Question 1

The same type of Google Analytics tracking code should be used for both a website and a mobile app.

Accepted Answer

A) True 
 B)False

Question 2

It is recommended that you place the Google Analytics javascript tracking code:

Accepted Answer

A) just after the opening tag B) just before the closing tag C) just after the opening tag A) just after the opening tag B) just before the closing tag C) just after the opening tag

Question 3

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

Accepted Answer

A)  City, and Goal Conversion Rate as a secondary dimension 
B)  Operating System, and City as a secondary dimension 
C)  Goal Conversion Rate, and City as a secondary dimension 
D)  any one of these options 
A)  City, and Goal Conversion Rate as a secondary dimension 
B)  Operating System, and City as a secondary dimension 
C)  Goal Conversion Rate, and City as a secondary dimension 
D)  any one of these options

Question 4

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign's success?

Accepted Answer

A)  bounce rate 
B)  session duration 
C)  pageviews 
D)  conversion rate 
A)  bounce rate 
B)  session duration 
C)  pageviews 
D)  conversion rate

Question 5

Which of the following is the correct format for a custom campaign parameter added to a URL?

Accepted Answer

A)  www.googlemerchandisestore.com/?utm campaign=fallsale 
B)  www.googlemerchandisestore.com/?utm_campaign=fallsale 
C)  www.googlemerchandisestore.com/?utm_campaign=fall_sale 
D)  www.googlemerchandisestore.com/?utm_campaign = fall sale 
A)  www.googlemerchandisestore.com/?utm campaign=fallsale 
B)  www.googlemerchandisestore.com/?utm_campaign=fallsale 
C)  www.googlemerchandisestore.com/?utm_campaign=fall_sale 
D)  www.googlemerchandisestore.com/?utm_campaign = fall sale

Question 6

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

Accepted Answer

A)  The tracking code has been altered and is reporting incorrectly 
B)  There is a new referral source that is directing a lot of new traffic to the site 
C)  There is unidentified referral traffic that is likely bot traffic 
D)  New pages or subdomains have been recently indexed in organic search 
E)  All of the above 
A)  The tracking code has been altered and is reporting incorrectly 
B)  There is a new referral source that is directing a lot of new traffic to the site 
C)  There is unidentified referral traffic that is likely bot traffic 
D)  New pages or subdomains have been recently indexed in organic search 
E)  All of the above

Question 7

Which of these CANNOT be collected by the default Analytics tracking code?

Accepted Answer

A)  Browser language setting 
B)  User's favorite website 
C)  Device and operating system 
D)  Page visits 
A)  Browser language setting 
B)  User's favorite website 
C)  Device and operating system 
D)  Page visits

Question 8

To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?

Accepted Answer

A)  The Google Search Center 
B)  The Google Analytics Center 
C)  The Google Merchant Center 
D)  The Google Help Center 
A)  The Google Search Center 
B)  The Google Analytics Center 
C)  The Google Merchant Center 
D)  The Google Help Center

Question 9

Which of the following is true of ROI?

Accepted Answer

A)  If Cost is $5 and Revenue is $5, your ROI is 50% 
B)  If Cost is $5 and Revenue is $5, your ROI is 100% 
C)  If Cost is $5 and Revenue is $5, your ROI is 0% 
D)  If Cost is $5 and Revenue is $5, your ROI is 20% 
E)  None of these answers are true of ROI 
A)  If Cost is $5 and Revenue is $5, your ROI is 50% 
B)  If Cost is $5 and Revenue is $5, your ROI is 100% 
C)  If Cost is $5 and Revenue is $5, your ROI is 0% 
D)  If Cost is $5 and Revenue is $5, your ROI is 20% 
E)  None of these answers are true of ROI

Question 10

Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below. "Digital analytics" is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.

Accepted Answer

A)  numeric, continual change, customers, audience 
B)  quantitative, continual improvement, customers, outcomes 
C)  numeric, continual improvement, customers, audience 
D)  quantitative, continual change, customers, outcomes 
A)  numeric, continual change, customers, audience 
B)  quantitative, continual improvement, customers, outcomes 
C)  numeric, continual improvement, customers, audience 
D)  quantitative, continual change, customers, outcomes

Question 11

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Accepted Answer

A)  Last Interaction model 
B)  Last Non-Direct Click model 
C)  Linear model 
D)  First Interaction model 
A)  Last Interaction model 
B)  Last Non-Direct Click model 
C)  Linear model 
D)  First Interaction model

Question 12

You can apply a Custom Dimension to data you collected before you created the dimension and made it active.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following are possible ways to view the dimension "Ad Content" in your Google Analytics AdWords reports?

