboard and your data with another user.

Accepted Answer

A) True 
 B)False

Question 14

Filters can modify the data in your Google Analytics reports by:

Accepted Answer

A)  including data 
B)  excluding data 
C)  exporting data 
D)  changing how data looks in reports 
A)  including data 
B)  excluding data 
C)  exporting data 
D)  changing how data looks in reports

Question 15

Which of the following suggests a poorly performing landing page?

Accepted Answer

A) Bounce Rate > 90% B) Bounce Rate 90% D) % New Visits < 90% E) None of these answers A) Bounce Rate > 90% B) Bounce Rate 90% D) % New Visits < 90% E) None of these answers

Question 16

Why is it important to keep one unfiltered view when using filters with Google Analytics?

Accepted Answer

A)  To ensure you can always access the original data 
B)  In order to configure Goals 
C)  In order to use a filter for multiple views 
D)  There is no reason to have an unfiltered view 
A)  To ensure you can always access the original data 
B)  In order to configure Goals 
C)  In order to use a filter for multiple views 
D)  There is no reason to have an unfiltered view

Question 17

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

Accepted Answer

A) True 
 B)False

Question 18

To recognize users across different devices, what feature must you enable?

Accepted Answer

A)  Audience Definitions 
B)  Attribution Models 
C)  User ID 
D)  AdWords Linking 
A)  Audience Definitions 
B)  Attribution Models 
C)  User ID 
D)  AdWords Linking

Question 19

Which of the following are possible uses of views within a single Google Analytics account?

Accepted Answer

A)  To look more closely at traffic to a specific part of a site (a page or selection of pages) 
B)  To limit a user's access to a subset of data 
C)  To track domains that belong to another account 
D)  To look more closely at traffic to a specific subdomain 
A)  To look more closely at traffic to a specific part of a site (a page or selection of pages) 
B)  To limit a user's access to a subset of data 
C)  To track domains that belong to another account 
D)  To look more closely at traffic to a specific subdomain

Question 20

Which of the following could be measured by defining a goal in Google Analytics?

Accepted Answer

A)  The percentage of sessions that result in a site registration 
B)  The percentage of sessions that are unique 
C)  The percentage of sessions which contain three or more pageviews 
D)  The percentage of sessions during which users spend at least 2 minutes on the site 
A)  The percentage of sessions that result in a site registration 
B)  The percentage of sessions that are unique 
C)  The percentage of sessions which contain three or more pageviews 
D)  The percentage of sessions during which users spend at least 2 minutes on the site

To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

Third-party data may be joined with the Google Analytics data collected via the tracking code.

When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?

In order to set up ecommerce tracking, you need to_________. Select all that apply.

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

By selecting "Share Template Link" you can share your dashboard and your data with another user.

Filters can modify the data in your Google Analytics reports by:

Which of the following suggests a poorly performing landing page?

Why is it important to keep one unfiltered view when using filters with Google Analytics?

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

To recognize users across different devices, what feature must you enable?

Which of the following are possible uses of views within a single Google Analytics account?

Which of the following could be measured by defining a goal in Google Analytics?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 9: Looker Business Analyst

To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

Third-party data may be joined with the Google Analytics data collected via the tracking code.

When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?

In order to set up ecommerce tracking, you need to_________. Select all that apply.

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

By selecting "Share Template Link" you can share your dashboard and your data with another user.

Filters can modify the data in your Google Analytics reports by:

Which of the following suggests a poorly performing landing page?

Why is it important to keep one unfiltered view when using filters with Google Analytics?

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

To recognize users across different devices, what feature must you enable?

Which of the following are possible uses of views within a single Google Analytics account?

Which of the following could be measured by defining a goal in Google Analytics?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters