Multiple Choice
A customer visits your site four times in a month before making a $100 purchase on your site. She first comes to your site by clicking on a search ad, then a social media ad, then another search ad, and finally a display ad. If you're using a linear attribution model, how much conversion credit could be assigned to the last display ad?
A) $0
B) $25
C) $50
D) $100
Correct Answer:
Verified
Correct Answer:
Verified
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