Accepted Answer

A)  Switch the primary dimension in the AdWords Campaigns report to "Ad Content" 
B)  Switch the primary dimension in the AdWords Keywords report to "Ad Content" 
C)  Add "Ad Content" to the Campaigns report as a secondary dimension 
A)  Switch the primary dimension in the AdWords Campaigns report to "Ad Content" 
B)  Switch the primary dimension in the AdWords Keywords report to "Ad Content" 
C)  Add "Ad Content" to the Campaigns report as a secondary dimension

Question 14

If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

Accepted Answer

A)  /ordercomplete/thank_you.html 
B)  /ordercomplete.php 
C)  /order/complete.php 
D)  /ordercomplete/index.html 
A)  /ordercomplete/thank_you.html 
B)  /ordercomplete.php 
C)  /order/complete.php 
D)  /ordercomplete/index.html

Question 15

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

Accepted Answer

A)  Destination URL 
B)  Ad Group 
C)  Campaign 
D)  Placements 
E)  Keyword 
A)  Destination URL 
B)  Ad Group 
C)  Campaign 
D)  Placements 
E)  Keyword

Question 16

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Accepted Answer

A)  Attribution modeling 
B)  Conversion tracking 
C)  Multi-Channel Funnels 
D)  Channel Groupings 
A)  Attribution modeling 
B)  Conversion tracking 
C)  Multi-Channel Funnels 
D)  Channel Groupings

Question 17

To see the bounce rate of a specific medium in an Acquisitions report:

Accepted Answer

A)  Change the primary dimension in the Channels report to "Medium" and view the Bounce Rate metric 
B)  Change the primary dimension in the Source/Medium report to "Medium" and view the Bounce Rate metric 
C)  Change the primary dimension in the Referrals report to "Medium" and view the Bounce Rate metric 
D)  You cannot see this information in any Acquisitions reports. 
A)  Change the primary dimension in the Channels report to "Medium" and view the Bounce Rate metric 
B)  Change the primary dimension in the Source/Medium report to "Medium" and view the Bounce Rate metric 
C)  Change the primary dimension in the Referrals report to "Medium" and view the Bounce Rate metric 
D)  You cannot see this information in any Acquisitions reports.

Question 18

During aggregation, Google Analytics:

Accepted Answer

A)  exports the collected data into a Google Spreadsheet 
B)  organizes the collected data into pivot tables 
C)  organizes the collected data within database tables 
D)  samples the data immediately 
A)  exports the collected data into a Google Spreadsheet 
B)  organizes the collected data into pivot tables 
C)  organizes the collected data within database tables 
D)  samples the data immediately

Question 19

You can change the default 30 minute session timeout in Google Analytics.

Accepted Answer

A) True 
 B)False

Question 20

If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

Accepted Answer

A) True 
 B)False

The same type of Google Analytics tracking code should be used for both a website and a mobile app.

It is recommended that you place the Google Analytics javascript tracking code:

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign's success?

Which of the following is the correct format for a custom campaign parameter added to a URL?

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

Which of these CANNOT be collected by the default Analytics tracking code?

To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?

Which of the following is true of ROI?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

You can apply a Custom Dimension to data you collected before you created the dimension and made it active.

Which of the following are possible ways to view the dimension "Ad Content" in your Google Analytics AdWords reports?

If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

To see the bounce rate of a specific medium in an Acquisitions report:

During aggregation, Google Analytics:

You can change the default 30 minute session timeout in Google Analytics.

If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 9: Looker Business Analyst

The same type of Google Analytics tracking code should be used for both a website and a mobile app.

It is recommended that you place the Google Analytics javascript tracking code:

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign's success?

Which of the following is the correct format for a custom campaign parameter added to a URL?

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

Which of these CANNOT be collected by the default Analytics tracking code?

To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?

Which of the following is true of ROI?

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

You can apply a Custom Dimension to data you collected before you created the dimension and made it active.

Which of the following are possible ways to view the dimension "Ad Content" in your Google Analytics AdWords reports?

If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

To see the bounce rate of a specific medium in an Acquisitions report:

During aggregation, Google Analytics:

You can change the default 30 minute session timeout in Google Analytics.

If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters